View allAll Photos Tagged searchengineoptimisation
the "get the numbers up" challenge.
Challenge
Competition in the North West leisure market is fierce with many attractions vying for the visitor Pound. Open throughout the year, Blackpool Zoo has to ensure that footfall is buoyant especially during peak periods. ICG needed to find a way to build on the zoo’s position as a 'must see' destination, a fantastic family day out and great value.
Discuss
From the initial brief and right through the planning process, ICG and Blackpool Zoo had a frank and open dialogue about the attraction's marketing challenges. By developing a strong sense of partnership to meet these challenges, we were able to fully explore all the available communication options.
Solution
From Zoo keepers having makeovers on ITV’s This Morning to celebs such as Jonathan Ross and Paul O’Grady adopting animals, our PR team developed a strategy that focused on creating fresh and innovative media opportunities, supported key events and worked in wider partnership with the resort’s tourism stakeholders. ICG’s design team additionally devised a visual style for the zoo which was applied across all promotional material to capture the excitement of the zoo and key messages ‘Learn, Discover, Enjoy’ encapsulated its ethos.
Result
Over the past eighteen months since ICG was appointed by Blackpool Zoo, the attraction has reported a consistent increase in visitor figures and revenue.
the "present a consistent brand" challenge.
Challenge
When British Aerospace rebranded as BAE Systems, the company needed an agency that could handle a wide range of projects, with the ability to communicate complex information and operate as a ‘Brand Guardian’. With so many people within BAE Systems commissioning work, it was vital that ICG could help support and protect the integrity of the corporate brand.
Discuss
Since day one of our relationship with BAE Systems, ICG recognised that even the best guidelines are open to interpretation - so we talked to as many people as possible to ensure that our designs would shine as examples of good practise.
Solution
ICG established a dedicated account team to develop short lines of communication with our client, and we trained all our staff on the brand guidelines - so no matter what the deadline, there’s always someone who can help. We have also been given official access to their intranet style guide, so that we can double-check a design layout at any time.
Result
The projects that BAE Systems continue to commission are the result of a 15-year old relationship based on trust and quality of service. We have been consistently singled out for introducing creativity without compromising brand guidelines.
the "present a consistent brand" challenge.
Challenge
When British Aerospace rebranded as BAE Systems, the company needed an agency that could handle a wide range of projects, with the ability to communicate complex information and operate as a ‘Brand Guardian’. With so many people within BAE Systems commissioning work, it was vital that ICG could help support and protect the integrity of the corporate brand.
Discuss
Since day one of our relationship with BAE Systems, ICG recognised that even the best guidelines are open to interpretation - so we talked to as many people as possible to ensure that our designs would shine as examples of good practise.
Solution
ICG established a dedicated account team to develop short lines of communication with our client, and we trained all our staff on the brand guidelines - so no matter what the deadline, there’s always someone who can help. We have also been given official access to their intranet style guide, so that we can double-check a design layout at any time.
Result
The projects that BAE Systems continue to commission are the result of a 15-year old relationship based on trust and quality of service. We have been consistently singled out for introducing creativity without compromising brand guidelines.
the "get the numbers up" challenge.
Challenge
Competition in the North West leisure market is fierce with many attractions vying for the visitor Pound. Open throughout the year, Blackpool Zoo has to ensure that footfall is buoyant especially during peak periods. ICG needed to find a way to build on the zoo’s position as a 'must see' destination, a fantastic family day out and great value.
Discuss
From the initial brief and right through the planning process, ICG and Blackpool Zoo had a frank and open dialogue about the attraction's marketing challenges. By developing a strong sense of partnership to meet these challenges, we were able to fully explore all the available communication options.
Solution
From Zoo keepers having makeovers on ITV’s This Morning to celebs such as Jonathan Ross and Paul O’Grady adopting animals, our PR team developed a strategy that focused on creating fresh and innovative media opportunities, supported key events and worked in wider partnership with the resort’s tourism stakeholders. ICG’s design team additionally devised a visual style for the zoo which was applied across all promotional material to capture the excitement of the zoo and key messages ‘Learn, Discover, Enjoy’ encapsulated its ethos.
Result
Over the past eighteen months since ICG was appointed by Blackpool Zoo, the attraction has reported a consistent increase in visitor figures and revenue.
