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There is war. And it is one in addition to all the others, however, one that does not involve guns. Currently, the world's population, as far as people are connected to "Social Media", is subjected to a massive degree of data harvesting. These data can be micro-managed in order to influence the behaviour of particular segments of society and produce social division, the support of certain political actions or, alternatively, the disengagement from politics. The method has been developed in the military and is known as psychological warfare. Most recently, it has been used, with success unfortunately, during the Brexit and the Trump campaigns. This is war against the people.
© Ben Heine || Facebook || Twitter || www.benheine.com
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For more information about my art: info@benheine.com
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Social Search Engine Face-off: Facebook vs. MySpace
By Erik Qualman (*)
Everywhere you turn, everyone's abuzz with Facebook, social search, and social networking. What's all the fuss about? As a marketer, are you missing the train? Or, if you move too quickly, are you jumping on the wrong train?
On the eve of search marketing's new year, does Facebook spiked with Live Search go down like the real deal? Or does guzzling Google-infused MySpace taste like you're drinking the latest Kool-Aid? (Another round of Second Life, anyone? Orkut on the rocks?)
There are many more social networks for myriad audiences: business (LinkedIn, Plaxo), older (Gather, Eons), travel (aSmallWorld, TripAdvisor), teens (eCrush), dating (Match, eHarmony), but we'll focus on the two giants for now: the Google and Yahoo of social search engines.
And when I say big, I mean big. The latest unofficial user figures have Facebook at 73.5 million and MySpace at 289 million -- numbers that have marketers across the globe collectively salivating.
Top 2 Questions: Facebook vs. MySpace
Question: What's the difference between MySpace and Facebook?
Answer: MySpace is starting to be stereotyped as a community for people who want to meet new people. Facebook is viewed as a community designed to keep you in touch with people you already know. Both points are debatable, so we won't go into depth here.
MySpace has also received some bad press lately as an enabler for pedophiles and other nefarious activity. Google faces similar problems in Brazil with their proprietary Orkut social search engine and online community. In your MySpace, as in life, there may be new people you don't necessarily want to meet.
Question: Why is Facebook getting more love than MySpace?
Answer: It seems a bit odd that Facebook is getting all the press these days when MySpace has more users and via strategic partnerships (e.g., Google) have shown they can generate substantial revenue (what I like to dub "socialommerce"). What gives?
Facebook is getting more hype as they're growing at a faster rate (admittedly easier to do with a smaller user base.) Plus, their technical platform is more robust, fostering future growth. Facebook has placed some risky bets that have paid off, adding to the excitement.
Roughly 16 months ago, Facebook opened up their platform to non-college students. Facebook originally was exclusively for those attending a recognized college or university. Facebook user demographics in areas like higher education and discretionary income are typically higher than those of MySpace.
Since opening the platform to non-college students, like-minded individuals have flocked to Facebook in droves. These individuals, while possessing similar psychographics of original Facebookers, have even better demographics for marketers: post-college education, high discretionary income, early adopters, etc.
According to a source within Facebook, the largest growing segment of Facebook is the lucrative 35- to 54-year-olds who enjoy the clean interface and higher privacy levels of Facebook.
Facebook also set the interactive world on its head when it opened up its application program interface (API) to allow any developers to write applications (widgets/modules) that reside within Facebook. Now everyone is following suit: ranging from iGoogle allowing widget development to iPhone opening up application development.
With Facebook, Wiki (pedia/search et. al.) open APIs, the world is truly moving the Web to open source ubiquity. These applications are growing quickly on Facebook. In the travel segment alone, there were at least 80 Facebook applications written as of two months ago. There are now 332 travel applications -- an astounding 400 percent increase.
The most popular travel app, TripAdvisor, enables Facebookers to place "flags" on an interactive map of all the cities they've visited (remember when a paper map on a wall and push pins sufficed?). TripAdvisor's application has roughly 85,000 active daily users.
TripAdvisor's mapping app wasn't even a new idea. TripAdvisor simply built a better mousetrap. Best of all, it's estimated that TripAdvisor only spent $15,000 to develop such an application by simply leveraging the Google Maps API.
From a brand equity standpoint, that's a resounding return on investment.
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(*) Erik Qualman is the Global Vice President of Online Marketing for EF Education, headquartered in Lucerne, Switzerland. EF Education is the world's largest private educator (Student Tours, Language Schools, Smithsonian, Hult MBA School, Au Pair Exchange, Student Exchange, etc.). Qualman works out of the 850 person Cambridge, Massachusetts office.
Prior to joining EF Education, Qualman helped grow the marketing and eBusiness functions of Cadillac & Pontiac (1994-97), BellSouth (1998-2000), Yahoo (2000-03), EarthLink (2003-05) and Travelzoo (2005-08). Qualman holds a BA from Michigan State University and an MBA from The University of Texas at Austin.
Qualman is a frequently requested speaker within the Internet and marketing community. He's also an acclaimed fiction author -- more information is available at www.american-novel.com. A former basketball player at Michigan State University, Qualman still finds time to follow his beloved Spartans.
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This article appeared on searchenginewatch.com
The sociographics approach is a deeper level of target understanding: it focuses on the individuals who
are part of the “target” (at least on the most influential ones), listening to their needs, values
and behaviors directly. It’s an integration to the demographic and psychographic approach.
The Internet Archives of the original text
Viral Marketing phenomenon explained.
(Original version published in the Netscape M-Files, May 1, 1997. Edited Version published in Business 2.0, November 1998)
A lot of the energy behind the Internet is the ability for everyone to be a publisher. Consequently, we are in a land grab for precious spectrum - people's attention. Attention is finite. Rising above the noise of a thousand voices requires creativity. Shouting is not very creative. Just hanging up a web shingle and hoping for visitors is not very creative. Rather, new companies can structure their businesses in a way that allows them to grow like a virus and lock out the existing bricks and mortar competitors through innovative pricing and exploitation of these competitors' legacy distribution channel conflict.
In 1996, Sabeer Bhatia and Jack Smith pioneered a great new product category -- free web-based email. But many great ideas and great products have withered on the vine. The special catalyst for Hotmail's torrid growth is what we at Draper Fisher Jurvetson have come to call "Viral Marketing" -- not because any traditional viruses are involved, but because of the pattern of rapid adoption through word-of-mouth networks. Viral Marketing powerfully compounds the benefits of a first-mover advantage. And it's something we eagerly look for when evaluating any Internet startup company. As a founding investor in Hotmail and a member of their board of directors, we think Hotmail is a great case study on the impact of the Viral Marketing strategy over its full life cycle.
Hotmail's Amazing Growth:
Hotmail grew a subscriber base more rapidly than any company in the history of the world ...faster than any new online, Internet, or print publication ever.
Hotmail is the largest email provider in the world.
In its first 1.5 years, Hotmail signed up over 12 million subscribers.
A traditional print publication would hope to reach a total of 100,000 subscribers within a few years of launch. Hotmail signs up more than 150,000 subscribers every day, seven days a week.
Every Hotmail subscriber, without exception, has filled out a detailed demographic and psychographic profile including occupation and salary. This is an unprecedented supply of personal information.
