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His Q&A session alone was worth the price of admission! Great points on the common failure of not targeting and understanding your users, and the importance of just 'outlasting' the competition
Are they clapping because they learned something good about PDF Generation in Ruby/Rails, or just because I'm finally done talking?
Not only is he the organizer of www.windycityrails.com, and www.chicagoruby.org, but he runs his own consultancy www.wisdomgroup.com as well. (Here he is checking out the very cool security and testing gem Tarantula)