TopRank Express is a leading SEO company providing google seo,
yahoo seo, bing seo, search engine optimisation, search results
optimisation, mobile search optimisation, pay per click advertising,
ppc adword, ad word advertising, youtube marketing, email marketing,
top rank on seo company
the "present a consistent brand" challenge.
Challenge
When British Aerospace rebranded as BAE Systems, the company needed an agency that could handle a wide range of projects, with the ability to communicate complex information and operate as a ‘Brand Guardian’. With so many people within BAE Systems commissioning work, it was vital that ICG could help support and protect the integrity of the corporate brand.
Discuss
Since day one of our relationship with BAE Systems, ICG recognised that even the best guidelines are open to interpretation - so we talked to as many people as possible to ensure that our designs would shine as examples of good practise.
Solution
ICG established a dedicated account team to develop short lines of communication with our client, and we trained all our staff on the brand guidelines - so no matter what the deadline, there’s always someone who can help. We have also been given official access to their intranet style guide, so that we can double-check a design layout at any time.
Result
The projects that BAE Systems continue to commission are the result of a 15-year old relationship based on trust and quality of service. We have been consistently singled out for introducing creativity without compromising brand guidelines.
the "need to improve our sales" challenge.
Challenge
How do we turn copper into Pound notes? Yorkshire Copper Tube is a leading manufacturer of copper tube for the UK and worldwide. However, in a market with little brand recognition or loyalty, and competing cheaper plastic alternatives, the client was finding it difficult to grow sales.
Discuss
It became evident that YCT needed a promotional strategy that engaged directly with plumbers and specifiers. It needed to be fun, reflect the high quality of YCT’s products, but also be practical. Brainstorming produced a strategy that combined the right ‘mix’ of promotional tools.
Solution
Our ‘Scratch and Win’ and ‘Text-to-Win’ campaigns hit the nail on the head. Quick to enter and with a chance to win prizes that plumbers might actually want: cash, tools, fleeces, cheeky T-shirts and even a fully kitted-out van! The campaigns were promoted in-store at over 600 plumbers merchants supported by POS material, web and PR.
Result
ICG has just completed its fourth campaign for YCT which have increased sales even during periods of poor performance in the industry. Around 50,000 entries have been received creating significant media coverage and an extensive database of purchasers for focused direct-to-customer communications.
the "our corporate image is dated" challenge.
Challenge
W.T. SeaAir is a global logistics provider with an impressive portfolio of clients including many high street retailers and their suppliers. However, a period of significant expansion and acquisition had left the company with a fragmented corporate image, identity and proposition.
Discuss
It became clear that the company needed to send out a strong signal to the market place that it has the resources, people and expertise to provide sophisticated supply chain solutions. It was also evident that the company did not have the marketing tools and materials to support its growth ambitions.
Solution
Unite all W.T. SeaAir’s services under one umbrella - from a new logo to literature - even down to pens! Our designers and copywriters all got involved to ensure that visuals and copy were clear and consistent. The new logo provided industry synergy by using container shaped blocks to form the company name, whilst our writers delivered a suite of sales literature with concise content.
Result
The new brand and copy has now been integrated into all elements of the business - and the feedback has been positive. The company’s new corporate image and supporting materials reflect its position as one of the fastest growing global logistics providers in the UK - providing clear pathways to its services and expertise.
ICG is a multi-disciplined, full service agency based in Preston, Lancashire. For almost twenty years, we have been solving a wide range of clients communication and marketing problems with bespoke strategic thinking and comprehensive creative solution, delivering on objectives that matter; real tangible results and return on investment. All at fair - not fanciful agency rates.
As new technologies and media opportunities change and evolve, so do our solutions. ICG brings together a highly skilled team of PR managers, creative designers and experienced marketers, who all bring their different specialism’s together, resulting in ONE strategic offering that is unparalled in the North West.
From a full company re-brand including identity, brochures and website to public relations programmes that encompass detailed insight and planning, events and launches, we have it covered. Our digital department can also now deliver new media solutions such as e-newsletter strategies and digital publications. We can also help increase the visibility to your website via Search Engine Optimisation (SEO) and social media.
Take some time to look around our website and view a snapshot of ICG in action. We’d love to meet up and discuss how we can help your business. Please call peter on 01772 679 383 or email him at peter@icgonline.co.uk
the "engage our target audience" challenge.