Yet, from company launch to 12 million users, Hotmail spent less than $500K on marketing, advertising and promotion. This compares to over $20 million spent on advertising and brand promotion by Juno, Hotmail's closest competitor with a fraction of the users.
Other companies may have distributed more unit volume of product than Hotmail did in their first year - especially when releasing upgrades or brand extensions to an established franchise. But for a new entrant with a new product, the challenge is more daunting. "Subscriptions" have their own challenges as well. Users face a trust decision in deciding to share their private information and email with an online entity. And the user may not be certain that the end product is worth the effort. These are barriers to adoption in the subscription model. How did Hotmail overcome these barriers as an undercapitalized startup? Viral Marketing.
Hotmail originally approached us as JavaSoft, Inc., a web database tools company, and, as Business Week recounted: Sabeer and Jack went to see "Draper Fisher Jurvetson, but the investor was unimpressed by their idea for database software for the Net. As they were packing up to leave, [the VCs] asked: 'Do you have any other ideas?' Sabeer said they'd noodled over a scheme to offer free, advertising-supported E-mail over the Web. A week and a half later, the venture capitalists ponied up $300,000, and Hotmail was born." (BW, August 25, 1997)
In our next meeting, Tim Draper suggested that they should append an advertising message to every outbound email: "P.S. Get your free email at Hotmail. It was very contentious at the time. Would users balk at having this automatic addition to the content of their private messages? Hotmail tempered the idea by clearly demarcating the promotional plug, and removing the "P.S." Nevertheless, every outbound message still conveyed an advertisement and a subtle implied endorsement by the sender - the recipient knew that the sender was a Hotmail user, and that this new free email thing seemed to work for them. Each new user becomes a company salesperson, and the message spreads organically.
Hotmail's business model maps well to the medium. By contrast, Juno does not map well to the medium, and they have already spent $20 million in advertising. Hotmail did not spend the money, yet gained over three times as many users in half the time.
Elements of Viral Marketing:
The Hotmail adoption pattern is that of a virus - with spatial and network locality. People typically send e-mails to their associates and friends; many of them are geographically close, and others are scattered around with clusters in areas of high Internet connectivity. We would notice the first user from a university town or from India, and then the number of subscribers from that region would rapidly proliferate. The beauty of it is that none of this required any marketing dollars. Customers do the selling.
Digital viruses can spread internationally more rapidly than biological viruses that rely on the physical proximity of hosts for their spread - via a sneeze or handshake. Hotmail is the largest email provider in Sweden and India despite the fact that they have done no marketing of any sort in these countries. It's a happy day when you discover your business has displaced several entrenched competitors to become the market share leader in a country you have never visited. What's more, Hotmail is used in over 220 countries, despite the limitation that it is only available in English.
Viral Marketing captures the essence of multi-level-marketing and applies it to all customers - the "word-of-mouth" spread of the Hotmail message is involuntary. And it's more powerful than many other marketing techniques that lack the implied endorsement from a friend. Hotmail had "Free Email" buttons on several other highly-trafficked web sites, but they generated comparatively negligible numbers of subscriptions. Juno has shown that advertising is relatively cost-ineffective. It is hard to spend your way to Hotmail-like growth. The snowball effect is a mechanism to greatly leverage a first-mover advantage. Whenever a product involves people other than the purchaser, then there is an opportunity to market to potential new customers. It is no surprise that Amazon encourages its customers to send a book as a gift to a friend. When the recipient receives the gift book, the packaging contains a flyer for the amazon.com service. Similarly, whenever someone uses iShip.com to send a package, the recipient will learn about how iShip.com can save them money on their shipping needs.
As more Internet and Intranet applications move beyond computation to embrace communication, the Viral Marketing strategy has wide applicability. E-commerce, groupware, community, messaging and promotions businesses can all use these techniques to further the Internet explosion.
In addition to Hotmail, we have seen a similar viral communications approach taken by Mirabilis, an Israeli-based company that signed up twelve million instant messaging subscribers to its ICQ service before its acquisition by AOL for almost $300 million. To use ICQ, both parties need to download the client software. So each subscriber ends up emailing their friends to solicit them to engage in this new communication channel. The friends in turn, experience the product first hand, and may repeat the pattern. It's like the old shampoo commercial refrain "they told two friends who told two friends, and so on." While powerful, these dyadic communication products recruit new customers one by one.
Viral Broadcasts:
A sneeze releases two million aerosol particles. In the digital domain, this can get very interesting. For example, Tumbleweed Software enables secure e-mail delivery of documents or newsletters to a huge numbers of recipients. Every recipient also gets a web link to the enabling Tumbleweed service. So when a single new customer starts to use Tumbleweed, thousands of potential new customers receive the Tumbleweed pitch.
This viral broadcast model can be creatively applied to a variety of products, such as web-hosted address books, calendars, list servers and news group readers. Homestead enables families, sports teams, alumni organizations, and other affinity groups to create rich and private "community" web sites. When someone builds a Homestead, the system facilitates them to broadcast an invitation to the members they would like to recruit to participate in their Homestead. A new recruit may belong to several affinity groups, and may find the service compelling enough to replicate in these other circles - thus proliferating the Homestead platform.
The power of this approach has been demonstrated in the junk email domain. Have you ever gotten one of those email chain letters that urge you to forward it to as many people as possible? Often shrouded with a bogus virus warning or a charitable cause, these messages rapidly spread throughout the globe until people have received multiple copies.
These junk e-mails are like digital graffiti in that the people that create them want their "tag" or message to be seen by as many people as possible. Traditional graffiti "artists" choose targets like trains and buses to maximize their exposure. Similarly, many computer virus authors are seeking to promote their name, and they seek maximum exposure - on the PC. You don't see many viruses on niche computer platforms (as the Macintosh market share has dwindled, so too have the number of new Mac viruses). This personal quest for fame, while annoying, is not too different from the desire of many businesses for brand awareness.
New businesses also want to let the world know their name, but they do not want to be annoying, and thus, they must provide a compelling reason for customers to help spread the word. In all of these viral businesses, the balance between the customer value provided by the network and the concerns surrounding privacy will be a delicate one.
For many network applications - from ICQ to the traditional fax machine - the value of the network, and the value that each member realizes increases disproportionately as more people join the network. The first fax machine customers were delighted to see more people buy compatible machines. A company that can provide a strong enough incentive for customers to share their massive lists of personal contacts - whether for communications or community - will have a powerful viral opportunity at their disposal. A good virus will look for prolific hosts (such as students) and tie to their high-frequency social interactions (such as email and messaging). Viral Marketing is most powerful when it taps into the breadth of its customers' weak connections to others. Tapping the customer's entire address book is more valuable than just reaching their best friend.
Viral Marketing Strategies:
The typical viral entry strategy is to minimize the friction of market entry and proliferation with an eye to building in hooks and barriers to switching for customers. If the service is trying to blatantly monetize its subscriber base in every way imaginable, new users will be reluctant to spread the word. Therefore, many of these services are free and light on the revenue generation in the early days of their rapid proliferation. When we first invested in Four11 and Hotmail, we could not say with certainty how they would ultimately monetize their subscribers. We brainstormed several possible scenarios for how they might eventually exploit their large audience and market position as a communications hub. But in the viral growth phase, the simple banner ad seemed the most innocuous.
