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Entrance to Building at Google Dublin Office.
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Google European Headquarters in Dublin
You can use this image freely, however under the CC BY 2.0 licence we ask you attribute www.outreachpete.com as the original source.
Image Courtesy: SEOPlanter (www.flickr.com/photos/seoplanter/7460434194), Licensed under the Creative Commons Attribution 2.0 Generic | Flickr
WSI - Total Internet Marketing Solutions including search engine optimisation, email marketing, social media marketing, pay per click, website design and more. Visit www.totalwsinetsolutions.com and www.tracyspence.com or call 01604 518121 for more information.
SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query.
Award winning logo design service. Affordable logos, brands, corporate identity and website design. See logo design examples, the design process and prices with online briefing form. Logo and e commerce website designers
Award winning logo design service. Affordable logos, brands, corporate identity and website design. See logo design examples, the design process and prices with online briefing form. Logo and e commerce website designers
Award winning logo design service. Affordable logos, brands, corporate identity and website design. See logo design examples, the design process and prices with online briefing form. Logo and e commerce website designers
Award winning logo design service. Affordable logos, brands, corporate identity and website design. See logo design examples, the design process and prices with online briefing form. Logo and e commerce website designers
Brief
Gold Investments wanted to be one of the first gold bullion traders to offer gold for sale online.
This hadn't been done before because of the complexities of trading prices, commission payments and trading hours. Combine this with the fiscal limitations to e-commerce transactions and you have a complex set of pricing and business rules.
Gold Investments then needed to attract business to the website in conjunction with encouraging existing customers and investors to use the website.
Solution
A bespoke gold purchasing system was designed and built, integrating a live gold spot price feed to calculate the bullion prices for each item on the website. A variable commission rate is included in the system so that Gold Investments can alter their commission on the fly, per product.
A stand-alone pricing indicator window was developed to help the sales team to quote for telephone enquiries from a single, real-time price source.
Once the system was launched, an ongoing organic SEO campaign was launched for the website and it current ranks top 10 on Google for the following keyphrases:-
* buy gold online
* buy gold bars online
* buy gold coins online
* buy investment gold online
* sell gold bars
* sell gold coins
The website has been hugely successful generating £250,000 in gold transactions in the first year.
Web: www.goldinvestments.co.uk/
Visit us at www.3wise-solutions.com to see more of our work.
Award winning logo design service. Affordable logos, brands, corporate identity and website design. See logo design examples, the design process and prices with online briefing form. Logo and ecommerce website designers
the "attract leisure travellers into lounges" challenge.
Challenge
Servisair Lounges operates executive lounges for business and leisure travellers at airports across the UK, Europe and North America. Servisair has a robust business traveller customer base but wanted support to attract more leisure passengers to use its lounges.
Discuss
ICG’s design and marketing team went out to learn more about the layout of specific airports, scrutinised existing promotional and booking methods, and reviewed Servisair's interaction with its potential customers. It became clear that a sustained marketing activity would have to focus on changing perceptions that lounges were only for 'Executives'.
Solution
A marketing plan which identified fresh routes to improve brand visibility and targeted sales messages. New eye-catching promotional creatives were adopted for pop up stands, point of sale, animated web banners and other collateral which highlight the benefits of using the lounges to the leisure passenger. ICG’s PR team is also ensuring that all activity generates wider publicity in targeted consumer media.
Result
Increased visibility on a direct level at airports – plus more interaction with leisure customers through informative e-newsletters geared to this market. A redesigned customer feedback questionnaire is also providing insightful market intelligence to help refine ICG’s and Servisair’s strategy.
Hear what Robert Pusey of Yoga de age has to say about how Designaweb, one of the UK’s leading web development agencies, created the www.yogadeage.co.uk website. Customer testimonial video production by www.talkthetalk.tv. Designaweb provide complete creative web solutions including bespoke website design, E commerce websites, online shops for online shopping, Content Management Systems, Search Engine Optimisation and complex back office to web solutions. The Design a web team have all the skills required to deliver complete projects from concept to launch including designers, programmers, photographers, videographers and Search Engines Optimisation and video optimisation specialists. Designaweb have their own high tech servers with 24 hour backup and support so you can rest assured that your web development project is in the right hands. Why not visit our website at www.designaweb.co.uk or contact us on 0800 840 9220 and see what Design-a-web can do for you.