Challenge
More than 90% of 16 – 18 year-old football league apprentices don’t get signed up by professional clubs - so what do they do when they are out of the game? Encouraging youngsters to pursue an education during their apprenticeship is the challenge for the League Football Education (LFE). However, with a passion for the game and eyes firmly fixed on football glory, how can the two be combined?
Discuss
We went back to basics with LFE - What? When? Why? Our team reviewed existing materials provided to apprentices and found them to be hefty tomes that would put anyone off! Digging deeper, we also learned that apprentices often received too much information at once, making them feel overwhelmed and uninspired.
Solution
The solution was to create exciting ‘educational opportunities’ not legal documents! Emotive imagery and photography, quirky illustrations and punchier copy were used to give pace. ICG also devised a communication strategy to divide the information into ‘bite sized’ chunks spread over the two-year apprenticeship in a variety of formats. This Information was picked up, read and easily understood.
Result
Youngsters now engage more fully in the ‘perceived’ less exciting aspect of their apprenticeships.
Visit League Football Education's website: www.lfe.org.uk
the "improve how we communicate" challenge.
Challenge
Enterprise has a big job maintaining the UK’s infrastructure. The huge scope of its activities means that the company has to communicate to a lot of audiences – government and utility customers, the general public, investors and stakeholders, as well as 14,500 employees. Enterprise recognised that it needed more effective communication materials to fully engage and inform its publics and tasked ICG to help.
Discuss
A clear brief from Enterprise and probing questions from our design team helped us on the road to finding an effective solution. We were also able to bring to the table our experience of working with companies such as BAE Systems who require ‘brand integrity’ but also need ways of clearly communicating often heavy-weight and complex information on a world-wide basis to people working at all levels.
Solution
ICG developed a visual style for all literature that involved greater use of photography and white space, along with bold story headlines to give all material pace without undermining any serious business content. The design style guide that we created for Enterprise’s communication literature delivers a strong brand identity yet retains enough flexibility to tailor the presentation of content to the target readership.
Result
The new design style is reflected in all of Enterprise’s literature from tender bids to corporate brochures. Feedback has been extremely positive. In a recent employee survey, 80% said that company communications have greatly improved.
the "improve how we communicate" challenge.
Challenge
Enterprise has a big job maintaining the UK’s infrastructure. The huge scope of its activities means that the company has to communicate to a lot of audiences – government and utility customers, the general public, investors and stakeholders, as well as 14,500 employees. Enterprise recognised that it needed more effective communication materials to fully engage and inform its publics and tasked ICG to help.
Discuss
A clear brief from Enterprise and probing questions from our design team helped us on the road to finding an effective solution. We were also able to bring to the table our experience of working with companies such as BAE Systems who require ‘brand integrity’ but also need ways of clearly communicating often heavy-weight and complex information on a world-wide basis to people working at all levels.
Solution
ICG developed a visual style for all literature that involved greater use of photography and white space, along with bold story headlines to give all material pace without undermining any serious business content. The design style guide that we created for Enterprise’s communication literature delivers a strong brand identity yet retains enough flexibility to tailor the presentation of content to the target readership.
Result
The new design style is reflected in all of Enterprise’s literature from tender bids to corporate brochures. Feedback has been extremely positive. In a recent employee survey, 80% said that company communications have greatly improved.
the "present a consistent brand" challenge.
Challenge
When British Aerospace rebranded as BAE Systems, the company needed an agency that could handle a wide range of projects, with the ability to communicate complex information and operate as a ‘Brand Guardian’. With so many people within BAE Systems commissioning work, it was vital that ICG could help support and protect the integrity of the corporate brand.
Discuss
Since day one of our relationship with BAE Systems, ICG recognised that even the best guidelines are open to interpretation - so we talked to as many people as possible to ensure that our designs would shine as examples of good practise.
Solution
ICG established a dedicated account team to develop short lines of communication with our client, and we trained all our staff on the brand guidelines - so no matter what the deadline, there’s always someone who can help. We have also been given official access to their intranet style guide, so that we can double-check a design layout at any time.
Result
The projects that BAE Systems continue to commission are the result of a 15-year old relationship based on trust and quality of service. We have been consistently singled out for introducing creativity without compromising brand guidelines.
the "improve how we communicate" challenge.
Challenge
Enterprise has a big job maintaining the UK’s infrastructure. The huge scope of its activities means that the company has to communicate to a lot of audiences – government and utility customers, the general public, investors and stakeholders, as well as 14,500 employees. Enterprise recognised that it needed more effective communication materials to fully engage and inform its publics and tasked ICG to help.