In an extreme example, prior to their acquisition by America OnLine, ICQ's CEO took delight in the fact that they not only had no revenue, but had no current plan for revenue. This is not to say that businesses without revenue prospects are necessarily attractive - just that people's attention (or "eyeballs") have proven to be monetizable in every media.
A company that can choose to delay revenue maximization (e.g., by not burdening their service's clarity of purpose and speed of download with excessive ads and promotions) may find that they can exploit a first mover advantage in the Internet land grab to gain a dominant market position. This is one of the reasons so much VC money flows into these Internet start-ups.
The Internet is a wonderful substrate or petri dish for the proliferation and replication of intellectual property. A good idea can spread more quickly over the Internet than had ever been possible before in the physical world, where manufacturing and distribution fundamentally limit the rate of product adoption. Especially in the Internet era, a company's competitiveness seems to depend on its velocity of thought and action. Companies can grow more rapidly than ever before, but so too may they suddenly die from obsolescence. The critical differentiator is whether the company has built in switching barriers for its customers and barriers to entry for its competitors. Rapid growth is of no value without customer retention.
Whenever we consider an investment in an Internet startup company, we strategize about customer switching barriers, and the impact of the inevitable arrival of competitive imitators. We have witnessed a particular entrepreneur that has used an offshore development team to quickly copy one of our portfolio companies' lead into a new market - three times in a row! First they copied Four11's directory services, then Hotmail's free email, and now Kana Communications' wildly successful email-based customer support software. The Internet supports an ecology of organisms, and the "fast follower" is a classic form.
The ability to rapidly recruit subscribers creates market value - but only if a company can retain these customers over multiple visits to their site. In the public markets, many of these consumer Internet companies are being valued at $20 to $100 per subscriber. Investors and bankers are approximating the lifetime economic value of these subscribers discounted back to the present day. How many ad dollars will they generate over lifetime? How much will they buy? A huge variable in this economic equation will be the customer retention rate.
Are you like a subway station with banner ads flying by the commuters who are just trying to get to their destination, or are you like a cafe where customers mingle and feel like they belong? Web communities, e-mail, personalization, contact lists, calendars, personal web pages - these are all "sticky" applications that help retain customers. This is where most of Yahoo and the other portals' energy has gone in the last two years. That's why Yahoo bought Four11 for its RocketMail service and Microsoft bought Hotmail.
Hyper-Growth:
An interesting side effect of geometric growth is that by the time a virus spreads to the point of being an epidemic, its growth curve relative to a new entrant is somewhat daunting. Hotmail was doubling in size each month, but it took several months to reach one million users. Until then, they were under the radar screen of many potential competitors and acquirers. By the time the industry came to realize that free web-based email was indeed a hot idea, Hotmail was adding one million new subscribers per month, and that growth rate was accelerating. A new fast follower would start small and have to grow for several months to reach one million subscribers. But in that same time, Hotmail would have grown to 10 million subscribers. So although Hotmail's followers grew geometrically as well, the absolute difference in subscriber bases widened every month (while the ratio remained approximately constant).
Absolute size matters. One significant effect of Hotmail's absolute size is that their efficiencies of scale allowed them to be the lowest-cost e-mail provider on the planet. Server utilization and bandwidth pricing improved with growth. Also, the perceived gorilla in a category tends to get the dominant share of the business and financial partnerships. Many advertisers and media companies do not want to spend time with sub-scale properties. All of this makes it tougher for the smaller new entrant. It also skews the make vs. buy decision toward "buy" for the large portal companies, which realized en masse that they wanted an email solution with proven scalability. A similar buying frenzy is currently underway for "community-building" web sites, such as Tripod, PlanetAll and Homestead.
A challenge for the hyper-growth gorilla is scalability. On a technology level, server scalability is a critical concern. Fortunately, companies like Hotmail are turning software into a service. What was sold as email servers and clients is now offered as a web-based service where the customer need only have a standard web browser. This makes product upgrades a lot easier; Hotmail can upgrade its server software several times a month without involving or in many cases, even notifying its large customer base. The customer still uses the same browser.
But once one problem is solved, hyper-growth tends to uncover new scalability bottlenecks. Often the young Internet company finds that its growth is constrained by its ability to hire good people. This is why many of these companies try to engineer around people-intensive elements of their business.
New Distribution Channels:
New companies are often the primary beneficiaries of new distribution channels, as Dell has shown in the PC industry. Dell just passed Compaq to become #1 in desktop PC shipments. Compaq's legacy channel partners prevent it from entering the lower-cost mail order channel. For many businesses, the Internet is a still lower cost channel of distribution.
By lowering prices or offering free products, and employing a "market shrink" strategy, the new entrant can make it very painful for established companies with established distribution relationships to follow them. Although the new market size may be smaller, driven by Internet price efficiencies, the new entrant can gain significant share by restructuring the basis of competition. There may be less revenue in a free email market, but it's tough for Eudora and companies based on selling client software to follow Hotmail's lead.
Viral Marketing provides a new distribution channel for almost any Internet application. Although it naturally lends itself to free "communications" or network applications, Viral Marketing could also be applied to traditional stand-alone software to accelerate the word-of-mouth spread of good software. How might this work? Release Software can embed in just about any software application an e-commerce engine for electronic software distribution and "try before you buy" purchasing. When a customer gives the application to a friend, it triggers the embedded sales agent to offer a 30-day trial period, after which the new user has to pay for the software. It turns software piracy into a sales opportunity.
Release can also credit multiple distribution partners involved in the sale with a percentage of the transaction. To engage viral marketing, the customer would be treated like a distribution partner. So, in the ultimate pyramid scheme, if a software company were willing to pay a two percent sales commission, a customer could be credited 1% of the sales price for a copy she gives to friend when they buy, and 0.5% for her friend's friends, and 0.25% for three levels down, and so on - thereby spending no more than 2% of sales on "word-of-mouth" promotions. Netcentives, a web currency innovator, could be added to this equation to allow users to accumulate frequent flyer miles for spreading a software application to colleagues and friends.
This could lead to some interesting consumer behavior. Customers would have an incentive to post software to their favorite download sites or other distribution outlets to maximize the total sales of their copy of the application. Not only would the customers help resell product directly, they would innovate and discover new distribution networks. Perhaps these should be called "self-organizing viral distribution networks." Established companies are unlikely to experiment with them, because of channel conflict with their legacy partners.
Where might this all lead? We are still looking for the emergent intelligence of the hive. An ant colony exhibits a higher order of intelligence than that of its individual members. We don't look at a neuron and think of it as being very smart. In many ways, we are the neurons on the Net, and the network applications that take advantage of that collective intelligence have not been developed yet. The Santa Fe Institute argues that computer viruses are a form of artificial life. Perhaps viral marketing can also find an evolutionary form.
But in the meantime, the Hotmail juggernaut just keeps on growing - quietly, and consistently on its own momentum. Hotmail now has over 30 million subscribers. As a technological dislocation, we believe that the Internet provides an unfair competitive advantage to nimble startup companies. A good idea can spread like wildfire if its business model maps to the medium. Viral Marketing adds fuel to the fire.
UM MINUTO APENAS
Lúcia era uma mulher feliz. Como poucas, acreditava.