ICG is a multi-disciplined, full service agency based in Preston, Lancashire. For almost twenty years, we have been solving a wide range of clients communication and marketing problems with bespoke strategic thinking and comprehensive creative solution, delivering on objectives that matter; real tangible results and return on investment. All at fair - not fanciful agency rates.
As new technologies and media opportunities change and evolve, so do our solutions. ICG brings together a highly skilled team of PR managers, creative designers and experienced marketers, who all bring their different specialism’s together, resulting in ONE strategic offering that is unparalled in the North West.
From a full company re-brand including identity, brochures and website to public relations programmes that encompass detailed insight and planning, events and launches, we have it covered. Our digital department can also now deliver new media solutions such as e-newsletter strategies and digital publications. We can also help increase the visibility to your website via Search Engine Optimisation (SEO) and social media.
Take some time to look around our website and view a snapshot of ICG in action. We’d love to meet up and discuss how we can help your business. Please call peter on 01772 679 383 or email him at peter@icgonline.co.uk
the "get the numbers up" challenge.
Challenge
Competition in the North West leisure market is fierce with many attractions vying for the visitor Pound. Open throughout the year, Blackpool Zoo has to ensure that footfall is buoyant especially during peak periods. ICG needed to find a way to build on the zoo’s position as a 'must see' destination, a fantastic family day out and great value.
Discuss
From the initial brief and right through the planning process, ICG and Blackpool Zoo had a frank and open dialogue about the attraction's marketing challenges. By developing a strong sense of partnership to meet these challenges, we were able to fully explore all the available communication options.
Solution
From Zoo keepers having makeovers on ITV’s This Morning to celebs such as Jonathan Ross and Paul O’Grady adopting animals, our PR team developed a strategy that focused on creating fresh and innovative media opportunities, supported key events and worked in wider partnership with the resort’s tourism stakeholders. ICG’s design team additionally devised a visual style for the zoo which was applied across all promotional material to capture the excitement of the zoo and key messages ‘Learn, Discover, Enjoy’ encapsulated its ethos.
Result
Over the past eighteen months since ICG was appointed by Blackpool Zoo, the attraction has reported a consistent increase in visitor figures and revenue.
the "unite separate divisions under one brand" challenge.
Challenge
Central Sports is one of the UK’s largest training providers to the active leisure sector with three sub-divisions Central Sports, Central Skills and Central Fitness, each with a different offer and serving diverse audiences. ICG were tasked with creating a distinctive yet cohesive brand system that would work in harmony with a series of publications and marketing materials.
Discuss
ICG met with representatives from the different divisions to review and assess the ‘yearly cycle’ of materials that were required. Face to face meetings with the client also helped us to drill down and understand the profiles of the company’s target audiences.
Solution
Our design team produced a detailed strategic plan and production schedule for all publications to be produced over a 12-month period and key action points for each division. Our creative approach was to use consistent typography and imagery styles, tied with a strong colour palette for each division.
Result
A strong brand identity was launched which had synergy across the divisions and was adaptable enough for multi-purpose use from marketing materials, signage, gym membership recruitment campaigns, student workbooks to Ofsted inspection documents.
Visit Central Sports' website: www.centralsports.org
the "get the numbers up" challenge.
Challenge
Competition in the North West leisure market is fierce with many attractions vying for the visitor Pound. Open throughout the year, Blackpool Zoo has to ensure that footfall is buoyant especially during peak periods. ICG needed to find a way to build on the zoo’s position as a 'must see' destination, a fantastic family day out and great value.
Discuss
From the initial brief and right through the planning process, ICG and Blackpool Zoo had a frank and open dialogue about the attraction's marketing challenges. By developing a strong sense of partnership to meet these challenges, we were able to fully explore all the available communication options.