Discuss
A clear brief from Enterprise and probing questions from our design team helped us on the road to finding an effective solution. We were also able to bring to the table our experience of working with companies such as BAE Systems who require ‘brand integrity’ but also need ways of clearly communicating often heavy-weight and complex information on a world-wide basis to people working at all levels.
Solution
ICG developed a visual style for all literature that involved greater use of photography and white space, along with bold story headlines to give all material pace without undermining any serious business content. The design style guide that we created for Enterprise’s communication literature delivers a strong brand identity yet retains enough flexibility to tailor the presentation of content to the target readership.
Result
The new design style is reflected in all of Enterprise’s literature from tender bids to corporate brochures. Feedback has been extremely positive. In a recent employee survey, 80% said that company communications have greatly improved.
the "present a consistent brand" challenge.
Challenge
When British Aerospace rebranded as BAE Systems, the company needed an agency that could handle a wide range of projects, with the ability to communicate complex information and operate as a ‘Brand Guardian’. With so many people within BAE Systems commissioning work, it was vital that ICG could help support and protect the integrity of the corporate brand.
Discuss
Since day one of our relationship with BAE Systems, ICG recognised that even the best guidelines are open to interpretation - so we talked to as many people as possible to ensure that our designs would shine as examples of good practise.
Solution
ICG established a dedicated account team to develop short lines of communication with our client, and we trained all our staff on the brand guidelines - so no matter what the deadline, there’s always someone who can help. We have also been given official access to their intranet style guide, so that we can double-check a design layout at any time.
Result
The projects that BAE Systems continue to commission are the result of a 15-year old relationship based on trust and quality of service. We have been consistently singled out for introducing creativity without compromising brand guidelines.
ICG is a multi-disciplined, full service agency based in Preston, Lancashire. For almost twenty years, we have been solving a wide range of clients communication and marketing problems with bespoke strategic thinking and comprehensive creative solution, delivering on objectives that matter; real tangible results and return on investment. All at fair - not fanciful agency rates.
As new technologies and media opportunities change and evolve, so do our solutions. ICG brings together a highly skilled team of PR managers, creative designers and experienced marketers, who all bring their different specialism’s together, resulting in ONE strategic offering that is unparalled in the North West.
From a full company re-brand including identity, brochures and website to public relations programmes that encompass detailed insight and planning, events and launches, we have it covered. Our digital department can also now deliver new media solutions such as e-newsletter strategies and digital publications. We can also help increase the visibility to your website via Search Engine Optimisation (SEO) and social media.
Take some time to look around our website and view a snapshot of ICG in action. We’d love to meet up and discuss how we can help your business. Please call peter on 01772 679 383 or email him at peter@icgonline.co.uk
the "engage our target audience" challenge.
Challenge
More than 90% of 16 – 18 year-old football league apprentices don’t get signed up by professional clubs - so what do they do when they are out of the game? Encouraging youngsters to pursue an education during their apprenticeship is the challenge for the League Football Education (LFE). However, with a passion for the game and eyes firmly fixed on football glory, how can the two be combined?
Discuss
We went back to basics with LFE - What? When? Why? Our team reviewed existing materials provided to apprentices and found them to be hefty tomes that would put anyone off! Digging deeper, we also learned that apprentices often received too much information at once, making them feel overwhelmed and uninspired.
Solution
The solution was to create exciting ‘educational opportunities’ not legal documents! Emotive imagery and photography, quirky illustrations and punchier copy were used to give pace. ICG also devised a communication strategy to divide the information into ‘bite sized’ chunks spread over the two-year apprenticeship in a variety of formats. This Information was picked up, read and easily understood.
Result
Youngsters now engage more fully in the ‘perceived’ less exciting aspect of their apprenticeships.
Visit League Football Education's website: www.lfe.org.uk
Life Health Clubs required search engine optimisation to be carried out on their site. From initial competitor, key phrase and baseline reports, to content optimisation, back link generation and article writing/submission all on a monthly basis. Monthly reports and support were also included. Targeted key phrases reached number 1 on organic Google searches as well as other search engines
TopRank Express is a leading SEO company providing google seo,
yahoo seo, bing seo, search engine optimisation, search results
optimisation, mobile search optimisation, pay per click advertising,
ppc adword, ad word advertising, youtube marketing, email marketing,
top rank on seo company
the "need to improve our sales" challenge.