Casada com o homem por quem se apaixonara nos verdes anos da adolescência, vivia o sonho da mulher realizada. Um filho lhe viera coroar a felicidade.
Que mais ela poderia desejar?
Acordava pela manhã e saudava o dia cantarolando. Com alegria realizava as tarefas do lar, cuidava do filho, aguardava o marido.
Tudo ía muito bem. Até o dia em que descobriu que o homem que tanto amava, a traía. E não era de agora. O problema vinha tomando corpo de algum tempo.
Magoada, se dirigiu ao marido. Exigiu-lhe e falou-lhe de respeito.
A resposta foi brutal, violenta. O homem encantador tornou-se raivoso, briguento. Chegou a lhe bater.
Foi nesse dia que Lúcia teve a certeza de que seu casamento acabara. Era o cúmulo.
Não poderia prosseguir a viver com alguém que chegara à agressão física.
Então, acordou na manhã de tristeza, depois de uma noite de angústia e tomou uma séria decisão.
Iria se matar. Acabar com a própria vida. Mais do que isto. Ela desejava vingança.
Por isto, tomou o filho de 4 anos pela mão e decidiu que o mataria. Queria que o marido ficasse com drama de consciência.
Seu destino era o Farol da Barra, na cidade de Salvador, na Bahia, onde residia. Ela sabia que era um local onde o mar batia com violência no penhasco.
A rua por onde transitava era movimentada. Muitos carros. Enquanto aguardava para atravessar a rua, a criança lhe escapou das mãos e correu, entre os carros. Ela se desesperou.
Estranho paradoxo. Conduzia a criança pela mão e tencionava jogá-la do penhasco ao mar para que morresse.
Mas, quando a vê correr perigo, esquecida de si mesma, vai-lhe ao encontro, agarra-a, até um pouco raivosa. Puxa-a pela mão.
Neste momento, a criança se abaixa, alheia a tudo que se passava, e recolhe do chão um papel.
Lúcia o arranca das mãos do pequeno e um título, em letras grandes, lhe chama a atenção: Um minuto apenas.
Ela lê: Num minuto apenas, a tormenta acalma, a dor passa, o ausente chega. O dinheiro muda de mão, o amor parte, a vida muda.
Vai andando, puxando a criança e lendo a página. Era uma página mediúnica que vinha assinada por um Espírito.
Ela terminou de ler. Passou o ímpeto. Em um minuto. Parou, olhou ao redor e verificou que tinha chegado ao seu destino. O penhasco estava próximo. Sentou-se e teve uma crise de choro.
O impulso de se matar havia desaparecido. Tornou a ler a mensagem. Ela se recordou de um senhor que era espírita e trabalhava no Banco, no mesmo onde seu marido trabalhava.
Foi para casa. Lembrou que um dia, jantando em casa dele, ele falara algo sobre Espiritismo. Algo que ela e o marido, por terem outra formação religiosa, rechaçaram de imediato.
Ela lhe telefonou, pediu-lhe orientação e ele a encaminhou a um Centro Espírita.
Atendida por companheiro dedicado, que lhe ouviu os gritos da alma aflita, passou a buscar na oração sincera, na leitura nobre, no passe reconfortante, as necessárias forças para superar a crise.
O marido, notando-lhe a mudança, a calma, no transcorrer dos dias, a seguiu em uma das suas saídas do lar. Desconfiado, adentrou ele também à Casa Espírita. Para descobrir uma fonte de consolo e esclarecimento.
Hoje, ambos trabalham na Seara Espírita. Reconstituíram sua vida, refizeram-se. Os anos rolaram. O garoto é um adolescente e mais dois filhos se somaram a ele.
* * *
Mudança de rumo. A vida muda. Em um minuto apenas. Em um minuto apenas Deus providencia o socorro.
Pode ser um coração atento, uma mão amiga ou um pedaço de papel impresso caído na calçada. Papel que o vento não levou para longe.
Um minuto apenas e o amor volta. A esperança renasce. Um minuto apenas e o sol rompe as nuvens, clareando tudo.
Não se desespere. Espere. Um minuto apenas. O socorro chega. O panorama se modifica. A vida refloresce.
Tenha paciência. Não se entregue à desesperança. Aguarde. Enquanto você sofre, Deus providencia o auxílio.
Aguarde. Um minuto apenas. Sessenta segundos. Uma vida.
Um minuto a mais...
* * *
Em um minuto apenas, a Misericórdia Divina se derrama, cheia de bênçãos, nas vielas escuras dos passos humanos. Corrige, saneia, repara, transformando-as em estradas luminosas no rumo da vida maior.
Text in English
JUST ONE MINUTE
Not many women were as happy as Lucia, or so she believed.
She was married to the man she had fallen for when she was still a teenager, and a son was given to them to crown their happiness.
What else could she want?
In the mornings, she woke up singing happy songs. She took care of the house and looked after her son, and at the end of the day, she waited for her husband, full of joy.
Everything was fine, until she found out that the man she loved so much was unfaithful to her. It had been happening for a good while.
She felt hurt, talked to her husband, and told him she expected more respect from him.
The answer was brutal, violent. The sweet man she knew suddenly became aggressive and raging.
That was the day she realized her marriage had come to an end.
She would not live with somebody that could be physically aggressive.
The next the morning, after a night of anguish, she woke up very sad, and made a serious decision.
She would kill herself. She would end her own life. She wanted revenge.
She took her son by the hand and decided she would kill him first. She wanted her husband to have a guilty conscience.
Her destination was the Barra Lighthouse in Salvador, Bahia, where she lived. She knew about a cliff where the sea hit the rocks violently.
The street they walked was very busy. While they were waiting to cross it, the child escaped and ran amongst the cars. She became desperate.
A strange paradox. She was taking the child to be thrown into the sea but when he actually put himself in danger, she forgot about herself and ran after him, getting him by the hand nervously.
At this point, the child bent down, unconscious of all that was going on around him, and picked up a piece of paper from the floor.
Lucia took it from him and the title, in big letters, caught her attention: Just one minute
And then she read: In only one minute, the torment calms down, the pain vanishes, the absentee arrives. Money changes hands, love goes away, life changes.
She walked down the road, pulling the boy by the hand and reading the page. It was a psychographic page dictated by a Spirit.
She finished reading. The impetus was gone. In just one minute. She stopped, looked around and realized she had arrived. The cliff was not far. She sat down and cried.
The impulse to die was gone. She read the message again. She thought about a man that was a spiritist, who worked at the same Bank where her husband worked.
She went home and remembered that evening when they had dinner at this man’s house and he mentioned something about Spiritism. A remark that her and her husband, who followed a different religion, rejected immediately.
She decided to call the man, asking him for advice. He suggested she should join a Spiritist Centre.
Being attended by a dedicated fellow who listened to her afflicted soul, she started searching through the sincere prayer, the noble reading, the comforting laying on of hands, for the necessary strength for that moment of crisis.
Her husband, realizing that something had changed, followed her one night. Even with distrust, he joined her in the Spiritist Centre, and he also found there a source of comfort and clarification.
Today, both work in a Spiritist Centre. They have rebuilt their lives. The years went by, the boy is now a teenager and they have two more sons.
