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Taking some time today to appreciate true shoe love. The Men's & Women's Torin 1.5 is now available online! Lusting for these yet? find the link in our bio & check em' out. by Altra Sports

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#RunTalks is headed to San Francisco Join us on September 26th at 7:30pm PST as we go LIVE from San Francisco Running Company with a great lineup of expert speakers, featuring; -Bart Yasso, Chief Running Officer, Runner's World -Scott Dunlap, Tech Entrepr by Altra Sports

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New Blue Altra Instinct 1.5 Men's Zero Drop Cushioned Running Shoe by OptimalRun.com

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New Blue Altra Instinct 1.5 Men's Zero Drop Cushioned Running Shoe by OptimalRun.com

www.naturalrunningstore.com/new-blue-altra-instinct-1-5-z...

Inov8 Bare-X 200 at NaturalRunningStore.com by OptimalRun.com

The Inov8 Bare-X 200 is a zero drop minimalist shoe that is a great tool for natural running and crossfit. This shoe and a great customer experiences are available at NaturalRunningStore.com/Inov8BareX200

Inov8 Bare-X 200 at NaturalRunningStore.com by OptimalRun.com

The Inov8 Bare-X 200 is a zero drop minimalist shoe that is a great tool for natural running and crossfit. This shoe and a great customer experiences are available at NaturalRunningStore.com/Inov8BareX200

As we reflect on the events that took place 12 years ago, we are especially grateful for the sacrifice of the heroes who ran to help others, they continue to inspire us to do & be better! by Altra Sports

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Mens Altra Superior Zero Drop Trail Running Shoe by OptimalRun.com

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Photo by Altra Sports

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Just sent off the 50 mile racers as we wait for 2nd and 3rd to come through. Congrats to Jason Schlarb for the 1st place finish! #RRR100 by Altra Sports

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We just arrived in beautiful Steamboat Springs, Colorado to follow our ambassador Josh Arthur as he runs the 100 mile Run Rabbit Run Ultramarathon tomorrow! by Altra Sports

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Have you entered our Holiday Giveaway? Check it out here: http://on.fb.me/Y1oxWq by Altra Sports

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Altra Instinct Sole by OptimalRun.com

Altra Instinct Men's Zero Drop Natural Running Shoe available at NaturalRunningStore.com

Runblogger's thoughts on our new kids line: http://bit.ly/1130e8a Oh, and just in case you forgot what they look like: by Altra Sports

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The booth is rockin' early this morning! Come by and see us at the #RwHalf by Altra Sports

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Hung out with Kurt Lindermuller at Leadville today. He'll be testing the Olympus tomorrow at the #Leadville100 by Altra Sports

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Congratulations to our founders on their recognition by SportsOne Source and Sporting Goods Business magazine as leaders making a difference in their businesses and the market. After five years, we're just getting started! #ZeroLimits by Altra Sports

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Welcome to October! New month, new goals. What are you working towards? by Altra Sports

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Inov8 Bare-X Lite 150 Blue by OptimalRun.com

The Inov8 Bare-Lite 150 in blue is a minimalist shoe for running, triathlons and crossfit. www.naturalrunningstore.com/Inov8BareXLite150Blue

Happy Labor Day! Here's to finding a great view today. by Altra Sports

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We're in the Bay Area getting gnarly on some trails while shooting some video. How do you get gnarly? Show us, using #gnarlytrail and follow @gognarly for your chance to win shoes, whey, and boost! by Altra Sports

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Altra and iFit have teamed up with guests from Whole Foods Market, Alicia Shay and Greatist to put together a "Nutrition for Runners" panel on Google+. It will be the first of four #RunFurther broadcasts over the next month. Check it out live at 11:00am M by Altra Sports

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Via @chlorinatedfish "I'm not a runner by nature. And I could never quite understand the joy others seemed to experience while out crunching mile after mile on the road. I loathed the shin splints, the knee pain and the mashed up toes that were always ass by Altra Sports

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Snow, fall colors, Vail, some of the greatest ultrarunners and 100 kilometers...The Ultra Race of Champions. #UROC by Altra Sports

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Some helpful motivation for your day; by Altra Sports

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Big Congrats to Altra Elite Athlete Lauren Goss for her first place finish at the New Orleans Triathlon & Big Easy Sprint this weekend with a time of 2:05:22! by Altra Sports

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Inov8 Bare XF 260 Crossfit Shoe Kettlebell Camo by OptimalRun.com

New Inov8 Bare XF 260 Crossfit Shoe in Kettlebell Camo ready for WOD domination www.naturalrunningstore.com/Inov8XF260

Altra Instinct Side Vew by OptimalRun.com

Altra Instinct Men's Zero Drop Natural Running Shoe available at NaturalRunningStore.com

The #RoyalBaby came just in time: #InstinctJr available at the end of this month! by Altra Sports

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Inov8 Bare-X Lite 150 Orange by OptimalRun.com

The Inov8 Bare-X Lite 150 in orange (new for spring 2012) is a minimalist shoe for crossfit, running and triathlon racing. Get this shoe here www.naturalrunningstore.com/Inov8BareXLite150Orange

Altra Ambassador Ras from Ultrapedestrian.com: "Blessings, all. I am leaving this morning (last Friday) for the Grand Canyon to attempt the first ever sectuple crossing of the Grand Canyon on the South Kaibab and North Kaibab Trails. In Davy Crocket's par by Altra Sports