Challenge
How do we turn copper into Pound notes? Yorkshire Copper Tube is a leading manufacturer of copper tube for the UK and worldwide. However, in a market with little brand recognition or loyalty, and competing cheaper plastic alternatives, the client was finding it difficult to grow sales.
Discuss
It became evident that YCT needed a promotional strategy that engaged directly with plumbers and specifiers. It needed to be fun, reflect the high quality of YCT’s products, but also be practical. Brainstorming produced a strategy that combined the right ‘mix’ of promotional tools.
Solution
Our ‘Scratch and Win’ and ‘Text-to-Win’ campaigns hit the nail on the head. Quick to enter and with a chance to win prizes that plumbers might actually want: cash, tools, fleeces, cheeky T-shirts and even a fully kitted-out van! The campaigns were promoted in-store at over 600 plumbers merchants supported by POS material, web and PR.
Result
ICG has just completed its fourth campaign for YCT which have increased sales even during periods of poor performance in the industry. Around 50,000 entries have been received creating significant media coverage and an extensive database of purchasers for focused direct-to-customer communications.
the "need to improve our sales" challenge.
Challenge
How do we turn copper into Pound notes? Yorkshire Copper Tube is a leading manufacturer of copper tube for the UK and worldwide. However, in a market with little brand recognition or loyalty, and competing cheaper plastic alternatives, the client was finding it difficult to grow sales.
Discuss
It became evident that YCT needed a promotional strategy that engaged directly with plumbers and specifiers. It needed to be fun, reflect the high quality of YCT’s products, but also be practical. Brainstorming produced a strategy that combined the right ‘mix’ of promotional tools.
Solution
Our ‘Scratch and Win’ and ‘Text-to-Win’ campaigns hit the nail on the head. Quick to enter and with a chance to win prizes that plumbers might actually want: cash, tools, fleeces, cheeky T-shirts and even a fully kitted-out van! The campaigns were promoted in-store at over 600 plumbers merchants supported by POS material, web and PR.
Result
ICG has just completed its fourth campaign for YCT which have increased sales even during periods of poor performance in the industry. Around 50,000 entries have been received creating significant media coverage and an extensive database of purchasers for focused direct-to-customer communications.
Build a digital dialogue with your customers with an integrated e-marketing strategy from ICG.
Email marketing offers a fast, flexible, and dynamic way to get your message across, and has become a significant element in integrated marketing strategies for a number of ICG clients, from digital version’s of traditional printed direct-mail campaigns to e-mail vouchers and promotional codes.
Both cost effective and proven to deliver results, ICG can devise highly effective campaigns that are targeted directly at your intended recipients. In-depth analysis monitor’s activity, from click throughs, incentivised offers and data base cleansing for inactive customers.
Our fully managed approach makes email marketing simple, producing maximum returns with the minimum of hassle.
Need to know your ‘twitter’ from your ‘digg’ and ‘facebook’? Maximise dialogue with your customers through social media, and get people talking about your brand. ICG can assist you help devise an effective social media strategy. We can even help generate and write stories for you, and will also monitor what people are saying about your brand, product or competition.
For more information, visit www.icgonline.co.uk
An SEO Agency in London Digistraction are a boutique Digital Marketing Agency with offices in Brighton & London. We're full of ideas on how to grow our client’s businesses, in fun, innovative ways through SEO, PPC, Digital PR & Social Media.
We make our clients happy by giving what they want most, that’s lots of new customers and a significant ROI.
Call us today and quote flickr112 for a 25% discount on any of our services.
Find us at: SEO Agency London
Email us at: info@digistraction.net
Call us on: 020 8798 0792
the "need to improve our sales" challenge.
Challenge
How do we turn copper into Pound notes? Yorkshire Copper Tube is a leading manufacturer of copper tube for the UK and worldwide. However, in a market with little brand recognition or loyalty, and competing cheaper plastic alternatives, the client was finding it difficult to grow sales.
Discuss
It became evident that YCT needed a promotional strategy that engaged directly with plumbers and specifiers. It needed to be fun, reflect the high quality of YCT’s products, but also be practical. Brainstorming produced a strategy that combined the right ‘mix’ of promotional tools.