* * *
Change of direction. Life changes, in just one minute.In one minute, God sends us help.
It can be a friendly heart, a helpful hand or a piece of printed-paper, lying on the floor. Paper that the wind hasn’t taken far.
Only one minute and love is back, hope is born again.Only one minute, and the sun comes through the clouds, clearing everything.
Do not torment yourself and wait. Only one minute. Help will come. The scene changes. Life is reborn.
Have patience. Do not give yourself up to despair. Wait. While you suffer, God provides assistance.
Wait. One minute only. Sixty seconds. A lifetime.
One minute more…
YAHOO! AND TNS RELEASE FIRST-EVER
INTERNET HABITS STUDY FOR VIETNAM
The “Net Index” Gives Marketers Insights into Online Media Habits of Consumers in the Vietnam; Helps Advertisers Plan Integrated Campaigns using Online Marketing
Ho Chi Minh, April 2, 2009 - Yahoo! and TNS today announced the results of the first-ever in-depth media habits study to provide marketers and media planners with insights into urban Vietnamese internet user habits. The Net Index will provide a rigorous and strategic ‘big picture’ overview of consumer online activities that includes cross-media usage habits, lifestyles, psychographics and brand preferences. The study also addresses a current knowledge gap in Vietnam on this medium and will help brands unravel the advertising opportunities to reach and engage online target audiences.
Some of the research’s key findings include:
•42% of the population in Vietnam’s four biggest cities – Ho Chi Minh City, Hanoi, Da Nang and Can Tho -- has accessed the internet in the past week.
•Average daily time spent on the internet has nearly doubled from 22 minutes in 2006 to 43 minutes in 2008. On the other hand, daily time spent on watching TV has declined by 21% to 233 minutes in 2008.
•Average personal expenditure on the internet (including subscription fee) is about VND174,000 or about USD10 per month.
•Home internet access is becoming more prevalent than internet café access. 66% has accessed the internet from home in the past three months. In comparison, 53% has accessed the web from internet cafes and WiFi hotspots in the past three months. However, the teens and users from the lower socio-economic classes still continue to spend a significant part of their internet time in the icafes.
•Information and other search-related activities are popular online activities. In the past month, 82% has used search engines and nearly 90% has read news on internet portals and other news sites.
•Instant messaging is more popular than email use. 73% has used instant messengers in the past month compared to 58% for web-based email. More than 95% of internet users use Yahoo! instant messenger and email in Vietnam.
“This study reveals the opportunity for marketers and media planners in the Vietnam to re-examine advertising strategies and utilize the internet as an effective way to reach and engage with target consumers,” said Tri Minh Vu, general director, Yahoo! Vietnam. “The opportunity that now exists is one of the key reasons that Yahoo! has stepped up its direct sales model in the Vietnam, giving brands and advertisers access to reach the millions people in the country that are on Yahoo! every month,” Tri added.
Vietnam is witnessing rapid growth of digital media. With an estimated 18 million internet users, Vietnam will see more users going online to communicate with family and friends, to engage in entertainment, and to obtain information as the internet becomes increasingly accessible around the country. As a result, businesses will need to keep up and understand the new opportunities the internet medium and their online consumers bring.
"Digital media's success in today's advertising landscape is dependent on its accountability to the advertiser, the media agency and its stakeholders. TNS is proud to be partnering with Yahoo! to provide the Advertising and Media industry in Vietnam with the most comprehensive and geographically extensive study on the online Vietnamese, his profile, his online activities, his attitudes and how he consumes digital media in the context of other media", said Trần Thị Thanh Mai, Managing Director TNS Media Vietnam
With a generation of young Vietnamese growing up as digital natives, understanding their media habits is critical to understanding the future. The Net Index study not only provides findings on popular online activities from email, search to instant messaging, but also sheds light on internet usage trends (e.g. from social networking to most visited websites), channels of web access (e.g. from internet cafes to mobile phones) and makes recommendations on how businesses can leverage the research to grow their businesses.
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Attendees at this 2015 PMA Foodservice Conference education session learned about psychographic profiling, Generation Z, and the Hispanic consumer –a part the U.S. population that’s expected to grow by more than 6 million adults by 2020.
FACT SHEET
The Yahoo!–TNS Net Index study is the first in-depth internet media study of Vietnamese internet users.
Despite significant interest in the world’s fastest growing medium, internet media research remains limited in Vietnam and Southeast Asia. Not surprisingly, online ‘insights’ are often grounded on gut or confined to the anecdote. Hence, the premise for this research collaboration.
The Net Index study aims to provide marketers and media professionals a rigorous and strategic ‘big picture’ overview of Filipino internet users – from their online activities, cross-media usage habits, lifestyles, psychographics, to their brand preferences. These insights will not only address a current knowledge gap, but also go a long way in helping brands unravel the opportunities of the internet medium.
SURVEY DETAILS
Methodology Personal door-to-door interviews using two-part structured questionnaires
Area Coverage Ha Noi, Ho Chi Minh, Da Nang and Can Tho
RespondentsMales and Females aged 15+ years who have used internet in the past month
Sample Size1,200
Sampling ApproachMulti-stage Probability Sampling
FieldworkDecember 2008
KEY HIGHLIGHTS
•42% of the population in Vietnam’s four biggest cities – Ho Chi Minh City, Hanoi, Da Nang and
Can Tho – has accessed the internet in the past week.
•Vietnamese internet users are likely to be younger. Nearly 80% of those aged between 15-19 years old has accessed the internet in the past week.
Age SegmentUsed Past Week (%)
15+ years old42
15-19 years79
20-29 years62
30-39 years30
40+ years19
•Average daily time spent on the internet has nearly doubled from 22 minutes in 2006 to 43 minutes in 2008. On the other hand, daily time spent on watching TV has declined by 21% to 233 minutes in 2008.
•Average personal expenditure on the internet (including subscription fee) is about VND174,000 or about USD10 per month.
•Home internet access is becoming more prevalent than internet café access. 66% has accessed the internet from home in the past three months. In comparison, 53% has accessed the web from internet cafes and WiFi hotspots in the past three months. However, the teens and users from the lower socio-economic classes still continue to spend a significant part of their internet time in the icafes.
Place of AccessAccessed in the past 3 months (%)
At home66
At Internet cafes or WiFi hotspots53
At Work24
At School12
•Information and other search-related activities are popular online activities. In the past month, 82% has used search engines and nearly 90% has read news on internet portals and other news sites.
•Instant messaging is more popular than email use. 73% has used instant messengers in the past month compared to 58% for web-based email. More than 95% of internet users use Yahoo! instant messenger and email in Vietnam.
Monthly Online ActivitiesPast Month (%)
Read online news on internet portals or news sites89
Used search engines82
Used instant messengers73
Downloaded or uploaded music files online67
Used email58
Visited a social networking site50
Played games online46
Watched TV program or videos clips online43
Read blogs38
Worked on personal blog26
Purchased products online4
Conducted online banking3
Jenny Schmitt of CloudSpark in Atlanta was the guest speaker at our Nov. 9 educational meeting. She spoke on “The Digital Divide: The Psychographics of Social Media.”
The sponsors for this meeting were the Hill Event Center at the Alabama Theatre and Wesban Financial Consultants.
