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I created The GIST (Globalization, Innovation, Society, and Technology) Speaker Series to inspire MBUSA employees in their day-to-day professional decision making through a greater awareness of the issues, leading practices, and trends that are shaping the world in which we work. That is, to regularly take a broader perspective ... beyond the “automotive box”, so to speak.
Since its launch in 2010, some thought leaders who have spoken at The GIST include Pete Blackshaw (Angry Customers Tell 3,000), Eric Sandersen (Manahatta), Scott Berken (Myths of Innovation), Sheryl WuDunn (Half the Sky), Bruce Tulgan (It's Okay to be the Boss), and Nicholas Carr (The Shallows).
There is no such thing as IMPOSSIBLE! It's there in the word: 'I'm Possible' So what barriers have you put up? More importantly how can we help you tear them down? Let's work together and shift your mindset - So that you can see the #opportunities all around you! LET’S CONNECT ★☆★☆★☆★☆★☆★☆★ TWITTER ► @ATWNetworking BLAB.IM ► @ATWNetworking INSTAGRAM ► allthingswhere SNAPCHAT ► allthingswhere FACEBOOK ► AllThingsNetworking.com #AllThingsArePossible #Possibilities #ATN #Mindset #ATNmindset #Inspiration #Motivation #Passion #Drive #Focus #ThoughtLeadership #ATWNetworking #Business #Strategy #Growth #Branding #SocialMedia #Happiness #Purpose #LifeOnPurpose #Innovation #Entrepreneur #SmallBusiness #Entrepreneurship #Mentoring #Leadership #Mentor #ShiftYourMindset #Opportunities #Growth
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What a great @blab.im that was... Great to be involved - thanks for the invite @sbizhour #REPOST from @the_sarah_moore ・・・ Today I was honoured to be part of the #sbizhour Twitter chat held on #blab. Today's topic was to do with Live Streaming which I do love to talk about seeing as I have an awesome community on #periscope! #greatday @chriskardos @discoveringrachel @isocialfanz #SocialMedia #marketing #discussion #LiveStreaming #sydney #digitalmedia #screenshot #business #SmallBusiness #Mentor #videomarketing #teamwork #ATN #TeamATW #thoughleader #thoughtleadership #throwback #repurpose
Immerse yourself in the world of content marketing and thought leadership with this insightful article. Understand how these strategies can help your business stand out and attract customers. Learn about the unique benefits and potential drawbacks of each approach. A must-read for anyone looking to enhance their marketing strategy and business growth.
What are the differences between content marketing and thought leadership?
Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — with the goal of driving profitable customer action.
Thought leadership, on the other hand, is about establishing yourself or your company as an expert in your industry — someone whose opinions are respected and whose insights are valued. It's about positioning yourself as a thought leader in order to build trust and credibility with potential clients, customers, or partners.
There are a few key ways that content marketing and thought leadership differ:
- Content marketing is focused on creating valuable, relevant content for a specific audience, with the aim of driving profitable customer action. Thought leadership is focused on establishing yourself as an expert in your industry, and positioning yourself as a trusted source of insights and information.
- Content marketing is about creating content that is interesting and useful to your target audience.
hidayatrizvi.com/content-marketing-vs-thought-leadership-...
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As a professional on the topic of land use at the Wildlife Conservation Society and author of the book Manahatta: A Natural History of New York City, Eric Sanderson provided many insights into the potential of the future transportation needs and urban planning related to the automotive industry at his MBUSA keynote in January 2010.
Author of The Myths of Innovation, Scott Berkun gave many MBUSA employees a few "ah ha" moments during his presentation in June 2010 in addition to a lunch discussion with select managers.
There is no such thing as IMPOSSIBLE! It's there in the word: 'I'm Possible' So what barriers have you put up? More importantly how can we help you tear them down? Let's work together and shift your mindset - So that you can see the #opportunities all around you! LET’S CONNECT ★☆★☆★☆★☆★☆★☆★ TWITTER ► @ATWNetworking BLAB.IM ► @ATWNetworking INSTAGRAM ► allthingswhere SNAPCHAT ► allthingswhere FACEBOOK ► AllThingsNetworking.com #AllThingsArePossible #Possibilities #ATN #Mindset #ATNmindset #Inspiration #Motivation #Passion #Drive #Focus #ThoughtLeadership #ATWNetworking #Business #Strategy #Growth #Branding #SocialMedia #Happiness #Purpose #LifeOnPurpose #Innovation #Entrepreneur #SmallBusiness #Entrepreneurship #Mentoring #Leadership #Mentor #ShiftYourMindset #Opportunities #Growth