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Project Overview:
The Brand Guideline project is geared towards establishing a cohesive and visually compelling visual identity for the product. This includes defining the colors, typography, buttons, forms, and menu styles that will be consistently applied across all user interfaces. The aim is to create a unified and memorable brand presence that resonates with the target audience.
Duration:
The Brand Guideline project will be structured in a comprehensive manner and will span several weeks, allowing for thorough research, iteration, and stakeholder feedback. The duration of each sprint is expected to be around two weeks, ensuring that each component of the brand guideline receives the attention it deserves.
My Role:
As the UX/UI Designer for the Brand Guideline project, my responsibilities encompass conducting market research, collaborating with stakeholders to understand brand goals, and translating brand values into visual design elements. I will create style guides and documentation that serve as a reference for designers, developers, and other stakeholders to maintain a consistent brand identity throughout the product.
Tools Used:
1. Adobe Creative Suite (Illustrator, Photoshop): To create and refine visual elements such as logos, color palettes, and typography styles.
Sketch or Figma: For designing and presenting UI components, ensuring that the brand elements are translated into the user interface seamlessly.
2. Zeplin: For collaboration and communication with developers, providing them with accurate specifications for implementing the brand guidelines.
3. Google Docs: To create and maintain comprehensive documentation for the brand guidelines, ensuring easy access and understanding for all stakeholders.
4. Color Palette Tools (Coolors, Adobe Color Wheel): To explore, refine, and communicate the chosen color palette for the brand.
Typography Tools (Google Fonts, Adobe Typekit): To select and manage typefaces that align with the brand's personality and readability requirements.
Key Components:
1. Colors: Define a primary and secondary color palette, specifying use cases and combinations for brand consistency.
2. Typography: Choose fonts for headings, subheadings, and body text, ensuring readability and alignment with brand values.
3. Buttons: Establish styles for primary, secondary, and tertiary buttons, including hover and click states.
4. Forms: Define form input styles, error states, and validation messages for a seamless user interaction.
5. Menu: Design navigation menus, dropdowns, and other navigation elements, ensuring a clear and intuitive user experience.
Design Principles:
1. Consistency: Ensure uniform application of brand elements across all interfaces for a cohesive and recognizable brand identity.
2. Clarity: Prioritize clarity in design elements to enhance user understanding and navigation.
3. Accessibility: Consider accessibility standards to ensure that the brand is inclusive and user-friendly for all users.
4. Scalability: Design elements that are scalable and adaptable to various screen sizes and resolutions.
5. Flexibility: Provide guidelines that allow for future expansion and evolution of the brand without compromising its core identity.
By focusing on these principles and using the specified tools, the Brand Guideline project aims to create a robust set of design guidelines that serve as a foundation for a strong and consistent visual identity across the entire product.
When I doing a design project, I become you. I begin to feel how you feel when you see the first design. That's how I work on a project till the finalize it. I'm Kavi and I think my working style is inspired by thinking, reading, listening to classical music, and through my design experience as researching brands, working with worldwide clients, and never-ending learning in everything.
The Dark Order of Ninjas had a strict policy against earthtones.
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Additional reference for prospective artists for Do: Pilgrims of the Flying Temple.
Download the Style Guide PDF here.