Photos by J&M Photography
Jenny Schmitt of CloudSpark in Atlanta was the guest speaker at our Nov. 9 educational meeting. She spoke on “The Digital Divide: The Psychographics of Social Media.”
The sponsors for this meeting were the Hill Event Center at the Alabama Theatre and Wesban Financial Consultants.
Photos by J&M Photography
Jenny Schmitt of CloudSpark in Atlanta was the guest speaker at our Nov. 9 educational meeting. She spoke on “The Digital Divide: The Psychographics of Social Media.”
The sponsors for this meeting were the Hill Event Center at the Alabama Theatre and Wesban Financial Consultants.
Photos by J&M Photography
Jenny Schmitt of CloudSpark in Atlanta was the guest speaker at our Nov. 9 educational meeting. She spoke on “The Digital Divide: The Psychographics of Social Media.”
The sponsors for this meeting were the Hill Event Center at the Alabama Theatre and Wesban Financial Consultants.
Photos by J&M Photography
Jenny Schmitt of CloudSpark in Atlanta was the guest speaker at our Nov. 9 educational meeting. She spoke on “The Digital Divide: The Psychographics of Social Media.”
The sponsors for this meeting were the Hill Event Center at the Alabama Theatre and Wesban Financial Consultants.
Photos by J&M Photography
Jenny Schmitt of CloudSpark in Atlanta was the guest speaker at our Nov. 9 educational meeting. She spoke on “The Digital Divide: The Psychographics of Social Media.”
The sponsors for this meeting were the Hill Event Center at the Alabama Theatre and Wesban Financial Consultants.
Photos by J&M Photography
Jenny Schmitt of CloudSpark in Atlanta was the guest speaker at our Nov. 9 educational meeting. She spoke on “The Digital Divide: The Psychographics of Social Media.”
The sponsors for this meeting were the Hill Event Center at the Alabama Theatre and Wesban Financial Consultants.
Photos by J&M Photography
Jenny Schmitt of CloudSpark in Atlanta was the guest speaker at our Nov. 9 educational meeting. She spoke on “The Digital Divide: The Psychographics of Social Media.”
The sponsors for this meeting were the Hill Event Center at the Alabama Theatre and Wesban Financial Consultants.
Photos by J&M Photography
Jenny Schmitt of CloudSpark in Atlanta was the guest speaker at our Nov. 9 educational meeting. She spoke on “The Digital Divide: The Psychographics of Social Media.”
The sponsors for this meeting were the Hill Event Center at the Alabama Theatre and Wesban Financial Consultants.
Photos by J&M Photography
Jenny Schmitt of CloudSpark in Atlanta was the guest speaker at our Nov. 9 educational meeting. She spoke on “The Digital Divide: The Psychographics of Social Media.”
The sponsors for this meeting were the Hill Event Center at the Alabama Theatre and Wesban Financial Consultants.
Photos by J&M Photography
Mary Ellen Gordon, Managing Director of Market Truths Limited talks about her research into what the characteristics of Second Life Residents are, and if people in Second Life are 'normal' From Aldon Huffhines via blogHUD.com
Jenny Schmitt of CloudSpark in Atlanta was the guest speaker at our Nov. 9 educational meeting. She spoke on “The Digital Divide: The Psychographics of Social Media.”
The sponsors for this meeting were the Hill Event Center at the Alabama Theatre and Wesban Financial Consultants.
Photos by J&M Photography
Jenny Schmitt of CloudSpark in Atlanta was the guest speaker at our Nov. 9 educational meeting. She spoke on “The Digital Divide: The Psychographics of Social Media.”
The sponsors for this meeting were the Hill Event Center at the Alabama Theatre and Wesban Financial Consultants.
Photos by J&M Photography
Jenny Schmitt of CloudSpark in Atlanta was the guest speaker at our Nov. 9 educational meeting. She spoke on “The Digital Divide: The Psychographics of Social Media.”
The sponsors for this meeting were the Hill Event Center at the Alabama Theatre and Wesban Financial Consultants.
Photos by J&M Photography
Jenny Schmitt of CloudSpark in Atlanta was the guest speaker at our Nov. 9 educational meeting. She spoke on “The Digital Divide: The Psychographics of Social Media.”
The sponsors for this meeting were the Hill Event Center at the Alabama Theatre and Wesban Financial Consultants.
Photos by J&M Photography
Jenny Schmitt of CloudSpark in Atlanta was the guest speaker at our Nov. 9 educational meeting. She spoke on “The Digital Divide: The Psychographics of Social Media.”
The sponsors for this meeting were the Hill Event Center at the Alabama Theatre and Wesban Financial Consultants.
Photos by J&M Photography
Jenny Schmitt of CloudSpark in Atlanta was the guest speaker at our Nov. 9 educational meeting. She spoke on “The Digital Divide: The Psychographics of Social Media.”
The sponsors for this meeting were the Hill Event Center at the Alabama Theatre and Wesban Financial Consultants.
Photos by J&M Photography
Jenny Schmitt of CloudSpark in Atlanta was the guest speaker at our Nov. 9 educational meeting. She spoke on “The Digital Divide: The Psychographics of Social Media.”
The sponsors for this meeting were the Hill Event Center at the Alabama Theatre and Wesban Financial Consultants.
Photos by J&M Photography
Jenny Schmitt of CloudSpark in Atlanta was the guest speaker at our Nov. 9 educational meeting. She spoke on “The Digital Divide: The Psychographics of Social Media.”
The sponsors for this meeting were the Hill Event Center at the Alabama Theatre and Wesban Financial Consultants.
Photos by J&M Photography
Jenny Schmitt of CloudSpark in Atlanta was the guest speaker at our Nov. 9 educational meeting. She spoke on “The Digital Divide: The Psychographics of Social Media.”
The sponsors for this meeting were the Hill Event Center at the Alabama Theatre and Wesban Financial Consultants.
Photos by J&M Photography
YAHOO! AND NIELSEN RELEASE FIRST-EVER
INTERNET HABITS STUDY FOR THE PHILIPPINES
The “Net Index” Gives Marketers Insights into Online Media Habits of Consumers in the Philippines; Helps Advertisers Plan Integrated Campaigns using Online Marketing
MANILA, March 26, 2009 - Yahoo! and Nielsen today announced the results of the first-ever in-depth media habits study to provide marketers and media planners with insights into urban Filipino internet user habits.
The rigorous and strategic ‘big picture’ overview of consumer online activities includes cross-media usage habits, lifestyles, psychographics, to brand preferences. The Net Index study addresses a current knowledge gap in the Philippines on this media type and will help brands unravel the advertising opportunities to reach and engage target audiences online.
Some of the research’s key findings include:
•28% of Filipinos in National Urban Philippines have accessed the internet in the past month. 5% access the internet everyday.
•Internet use is not restricted just to the big cities like Metro Manila. Other cities are experiencing internet growth. For example, 35% of Filipinos in Cagayan de Oro have accessed the internet in the past month.
•Filipino Internet users are more likely to be opinion leaders and early adopters compared to traditional media consumers. They are likely to be individualistic, trend conscious, willing to pay for quality products and are tech-enthusiasts.