Solution
From Zoo keepers having makeovers on ITV’s This Morning to celebs such as Jonathan Ross and Paul O’Grady adopting animals, our PR team developed a strategy that focused on creating fresh and innovative media opportunities, supported key events and worked in wider partnership with the resort’s tourism stakeholders. ICG’s design team additionally devised a visual style for the zoo which was applied across all promotional material to capture the excitement of the zoo and key messages ‘Learn, Discover, Enjoy’ encapsulated its ethos.
Result
Over the past eighteen months since ICG was appointed by Blackpool Zoo, the attraction has reported a consistent increase in visitor figures and revenue.
ICG is a multi-disciplined, full service agency based in Preston, Lancashire. For almost twenty years, we have been solving a wide range of clients communication and marketing problems with bespoke strategic thinking and comprehensive creative solution, delivering on objectives that matter; real tangible results and return on investment. All at fair - not fanciful agency rates.
As new technologies and media opportunities change and evolve, so do our solutions. ICG brings together a highly skilled team of PR managers, creative designers and experienced marketers, who all bring their different specialism’s together, resulting in ONE strategic offering that is unparalled in the North West.
From a full company re-brand including identity, brochures and website to public relations programmes that encompass detailed insight and planning, events and launches, we have it covered. Our digital department can also now deliver new media solutions such as e-newsletter strategies and digital publications. We can also help increase the visibility to your website via Search Engine Optimisation (SEO) and social media.
Take some time to look around our website and view a snapshot of ICG in action. We’d love to meet up and discuss how we can help your business. Please call peter on 01772 679 383 or email him at peter@icgonline.co.uk
the "unite separate divisions under one brand" challenge.
Challenge
Central Sports is one of the UK’s largest training providers to the active leisure sector with three sub-divisions Central Sports, Central Skills and Central Fitness, each with a different offer and serving diverse audiences. ICG were tasked with creating a distinctive yet cohesive brand system that would work in harmony with a series of publications and marketing materials.
Discuss
ICG met with representatives from the different divisions to review and assess the ‘yearly cycle’ of materials that were required. Face to face meetings with the client also helped us to drill down and understand the profiles of the company’s target audiences.
Solution
Our design team produced a detailed strategic plan and production schedule for all publications to be produced over a 12-month period and key action points for each division. Our creative approach was to use consistent typography and imagery styles, tied with a strong colour palette for each division.
Result
A strong brand identity was launched which had synergy across the divisions and was adaptable enough for multi-purpose use from marketing materials, signage, gym membership recruitment campaigns, student workbooks to Ofsted inspection documents.
Visit Central Sports' website: www.centralsports.org
the "unite separate divisions under one brand" challenge.
Challenge
Central Sports is one of the UK’s largest training providers to the active leisure sector with three sub-divisions Central Sports, Central Skills and Central Fitness, each with a different offer and serving diverse audiences. ICG were tasked with creating a distinctive yet cohesive brand system that would work in harmony with a series of publications and marketing materials.
Discuss
ICG met with representatives from the different divisions to review and assess the ‘yearly cycle’ of materials that were required. Face to face meetings with the client also helped us to drill down and understand the profiles of the company’s target audiences.
Solution
Our design team produced a detailed strategic plan and production schedule for all publications to be produced over a 12-month period and key action points for each division. Our creative approach was to use consistent typography and imagery styles, tied with a strong colour palette for each division.
Result
A strong brand identity was launched which had synergy across the divisions and was adaptable enough for multi-purpose use from marketing materials, signage, gym membership recruitment campaigns, student workbooks to Ofsted inspection documents.
Visit Central Sports' website: www.centralsports.org
the "need more people to know we're here" challenge.
Challenge
When Blackpool Airport transferred from public to private ownership, attracting new passengers and new airlines was critical to any future success. It was essential that the airport created a niche for itself in an already strong North West air travel market.
Discuss
Our PR and design teams got out and about to learn more about other airports and the aviation market. From logos to signage, media targets to outdoor advertising - everything came under our scrutiny – and was up for discussion. We then blended our marketing expertise to create a truly hardworking solution.