Solution
Our ‘Scratch and Win’ and ‘Text-to-Win’ campaigns hit the nail on the head. Quick to enter and with a chance to win prizes that plumbers might actually want: cash, tools, fleeces, cheeky T-shirts and even a fully kitted-out van! The campaigns were promoted in-store at over 600 plumbers merchants supported by POS material, web and PR.
Result
ICG has just completed its fourth campaign for YCT which have increased sales even during periods of poor performance in the industry. Around 50,000 entries have been received creating significant media coverage and an extensive database of purchasers for focused direct-to-customer communications.
the "need to improve our sales" challenge.
Challenge
How do we turn copper into Pound notes? Yorkshire Copper Tube is a leading manufacturer of copper tube for the UK and worldwide. However, in a market with little brand recognition or loyalty, and competing cheaper plastic alternatives, the client was finding it difficult to grow sales.
Discuss
It became evident that YCT needed a promotional strategy that engaged directly with plumbers and specifiers. It needed to be fun, reflect the high quality of YCT’s products, but also be practical. Brainstorming produced a strategy that combined the right ‘mix’ of promotional tools.
Solution
Our ‘Scratch and Win’ and ‘Text-to-Win’ campaigns hit the nail on the head. Quick to enter and with a chance to win prizes that plumbers might actually want: cash, tools, fleeces, cheeky T-shirts and even a fully kitted-out van! The campaigns were promoted in-store at over 600 plumbers merchants supported by POS material, web and PR.
Result
ICG has just completed its fourth campaign for YCT which have increased sales even during periods of poor performance in the industry. Around 50,000 entries have been received creating significant media coverage and an extensive database of purchasers for focused direct-to-customer communications.
My mate can do me a website. Why should I use ICG?
Brand consistency. Professional site build using CSS. Easy maintenance plans and bespoke content management systems. Regular analytics providing in depth information on site traffic.
Our web specialists look at your requirements inside and out, so that any website is built to your exact business needs, so whether it’s live news feeds or web banners, or a full e-commerce site, ICG have the capability to deliver. Any creative design is built to match existing brand guidelines, and can seamlessly incorporate existing marketing strategies within the site.
Once we have identified your needs, we can suggest the best way to build your site, assess whether you require ‘manageable’ pages and provide agency support.
For more information, visit www.icgonline.co.uk
the "need to improve our sales" challenge.
Challenge
How do we turn copper into Pound notes? Yorkshire Copper Tube is a leading manufacturer of copper tube for the UK and worldwide. However, in a market with little brand recognition or loyalty, and competing cheaper plastic alternatives, the client was finding it difficult to grow sales.
Discuss
It became evident that YCT needed a promotional strategy that engaged directly with plumbers and specifiers. It needed to be fun, reflect the high quality of YCT’s products, but also be practical. Brainstorming produced a strategy that combined the right ‘mix’ of promotional tools.
Solution
Our ‘Scratch and Win’ and ‘Text-to-Win’ campaigns hit the nail on the head. Quick to enter and with a chance to win prizes that plumbers might actually want: cash, tools, fleeces, cheeky T-shirts and even a fully kitted-out van! The campaigns were promoted in-store at over 600 plumbers merchants supported by POS material, web and PR.
Result
ICG has just completed its fourth campaign for YCT which have increased sales even during periods of poor performance in the industry. Around 50,000 entries have been received creating significant media coverage and an extensive database of purchasers for focused direct-to-customer communications.
the "need to improve our sales" challenge.
Challenge
How do we turn copper into Pound notes? Yorkshire Copper Tube is a leading manufacturer of copper tube for the UK and worldwide. However, in a market with little brand recognition or loyalty, and competing cheaper plastic alternatives, the client was finding it difficult to grow sales.
Discuss
It became evident that YCT needed a promotional strategy that engaged directly with plumbers and specifiers. It needed to be fun, reflect the high quality of YCT’s products, but also be practical. Brainstorming produced a strategy that combined the right ‘mix’ of promotional tools.
Solution
Our ‘Scratch and Win’ and ‘Text-to-Win’ campaigns hit the nail on the head. Quick to enter and with a chance to win prizes that plumbers might actually want: cash, tools, fleeces, cheeky T-shirts and even a fully kitted-out van! The campaigns were promoted in-store at over 600 plumbers merchants supported by POS material, web and PR.
