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In an effort to assist its global, independent distributors in developing marketing materials, I proposed and developed a marketing toolkit including brand guidelines, an online library of digital assets and messaging, and design templates. Writer: John Sherman at Ford Sherman. Designer: David Wickham, staff.
Toolkit for participating study sites to recruit patients for the CARE-MS II study. Materials included patient recruitment brochure and poster, as well as a brochure, eligibility card and appointment reminder card for physician use. A coordinating toolkit was produced for the CARE-MS I study, and both were adapted for use in multiple countries and languages.
The study, which targeted mainly women, was branded with muted accent colors and a soft pattern to stand out among other clinical trial materials. The recruitment campaign saw record enrollment.
The Guitar Toolkit iPhone App has been updated to version 1.1. New features include new metronome sounds. Read the review on iPresents.
In an effort to assist its global, independent distributors in developing marketing materials, I proposed and developed a marketing toolkit including brand guidelines, an online library of digital assets and messaging, and design templates. Writer: John Sherman at Ford Sherman. Designer: David Wickham, staff.
SURGEON GENERAL'S WARNING: Smoking Causes Lung Cancer, Heart Disease, Emphysema, And May Complicate Pregnancy.
Merokok dapat menyebabkan kanker, serangan jantung, impotensi dan gangguan kehamilan dan janin.
Kouta Minamizawa (JP), Yasuaki Kakehi (JP), Masashi Nakatani (JP), Soichiro Mihara (JP) and Susumu Tachi (JP) have been working for a considerable time now on the development of haptic interfaces and technology to thereby add a third medium – in addition to audio and video – to the creative repertoire available to digital art and design. To precisely describe what they’re after, Kakehi & Co. have coined the term “techtile,” a portmanteau word that combines “technology” and “tactile.”
Credit: tom mesic
Project: Creation of a Sonic Toolkit
Production: Radium Audio
Agency: Baby Creative
Brand: Action for Children
Background: When Advertising Agency, Baby Creative asked Radium Audio to develop the sonic identity for a growing brand - the children’s charity, Action for Children - Creative Director Andrew Diey seized the opportunity for Radium Audio to deliver a ‘sonic toolkit’ for use across all the charity’s media touch points.
As marketing professionals become aware of the importance of the sonic identity in relation to communication of a brand, Radium Audio is at the forefront of this development.
The ‘sonic toolkit’ contains 15 individual sonic tools: Extended versions of the “as long it takes” advertising campaign music score, sound mnemonics at varying durations, digital button clicks for online & Powerpoint use, Action for Children themes which have been extended for phone systems, and a master theme for use at live events and presentations.
How we did it: Radium Creative Director, Andrew Diey explains the approach, “Having scored the music for 4 of the TVC and Radio adverts last year we knew people had empathy for the work of the charity and we wanted to extend this affinity through emotive connection into as many platforms as possible. When we were asked by Baby Creative to develop a sonic identity, we felt that there was a deeper connection to be made between Action for Children and its supporters so we suggested that Radium Audio creates a “sonic toolkit” for all possible channels and varying lengths, formats etc. We gave Action for Children rights to use the content across as many channels as they needed”
Baby Creative was receptive to the idea and worked with Radium Audio to develop a brief for the ‘Sonic Toolkit’.
Says Diey, “We specialize in articulating the essence and soul of a brand using sound and as this sonic toolkit is a global first for a charity, we created a short film to accompany the creative process behind the story”
Sounds we created include: Sonic Ident, Music Beds, Mnemonics
Watch this video on Vimeo. Video created by Radium Audio Ltd.
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Toolkit for participating study sites to recruit patients for the Enlight study. Materials included patient recruitment brochure and poster, as well as an eligibility card and appointment reminder card for physician use.
In an effort to assist its global, independent distributors in developing marketing materials, I proposed and developed a marketing toolkit including brand guidelines, an online library of digital assets and messaging, and design templates. Writer: John Sherman at Ford Sherman. Designer: David Wickham, staff.
Sandia National Laboratories has developed the first wind turbine radar interference modeling toolkit to mitigate this potential barrier to deployment. The Tools for Siting, Planning, and Encroachment Analysis for Renewables toolkit enables developers to pinpoint the location of radar equipment, analyze impacts of the proposed wind turbines on that radar, and offer potential alternate locations for those turbines causing the chief problems. As a result, developers can better site and configure wind plants to minimize their detrimental impact on radars, making the airspace safer and more secure while opening more areas to wind development.