Solution
Bucking the trend of corporate colours used by most other airports, we chose warm colours to make Blackpool's branding stand out from the crowd. Punchy strap-lines such as 'More holiday, less hassle' highlight the airport's unique selling points, and our PR team came up with a stream of story angles to generate ongoing media coverage.
Result
The result is an easily recognisable and vibrant brand that works on all levels. Marketing copy that gets to the point. Increased positive 'airport visibility' in the media – and most important – more passengers! ICG has now been working with the airport for 5 years.
Visit Blackpool International's website:
ICG is a multi-disciplined agency who solve clients communication and marketing problems. By having a fully intergrated offering, ICG’s client benefit from all the expertise they need under one roof.
The following pages outline in more detail the in-depth specialist disciplines that ICG offers.
• Brochures and Literature
• Identity
• Public Relations
• Copywriting
• Corporate Design and Bid Support
• Advertising and Marketing
• Website Design
• Digital Publishing
• E-Marketing and Social Media
• Search Engine Optimisation
• Insight and Planning
• Crisis Management
• Launches and Events
For more information, visit www.icgonline.co.uk
the "need more people to know we're here" challenge.
Challenge
When Blackpool Airport transferred from public to private ownership, attracting new passengers and new airlines was critical to any future success. It was essential that the airport created a niche for itself in an already strong North West air travel market.
Discuss
Our PR and design teams got out and about to learn more about other airports and the aviation market. From logos to signage, media targets to outdoor advertising - everything came under our scrutiny – and was up for discussion. We then blended our marketing expertise to create a truly hardworking solution.
Solution
Bucking the trend of corporate colours used by most other airports, we chose warm colours to make Blackpool's branding stand out from the crowd. Punchy strap-lines such as 'More holiday, less hassle' highlight the airport's unique selling points, and our PR team came up with a stream of story angles to generate ongoing media coverage.
Result
The result is an easily recognisable and vibrant brand that works on all levels. Marketing copy that gets to the point. Increased positive 'airport visibility' in the media – and most important – more passengers! ICG has now been working with the airport for 5 years.
Visit Blackpool International's website:
the "attract leisure travellers into lounges" challenge.
Challenge
Servisair Lounges operates executive lounges for business and leisure travellers at airports across the UK, Europe and North America. Servisair has a robust business traveller customer base but wanted support to attract more leisure passengers to use its lounges.
Discuss
ICG’s design and marketing team went out to learn more about the layout of specific airports, scrutinised existing promotional and booking methods, and reviewed Servisair's interaction with its potential customers. It became clear that a sustained marketing activity would have to focus on changing perceptions that lounges were only for 'Executives'.
Solution
A marketing plan which identified fresh routes to improve brand visibility and targeted sales messages. New eye-catching promotional creatives were adopted for pop up stands, point of sale, animated web banners and other collateral which highlight the benefits of using the lounges to the leisure passenger. ICG’s PR team is also ensuring that all activity generates wider publicity in targeted consumer media.
Result
Increased visibility on a direct level at airports – plus more interaction with leisure customers through informative e-newsletters geared to this market. A redesigned customer feedback questionnaire is also providing insightful market intelligence to help refine ICG’s and Servisair’s strategy.
the "increase our microsoft® sales" challenge.
Challenge
VIP Computers is one of several UK companies officially licensed to sell Microsoft® products to the trade. Its advertising had no point of differentiation from competitors on product or price, and was getting lost in a market place ringing with the same messages. Improved brand recognition was essential to drive up sales and inspire customer confidence.
Discuss
VIP Computers did not want a full blown rebranding exercise. The company’s logo and corporate colours of blue and yellow were to be retained - they just needed to work harder. New advertising styles would have to be approved by Microsoft®, and reflect their marketing objectives. Improved synergy between manufacturer and reseller branding, emerged as the best way forward.
