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The Future of SEO and How It Relates To You

Introduction

It has been nearly a decade since words like #social #media and #mobile apps were first introduced onto the scene, this was back in 2006 and 2007. Now it is 2017, and things are changing fast.

 

Innovative technology has changed so much that you have to wonder, what is next? We now use voice search. Alexa and Siri are now part of our daily lives, and 2018 is set to bring more changes under the voice search umbrella.

 

How Does This Affect SEO?

SEO is changing as well. You can no longer optimize your SEO for websites and mobile apps. You have to take everything you do to the next level. Do you remember when you had to translate some of your searches into a language you understand? We no longer have the need for translators. In fact, this function is gone.

 

We now have to re-invent the wheel with SEO.

 

1) Everything is done locally now. You have to go beyond your #business name and address. The more information you give, the better the query will pick it up and show your brand to potential customers.

 

2) Your reviews tell others what they need to know. Your brand has to be a 4-star brand or better. You need to find ways to get passed the written review and look for ways it can help you grow your brand.

 

3) Find out what #keywords will sell your brand the most and use them locally.

 

How Does Artificial Intelligence Help Market Your Brand?

 

1) You can use AI to gather all the information you need for your customers or potential customers. LEt the AI do the dirty work for you. AI will go into the social media platforms and do some digging.

 

2) You need to take your marketing from segmentation to personalization. Let AI do this. AI will take all the guesswork out of your research. You will have more success determining what your customers like and dislike. You will gain a better understanding of who your customer base is and why they are loyal to you.

 

3) AI will help you with your campaign strategies. AI will help you determine what strategies worked in the past and which ones did not. Artificial intelligence will pick up what each demographic requires, so you will not spend any unnecessary money where you do not need to.

 

How Does Augmented Reality Work In Your Marketing

 

1) You will get to tell your story. You will bring the #audience along for the ride. You will give them a sense of who you are and what you can do for them. Every brand needs a story. #Augmented-reality will help you tell yours.

 

2) Augmented reality will allow you put on a show. You can show a virtual show on your site. You can take them on a tour. You will get the chance to show them what makes you unique.

 

3) Augmented reality will bring the customer into your social media world. Give them an interactive menu and watch them go.

 

All the World is stage now. You need to play your part until the curtain goes down.

 

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Uploaded on November 15, 2017