•Internet Cafes are an important internet access point. 71% have accessed the internet from internet cafes in the past 3 months. 47% of all internet time are spent in internet cafes.
•Social networking is a key online activity. 51% claimed to have visited a social networking site in the past month. 1 in 3 Filipino internet users have a blog.
“This study reveals the opportunity for marketers and media planners in the Philippines to re-examine advertising strategies and utilize the internet as an effective way to reach and engage with target consumers,” said Jojo Anonuevo, general manager, Yahoo! Philippines. “The opportunity that now exists is one of the key reasons that Yahoo! has stepped up its direct sales model in the Philippines, giving brands and advertisers access to reach the millions people in the country that are on Yahoo! every month,” Anonuevo added.
The Philippines is witnessing rapid growth of digital media. With an estimated 20 million internet users, the Philippines will see more users going online to communicate with family and friends, to engage in entertainment, and to obtain information as the internet becomes increasingly accessible around the country. As a result, businesses will need to keep up and understand the new opportunities the internet medium and their online consumers bring.
"Digital media's success in today's advertising landscape is dependent on its accountability to the advertiser, the media agency and its stakeholders. Nielsen Media is proud to be partnering with Yahoo! to provide the Philippine Advertising and Media industry with the most comprehensive and geographically extensive study on the online Filipino, his profile, his online activities, his attitudes and how he consumes digital media in the context of other media", said Jay Bautista, Executive Director, Media, The Nielsen Company.
With a generation of young Filipinos growing up as digital natives, understanding their media habits is critical to understanding the future. The Net Index study not only provides findings on popular online activities from email, search to instant messaging, but also sheds light on internet usage trends (e.g. from social networking to most visited websites), channels of web access (e.g. from internet cafes to mobile phones) and makes recommendations on how businesses can leverage the research to grow their businesses.
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Jenny Schmitt of CloudSpark in Atlanta was the guest speaker at our Nov. 9 educational meeting. She spoke on “The Digital Divide: The Psychographics of Social Media.”
The sponsors for this meeting were the Hill Event Center at the Alabama Theatre and Wesban Financial Consultants.
Photos by J&M Photography
Jenny Schmitt of CloudSpark in Atlanta was the guest speaker at our Nov. 9 educational meeting. She spoke on “The Digital Divide: The Psychographics of Social Media.”
The sponsors for this meeting were the Hill Event Center at the Alabama Theatre and Wesban Financial Consultants.
Photos by J&M Photography
Jenny Schmitt of CloudSpark in Atlanta was the guest speaker at our Nov. 9 educational meeting. She spoke on “The Digital Divide: The Psychographics of Social Media.”
The sponsors for this meeting were the Hill Event Center at the Alabama Theatre and Wesban Financial Consultants.
Photos by J&M Photography
Jenny Schmitt of CloudSpark in Atlanta was the guest speaker at our Nov. 9 educational meeting. She spoke on “The Digital Divide: The Psychographics of Social Media.”
The sponsors for this meeting were the Hill Event Center at the Alabama Theatre and Wesban Financial Consultants.
Photos by J&M Photography
Jenny Schmitt of CloudSpark in Atlanta was the guest speaker at our Nov. 9 educational meeting. She spoke on “The Digital Divide: The Psychographics of Social Media.”
The sponsors for this meeting were the Hill Event Center at the Alabama Theatre and Wesban Financial Consultants.
Photos by J&M Photography
Jenny Schmitt of CloudSpark in Atlanta was the guest speaker at our Nov. 9 educational meeting. She spoke on “The Digital Divide: The Psychographics of Social Media.”
The sponsors for this meeting were the Hill Event Center at the Alabama Theatre and Wesban Financial Consultants.
Photos by J&M Photography
Jenny Schmitt of CloudSpark in Atlanta was the guest speaker at our Nov. 9 educational meeting. She spoke on “The Digital Divide: The Psychographics of Social Media.”
The sponsors for this meeting were the Hill Event Center at the Alabama Theatre and Wesban Financial Consultants.
Photos by J&M Photography
Jenny Schmitt of CloudSpark in Atlanta was the guest speaker at our Nov. 9 educational meeting. She spoke on “The Digital Divide: The Psychographics of Social Media.”
The sponsors for this meeting were the Hill Event Center at the Alabama Theatre and Wesban Financial Consultants.
Photos by J&M Photography
Jenny Schmitt of CloudSpark in Atlanta was the guest speaker at our Nov. 9 educational meeting. She spoke on “The Digital Divide: The Psychographics of Social Media.”
The sponsors for this meeting were the Hill Event Center at the Alabama Theatre and Wesban Financial Consultants.
Photos by J&M Photography
Jenny Schmitt of CloudSpark in Atlanta was the guest speaker at our Nov. 9 educational meeting. She spoke on “The Digital Divide: The Psychographics of Social Media.”
The sponsors for this meeting were the Hill Event Center at the Alabama Theatre and Wesban Financial Consultants.
Photos by J&M Photography
Jenny Schmitt of CloudSpark in Atlanta was the guest speaker at our Nov. 9 educational meeting. She spoke on “The Digital Divide: The Psychographics of Social Media.”
The sponsors for this meeting were the Hill Event Center at the Alabama Theatre and Wesban Financial Consultants.
Photos by J&M Photography
The “Net Index” study will provide marketers with a comprehensive insight into the media habits of internet users in urban Indonesia
JAKARTA, 20 MARCH 2009 - Yahoo! and TNS today announced the launch of the first ever in-depth media study that will provide marketers and media professionals a rigorous and strategic ‘big picture’ overview of Indonesia’s urban internet users – from their online activities, cross-media usage habits, lifestyles, psychographics, to their brand preferences. The Net Index study will not only address a current knowledge gap, but also go a long way in helping brands unravel the opportunities of the internet medium.
Some of the research’s key findings include:
•Around one in three of Urban Indonesians accessed the internet in the past month.
•Internet penetration amongst the 15-19 year old segment is fairly high. 64% use the internet in the past month.
•Net usage is not just restricted to the big cities but spreading to the small towns as well.
•Warnets are used most often to access the internet. 83% of online users use Warnets in the past month.
•Nearly six out of ten internet users visit a social networking site monthly.
“Yahoo! is helping to raise awareness for the online advertising opportunity in Indonesia and allow companies to better connect to more customers,” said Pontus Sonnerstedt, senior director and Indonesia country lead, Yahoo! Southeast Asia. “Our study has generated insights for Indonesia businesses to improve their marketing ROI as they integrate web elements to their performance and brand campaigns,” Sonnerstedt added.
Indonesia is witnessing rapid growth of digital media. With an estimated 18 million internet users, Indonesia will see more users going online as the internet becomes increasingly accessible around the country. As a result, businesses will need to keep up and understand the new opportunities the internet medium and their online consumers bring.
“This collaboration with Yahoo! has allowed us to provide the definitive guide to the growing online industry in Indonesia,” said Suresh Subramanian, deputy managing director, TNS Indonesia. “Findings from this study indicate not only the huge growth potential of this medium but also the opportunity it offers for better targeted media opportunities in an increasingly cluttered media environment” added Subramanian.