Solution
Concise copy was a refreshing contrast to competitor adverts. Building block style graphics showed how IT solutions could be pieced together; and a mix of media channels including direct mail, wrap arounds, web banners and competitions ensured regular exposure and data capture.
Result
When Microsoft® praised VIP’s new marketing campaign as an example of best practise, ICG knew it had got it right. Positive feedback from a global player such as Microsoft® was a feather in the cap for both VIP and ICG. But the campaign wasn’t just great to look at – it was generating more sales and attracting new customers. Now, ICG has yet another happy client…and something great to talk about!
the "unite separate divisions under one brand" challenge.
Challenge
Central Sports is one of the UK’s largest training providers to the active leisure sector with three sub-divisions Central Sports, Central Skills and Central Fitness, each with a different offer and serving diverse audiences. ICG were tasked with creating a distinctive yet cohesive brand system that would work in harmony with a series of publications and marketing materials.
Discuss
ICG met with representatives from the different divisions to review and assess the ‘yearly cycle’ of materials that were required. Face to face meetings with the client also helped us to drill down and understand the profiles of the company’s target audiences.
Solution
Our design team produced a detailed strategic plan and production schedule for all publications to be produced over a 12-month period and key action points for each division. Our creative approach was to use consistent typography and imagery styles, tied with a strong colour palette for each division.
Result
A strong brand identity was launched which had synergy across the divisions and was adaptable enough for multi-purpose use from marketing materials, signage, gym membership recruitment campaigns, student workbooks to Ofsted inspection documents.
Visit Central Sports' website: www.centralsports.org
the "need more people to know we're here" challenge.
Challenge
When Blackpool Airport transferred from public to private ownership, attracting new passengers and new airlines was critical to any future success. It was essential that the airport created a niche for itself in an already strong North West air travel market.
Discuss
Our PR and design teams got out and about to learn more about other airports and the aviation market. From logos to signage, media targets to outdoor advertising - everything came under our scrutiny – and was up for discussion. We then blended our marketing expertise to create a truly hardworking solution.
Solution
Bucking the trend of corporate colours used by most other airports, we chose warm colours to make Blackpool's branding stand out from the crowd. Punchy strap-lines such as 'More holiday, less hassle' highlight the airport's unique selling points, and our PR team came up with a stream of story angles to generate ongoing media coverage.
Result
The result is an easily recognisable and vibrant brand that works on all levels. Marketing copy that gets to the point. Increased positive 'airport visibility' in the media – and most important – more passengers! ICG has now been working with the airport for 5 years.
Visit Blackpool International's website:
the "consistent UK delivery of a global brand" challenge.
Challenge
Sodexo Land Technology a division of global food and facilities management provider Sodexo is a leading supplier of grounds maintenance services. The division needed an agency that could deliver ongoing projects from exhibition stands, brochures to news stories tailored to promote its services whilst retaining clear global corporate branding and core quality messages.
Discuss
ICG was able to draw upon its previous experience in this sector and of working with global brands such as BAE Systems. Our team ensured that we had all the available design and copy guidelines from the onset and engaged in regular dialogue with the client through each project so that the highest levels of creativity were achieved within the brand umbrella.
Solution
ICG established a core team of ICG 'Sodexo experts' across the design and PR disciplines to support the achievement of synergy between the creative graphics and copy required for all work produced. In addition, short lines of communication between ICG and our client supports the speedy and efficient completion of projects.
Result
ICG has worked with Sodexo for four years and requests for support has grown to encompass wider ranging projects – from the design and writing of newsletters and customer surveys to corporate presentations and commissioning photographers.
the "unite separate divisions under one brand" challenge.
Challenge
Central Sports is one of the UK’s largest training providers to the active leisure sector with three sub-divisions Central Sports, Central Skills and Central Fitness, each with a different offer and serving diverse audiences. ICG were tasked with creating a distinctive yet cohesive brand system that would work in harmony with a series of publications and marketing materials.
Discuss
ICG met with representatives from the different divisions to review and assess the ‘yearly cycle’ of materials that were required. Face to face meetings with the client also helped us to drill down and understand the profiles of the company’s target audiences.