Result
ICG has just completed its fourth campaign for YCT which have increased sales even during periods of poor performance in the industry. Around 50,000 entries have been received creating significant media coverage and an extensive database of purchasers for focused direct-to-customer communications.
the "increase our microsoft® sales" challenge.
Challenge
VIP Computers is one of several UK companies officially licensed to sell Microsoft® products to the trade. Its advertising had no point of differentiation from competitors on product or price, and was getting lost in a market place ringing with the same messages. Improved brand recognition was essential to drive up sales and inspire customer confidence.
Discuss
VIP Computers did not want a full blown rebranding exercise. The company’s logo and corporate colours of blue and yellow were to be retained - they just needed to work harder. New advertising styles would have to be approved by Microsoft®, and reflect their marketing objectives. Improved synergy between manufacturer and reseller branding, emerged as the best way forward.
Solution
Concise copy was a refreshing contrast to competitor adverts. Building block style graphics showed how IT solutions could be pieced together; and a mix of media channels including direct mail, wrap arounds, web banners and competitions ensured regular exposure and data capture.
Result
When Microsoft® praised VIP’s new marketing campaign as an example of best practise, ICG knew it had got it right. Positive feedback from a global player such as Microsoft® was a feather in the cap for both VIP and ICG. But the campaign wasn’t just great to look at – it was generating more sales and attracting new customers. Now, ICG has yet another happy client…and something great to talk about!
TopRank Express is a leading SEO company providing google seo,
yahoo seo, bing seo, search engine optimisation, search results
optimisation, mobile search optimisation, pay per click advertising,
ppc adword, ad word advertising, youtube marketing, email marketing,
top rank on seo company
Colchester Digital is a Meetup group ( www.colchesterdigital.co.uk ) for individuals and businesses in and around the Colchester area.
Spanning the digital sectors, our members are developers, designers, digital image and video specialists, marketers, PR, social media and SEO experts, and everything between.
The group welcomes freelancers, graduates, experts, professionals and anybody who feels that they could gain from the group, or add something to it.
How To Use Keywords For SEO by www.BusinessBlueprint.com.au Taken from a live Business Blueprint event, business mentor, Dale Beaumont explains how your website and blog can be found more easily by the search engine by knowing how to use keywords for SEO
To subscribe and receive a free online subscription to Business Blueprint Magazine visit www.BusinessBlueprint.com.au
the "need to improve our sales" challenge.
Challenge
How do we turn copper into Pound notes? Yorkshire Copper Tube is a leading manufacturer of copper tube for the UK and worldwide. However, in a market with little brand recognition or loyalty, and competing cheaper plastic alternatives, the client was finding it difficult to grow sales.
Discuss
It became evident that YCT needed a promotional strategy that engaged directly with plumbers and specifiers. It needed to be fun, reflect the high quality of YCT’s products, but also be practical. Brainstorming produced a strategy that combined the right ‘mix’ of promotional tools.
Solution
Our ‘Scratch and Win’ and ‘Text-to-Win’ campaigns hit the nail on the head. Quick to enter and with a chance to win prizes that plumbers might actually want: cash, tools, fleeces, cheeky T-shirts and even a fully kitted-out van! The campaigns were promoted in-store at over 600 plumbers merchants supported by POS material, web and PR.
Result
ICG has just completed its fourth campaign for YCT which have increased sales even during periods of poor performance in the industry. Around 50,000 entries have been received creating significant media coverage and an extensive database of purchasers for focused direct-to-customer communications.
Des Smith, founder of Search Domination www.searchdomination.com.au/ educates business owners, affiliate marketers and eCommerce entrepreneurs about search engine optimisation. In this video he provides an overview of the five pillars of SEO. It is critical for anyone who is wanting to rank their website on a search engine to understand the 5 Pillars of SEO. Every SEO campaign strategy should be based on the 5 pillars of SEO when attempting to rank an online asset at number 1 for a given keyword phrase. They should form the foundation of any SEO campaign. The five pillars of SEO include: - Relevance - Authority - On-page Health - Competition Analysis - User Experience.
Lydia Baylis is one of the UKs most talked about, up and coming recording artists. Saberion was selected to develop her web solution (www.lydiabaylis.com) and manage her entire online social media marketing campaign.
The web portal has a large number of features in addition to its unique design, including playable video, music, embedded blog, download gallery and associated fan site.
The entire web solution was developed by Saberion.