With a generation of young Indonesians growing up as digital natives, understanding their media habits is critical to understanding the future. The Net Index study not only provides findings on popular online activities from email, search to instant messaging, but also sheds light on internet usage trends (e.g. from social networking to most visited websites), channels of web access (e.g. from Warnets to Mobile Phones) and makes recommendations on how businesses can leverage the research to grow their businesses.
Contact:
Jeremy Seow
Manager, Communications
Yahoo! Southeast Asia
+65 9489 0125
jem@yahoo-inc.com
Jenny Schmitt of CloudSpark in Atlanta was the guest speaker at our Nov. 9 educational meeting. She spoke on “The Digital Divide: The Psychographics of Social Media.”
The sponsors for this meeting were the Hill Event Center at the Alabama Theatre and Wesban Financial Consultants.
Photos by J&M Photography
FACT SHEET
The Yahoo!–TNS Net Index study is the first in-depth internet media study of Vietnamese internet users.
Despite significant interest in the world’s fastest growing medium, internet media research remains limited in Vietnam and Southeast Asia. Not surprisingly, online ‘insights’ are often grounded on gut or confined to the anecdote. Hence, the premise for this research collaboration.
The Net Index study aims to provide marketers and media professionals a rigorous and strategic ‘big picture’ overview of Filipino internet users – from their online activities, cross-media usage habits, lifestyles, psychographics, to their brand preferences. These insights will not only address a current knowledge gap, but also go a long way in helping brands unravel the opportunities of the internet medium.
SURVEY DETAILS
Methodology Personal door-to-door interviews using two-part structured questionnaires
Area Coverage Ha Noi, Ho Chi Minh, Da Nang and Can Tho
RespondentsMales and Females aged 15+ years who have used internet in the past month
Sample Size1,200
Sampling ApproachMulti-stage Probability Sampling
FieldworkDecember 2008
KEY HIGHLIGHTS
•42% of the population in Vietnam’s four biggest cities – Ho Chi Minh City, Hanoi, Da Nang and
Can Tho – has accessed the internet in the past week.
•Vietnamese internet users are likely to be younger. Nearly 80% of those aged between 15-19 years old has accessed the internet in the past week.
Age SegmentUsed Past Week (%)
15+ years old42
15-19 years79
20-29 years62
30-39 years30
40+ years19
•Average daily time spent on the internet has nearly doubled from 22 minutes in 2006 to 43 minutes in 2008. On the other hand, daily time spent on watching TV has declined by 21% to 233 minutes in 2008.
•Average personal expenditure on the internet (including subscription fee) is about VND174,000 or about USD10 per month.
•Home internet access is becoming more prevalent than internet café access. 66% has accessed the internet from home in the past three months. In comparison, 53% has accessed the web from internet cafes and WiFi hotspots in the past three months. However, the teens and users from the lower socio-economic classes still continue to spend a significant part of their internet time in the icafes.
Place of AccessAccessed in the past 3 months (%)
At home66
At Internet cafes or WiFi hotspots53
At Work24
At School12
•Information and other search-related activities are popular online activities. In the past month, 82% has used search engines and nearly 90% has read news on internet portals and other news sites.
•Instant messaging is more popular than email use. 73% has used instant messengers in the past month compared to 58% for web-based email. More than 95% of internet users use Yahoo! instant messenger and email in Vietnam.
Monthly Online ActivitiesPast Month (%)
Read online news on internet portals or news sites89
Used search engines82
Used instant messengers73
Downloaded or uploaded music files online67
Used email58
Visited a social networking site50
Played games online46
Watched TV program or videos clips online43
Read blogs38
Worked on personal blog26
Purchased products online4
Conducted online banking3
Jenny Schmitt of CloudSpark in Atlanta was the guest speaker at our Nov. 9 educational meeting. She spoke on “The Digital Divide: The Psychographics of Social Media.”
The sponsors for this meeting were the Hill Event Center at the Alabama Theatre and Wesban Financial Consultants.
Photos by J&M Photography
Jenny Schmitt of CloudSpark in Atlanta was the guest speaker at our Nov. 9 educational meeting. She spoke on “The Digital Divide: The Psychographics of Social Media.”
The sponsors for this meeting were the Hill Event Center at the Alabama Theatre and Wesban Financial Consultants.
Photos by J&M Photography
YAHOO! AND NIELSEN RELEASE FIRST-EVER
INTERNET HABITS STUDY FOR THE PHILIPPINES
The “Net Index” Gives Marketers Insights into Online Media Habits of Consumers in the Philippines; Helps Advertisers Plan Integrated Campaigns using Online Marketing
MANILA, March 26, 2009 - Yahoo! and Nielsen today announced the results of the first-ever in-depth media habits study to provide marketers and media planners with insights into urban Filipino internet user habits.
The rigorous and strategic ‘big picture’ overview of consumer online activities includes cross-media usage habits, lifestyles, psychographics, to brand preferences. The Net Index study addresses a current knowledge gap in the Philippines on this media type and will help brands unravel the advertising opportunities to reach and engage target audiences online.
Some of the research’s key findings include:
•28% of Filipinos in National Urban Philippines have accessed the internet in the past month. 5% access the internet everyday.
•Internet use is not restricted just to the big cities like Metro Manila. Other cities are experiencing internet growth. For example, 35% of Filipinos in Cagayan de Oro have accessed the internet in the past month.
•Filipino Internet users are more likely to be opinion leaders and early adopters compared to traditional media consumers. They are likely to be individualistic, trend conscious, willing to pay for quality products and are tech-enthusiasts.
•Internet Cafes are an important internet access point. 71% have accessed the internet from internet cafes in the past 3 months. 47% of all internet time are spent in internet cafes.
•Social networking is a key online activity. 51% claimed to have visited a social networking site in the past month. 1 in 3 Filipino internet users have a blog.
“This study reveals the opportunity for marketers and media planners in the Philippines to re-examine advertising strategies and utilize the internet as an effective way to reach and engage with target consumers,” said Jojo Anonuevo, general manager, Yahoo! Philippines. “The opportunity that now exists is one of the key reasons that Yahoo! has stepped up its direct sales model in the Philippines, giving brands and advertisers access to reach the millions people in the country that are on Yahoo! every month,” Anonuevo added.
The Philippines is witnessing rapid growth of digital media. With an estimated 20 million internet users, the Philippines will see more users going online to communicate with family and friends, to engage in entertainment, and to obtain information as the internet becomes increasingly accessible around the country. As a result, businesses will need to keep up and understand the new opportunities the internet medium and their online consumers bring.
"Digital media's success in today's advertising landscape is dependent on its accountability to the advertiser, the media agency and its stakeholders. Nielsen Media is proud to be partnering with Yahoo! to provide the Philippine Advertising and Media industry with the most comprehensive and geographically extensive study on the online Filipino, his profile, his online activities, his attitudes and how he consumes digital media in the context of other media", said Jay Bautista, Executive Director, Media, The Nielsen Company.
With a generation of young Filipinos growing up as digital natives, understanding their media habits is critical to understanding the future. The Net Index study not only provides findings on popular online activities from email, search to instant messaging, but also sheds light on internet usage trends (e.g. from social networking to most visited websites), channels of web access (e.g. from internet cafes to mobile phones) and makes recommendations on how businesses can leverage the research to grow their businesses.
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