Solution
Our design team produced a detailed strategic plan and production schedule for all publications to be produced over a 12-month period and key action points for each division. Our creative approach was to use consistent typography and imagery styles, tied with a strong colour palette for each division.
Result
A strong brand identity was launched which had synergy across the divisions and was adaptable enough for multi-purpose use from marketing materials, signage, gym membership recruitment campaigns, student workbooks to Ofsted inspection documents.
Visit Central Sports' website: www.centralsports.org
the "unite separate divisions under one brand" challenge.
Challenge
Central Sports is one of the UK’s largest training providers to the active leisure sector with three sub-divisions Central Sports, Central Skills and Central Fitness, each with a different offer and serving diverse audiences. ICG were tasked with creating a distinctive yet cohesive brand system that would work in harmony with a series of publications and marketing materials.
Discuss
ICG met with representatives from the different divisions to review and assess the ‘yearly cycle’ of materials that were required. Face to face meetings with the client also helped us to drill down and understand the profiles of the company’s target audiences.
Solution
Our design team produced a detailed strategic plan and production schedule for all publications to be produced over a 12-month period and key action points for each division. Our creative approach was to use consistent typography and imagery styles, tied with a strong colour palette for each division.
Result
A strong brand identity was launched which had synergy across the divisions and was adaptable enough for multi-purpose use from marketing materials, signage, gym membership recruitment campaigns, student workbooks to Ofsted inspection documents.
Visit Central Sports' website: www.centralsports.org
The cornerstone of any business, ICG understands that branding is about more than just a logo with a strapline. A strong brand will not only reflect an organisation’s brand values, but also their tone of voice, how it communicates and how it wishes to be perceived, by customers and employees alike.
Following a period of in-depth discussion and market research, ICG devises brand strategies that demonstrate a creative execution, including effective roll-out in the form of a communication plan. This may include items such as sub-brands, stationery and printed materials, a digital presence such as websites, online media, as well as vehicle livery, building signage, promotional items and advertising.
As well as brand guardianship, we can also provide detailed brand guidelines on CD, ensuring internal consistency – and can also help or advise on producing electronic stationery templates.
ICG strength in this sector has been demonstrated in numerous international design pubications, including a six page case study in ‘Brand Identity Now!’ from Taschen Books.
For more information, visit www.icgonline.co.uk
the "increase our microsoft® sales" challenge.
Challenge
VIP Computers is one of several UK companies officially licensed to sell Microsoft® products to the trade. Its advertising had no point of differentiation from competitors on product or price, and was getting lost in a market place ringing with the same messages. Improved brand recognition was essential to drive up sales and inspire customer confidence.
Discuss
VIP Computers did not want a full blown rebranding exercise. The company’s logo and corporate colours of blue and yellow were to be retained - they just needed to work harder. New advertising styles would have to be approved by Microsoft®, and reflect their marketing objectives. Improved synergy between manufacturer and reseller branding, emerged as the best way forward.
Solution
Concise copy was a refreshing contrast to competitor adverts. Building block style graphics showed how IT solutions could be pieced together; and a mix of media channels including direct mail, wrap arounds, web banners and competitions ensured regular exposure and data capture.
Result
When Microsoft® praised VIP’s new marketing campaign as an example of best practise, ICG knew it had got it right. Positive feedback from a global player such as Microsoft® was a feather in the cap for both VIP and ICG. But the campaign wasn’t just great to look at – it was generating more sales and attracting new customers. Now, ICG has yet another happy client…and something great to talk about!
the "increase our microsoft® sales" challenge.
Challenge
VIP Computers is one of several UK companies officially licensed to sell Microsoft® products to the trade. Its advertising had no point of differentiation from competitors on product or price, and was getting lost in a market place ringing with the same messages. Improved brand recognition was essential to drive up sales and inspire customer confidence.
Discuss
VIP Computers did not want a full blown rebranding exercise. The company’s logo and corporate colours of blue and yellow were to be retained - they just needed to work harder. New advertising styles would have to be approved by Microsoft®, and reflect their marketing objectives. Improved synergy between manufacturer and reseller branding, emerged as the best way forward.
