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Detail of the graffiti at the Mr. Robot repair shop as part of the Mr. Robot Virtual Reality Experience at San Diego Comic-Con 2016.
See Knowledge@Wharton, "Marketing at Comic-Con: Virtual Reality Melds with the Real World" and On Technology and Media, "The Mr. Robot VR Experience, Storytelling, and the Future of Immersive Media."
Welcome to San Diego, where the ads are literally the size of hotels. Gotta hand it to Conan, all the other late night talk-show hosts went to the political conventions, not the comic convention.
Who doesn't want a selfie with Chewbacca? I'm not sure if this is the same Wookiee I saw walking out of the men's room, comically making the "Do NOT go in there!" wave.