Solution
Concise copy was a refreshing contrast to competitor adverts. Building block style graphics showed how IT solutions could be pieced together; and a mix of media channels including direct mail, wrap arounds, web banners and competitions ensured regular exposure and data capture.
Result
When Microsoft® praised VIP’s new marketing campaign as an example of best practise, ICG knew it had got it right. Positive feedback from a global player such as Microsoft® was a feather in the cap for both VIP and ICG. But the campaign wasn’t just great to look at – it was generating more sales and attracting new customers. Now, ICG has yet another happy client…and something great to talk about!
the "get the numbers up" challenge.
Challenge
Competition in the North West leisure market is fierce with many attractions vying for the visitor Pound. Open throughout the year, Blackpool Zoo has to ensure that footfall is buoyant especially during peak periods. ICG needed to find a way to build on the zoo’s position as a 'must see' destination, a fantastic family day out and great value.
Discuss
From the initial brief and right through the planning process, ICG and Blackpool Zoo had a frank and open dialogue about the attraction's marketing challenges. By developing a strong sense of partnership to meet these challenges, we were able to fully explore all the available communication options.
Solution
From Zoo keepers having makeovers on ITV’s This Morning to celebs such as Jonathan Ross and Paul O’Grady adopting animals, our PR team developed a strategy that focused on creating fresh and innovative media opportunities, supported key events and worked in wider partnership with the resort’s tourism stakeholders. ICG’s design team additionally devised a visual style for the zoo which was applied across all promotional material to capture the excitement of the zoo and key messages ‘Learn, Discover, Enjoy’ encapsulated its ethos.
Result
Over the past eighteen months since ICG was appointed by Blackpool Zoo, the attraction has reported a consistent increase in visitor figures and revenue.
the "increase our microsoft® sales" challenge.
Challenge
VIP Computers is one of several UK companies officially licensed to sell Microsoft® products to the trade. Its advertising had no point of differentiation from competitors on product or price, and was getting lost in a market place ringing with the same messages. Improved brand recognition was essential to drive up sales and inspire customer confidence.
Discuss
VIP Computers did not want a full blown rebranding exercise. The company’s logo and corporate colours of blue and yellow were to be retained - they just needed to work harder. New advertising styles would have to be approved by Microsoft®, and reflect their marketing objectives. Improved synergy between manufacturer and reseller branding, emerged as the best way forward.
Solution
Concise copy was a refreshing contrast to competitor adverts. Building block style graphics showed how IT solutions could be pieced together; and a mix of media channels including direct mail, wrap arounds, web banners and competitions ensured regular exposure and data capture.
Result
When Microsoft® praised VIP’s new marketing campaign as an example of best practise, ICG knew it had got it right. Positive feedback from a global player such as Microsoft® was a feather in the cap for both VIP and ICG. But the campaign wasn’t just great to look at – it was generating more sales and attracting new customers. Now, ICG has yet another happy client…and something great to talk about!
JCorp new website. Visit: jcorp.ca to see live. Internet Marketing and SEO by Kezber / JCorp nouveau site Web. Marketing Internet et référencement par Kezber.
the "need more people to know we're here" challenge.
Challenge
When Blackpool Airport transferred from public to private ownership, attracting new passengers and new airlines was critical to any future success. It was essential that the airport created a niche for itself in an already strong North West air travel market.
Discuss
Our PR and design teams got out and about to learn more about other airports and the aviation market. From logos to signage, media targets to outdoor advertising - everything came under our scrutiny – and was up for discussion. We then blended our marketing expertise to create a truly hardworking solution.
Solution
Bucking the trend of corporate colours used by most other airports, we chose warm colours to make Blackpool's branding stand out from the crowd. Punchy strap-lines such as 'More holiday, less hassle' highlight the airport's unique selling points, and our PR team came up with a stream of story angles to generate ongoing media coverage.
Result
The result is an easily recognisable and vibrant brand that works on all levels. Marketing copy that gets to the point. Increased positive 'airport visibility' in the media – and most important – more passengers! ICG has now been working with the airport for 5 years.
Visit Blackpool International's website:
(From left to right) Freelance Website Designer Martin Lucas, recently graduated graphic designer Sarah Chisnall, WDL apprentice Lloyd Black, WDL Managing Director Elliot Smith and WDL's Senior Front End Develop Matt Beales during the 2nd Colchester Digital Meetup group ( www.colchesterdigital.co.uk ) at Mosaic Publicity in Colchester, Wednesday 6th July, 2011.
Search engine optimisation - or SEO - from High Ranking Websites ensures that your business is found and listed by top search engines such as Google, Yahoo, Bing, AOL and more. This, consequently, results in more potential customers for your business.
the "need more people to know we're here" challenge.
Challenge
When Blackpool Airport transferred from public to private ownership, attracting new passengers and new airlines was critical to any future success. It was essential that the airport created a niche for itself in an already strong North West air travel market.
Discuss
Our PR and design teams got out and about to learn more about other airports and the aviation market. From logos to signage, media targets to outdoor advertising - everything came under our scrutiny – and was up for discussion. We then blended our marketing expertise to create a truly hardworking solution.
Solution
Bucking the trend of corporate colours used by most other airports, we chose warm colours to make Blackpool's branding stand out from the crowd. Punchy strap-lines such as 'More holiday, less hassle' highlight the airport's unique selling points, and our PR team came up with a stream of story angles to generate ongoing media coverage.
Result
The result is an easily recognisable and vibrant brand that works on all levels. Marketing copy that gets to the point. Increased positive 'airport visibility' in the media – and most important – more passengers! ICG has now been working with the airport for 5 years.
Visit Blackpool International's website:
the "increase our microsoft® sales" challenge.
Challenge
VIP Computers is one of several UK companies officially licensed to sell Microsoft® products to the trade. Its advertising had no point of differentiation from competitors on product or price, and was getting lost in a market place ringing with the same messages. Improved brand recognition was essential to drive up sales and inspire customer confidence.
Discuss
VIP Computers did not want a full blown rebranding exercise. The company’s logo and corporate colours of blue and yellow were to be retained - they just needed to work harder. New advertising styles would have to be approved by Microsoft®, and reflect their marketing objectives. Improved synergy between manufacturer and reseller branding, emerged as the best way forward.
Solution
Concise copy was a refreshing contrast to competitor adverts. Building block style graphics showed how IT solutions could be pieced together; and a mix of media channels including direct mail, wrap arounds, web banners and competitions ensured regular exposure and data capture.
Result
When Microsoft® praised VIP’s new marketing campaign as an example of best practise, ICG knew it had got it right. Positive feedback from a global player such as Microsoft® was a feather in the cap for both VIP and ICG. But the campaign wasn’t just great to look at – it was generating more sales and attracting new customers. Now, ICG has yet another happy client…and something great to talk about!
the "attract leisure travellers into lounges" challenge.
Challenge
Servisair Lounges operates executive lounges for business and leisure travellers at airports across the UK, Europe and North America. Servisair has a robust business traveller customer base but wanted support to attract more leisure passengers to use its lounges.
Discuss
ICG’s design and marketing team went out to learn more about the layout of specific airports, scrutinised existing promotional and booking methods, and reviewed Servisair's interaction with its potential customers. It became clear that a sustained marketing activity would have to focus on changing perceptions that lounges were only for 'Executives'.
Solution
A marketing plan which identified fresh routes to improve brand visibility and targeted sales messages. New eye-catching promotional creatives were adopted for pop up stands, point of sale, animated web banners and other collateral which highlight the benefits of using the lounges to the leisure passenger. ICG’s PR team is also ensuring that all activity generates wider publicity in targeted consumer media.
Result
Increased visibility on a direct level at airports – plus more interaction with leisure customers through informative e-newsletters geared to this market. A redesigned customer feedback questionnaire is also providing insightful market intelligence to help refine ICG’s and Servisair’s strategy.