Gehry's buildings
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En pleine Grande Rue, au bord de la pharmacie, un personnage demeure, là, adossé à la vitrine.
Disons-le sans détours : cet inconnu est décontracté. Voire même complètement flex' !
Et la lumière... Saisie par mon re...flex ! :-))
Big pharma: suit & white lab coat.
Little pharma: leather jacket & jeans.
That's how you tell them apart. It's a while since I read Ben Goldacre but I think I have that right.
Chinatown, London, 2018.
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The pharma-bro that raised the price of a life-saving drug from $13 to $750 was arrested today in connection with securities fraud linked to his company.
Prints and more available through Society6. / Daily Drawing #2042.
NG Healthcare is one of the leading third party manufacturing company for more details : log on www.nghealthcare.co.in or contact us 9318646423
NG Healthcare is one of the leading third party manufacturing company for more details : log on www.nghealthcare.co.in or contact us 9318646423
Promotion designed by Alexander Tochilovsky, for the exhibition “Pharma”, October 2011.
In the background is an “Depo-Penicillin” ad for Upjohn in Scope Magazine, designed by Lester Beall, 1949
PHARMA:
Graphic design in the pharmaceutical industry from the 1940's to present day
The Herb Lubalin Study Center at The Cooper Union examines the influence and impact of graphic design on the pharmaceutical industry in PHARMA, a new exhibit featuring original and rarely seen works by luminaries including Andy Warhol, Lester Beall, Will Burtin and Herb Lubalin. PHARMA's exploration begins with the avant garde promotionals of the 1940's, when a market need emerged to promote "miracle" drugs, such as Penicillin, to the medical industry. In a compelling and thought provoking way, PHARMA presents the relationship graphic design has had with the pharmaceutical industry ranging from the federal government's increased regulations to new marketing tactics where the everyday consumer, not the doctor, is considered the target audience. While the exhibition provides examples of past and present, the public is encouraged to reflect and question how graphic design is used to market drugs and design has transformed these commodities into objects of desire.
In addition to graphics, the show featured:
-- the evolution of pharmaceutical marketing from early patent medicine promotionals to present-day direct-to-consumer ads;
-- examples of prescription drug packaging;
-- the establishment of the FDA and increased regulations on drug marketing;
-- the advent of agencies specializing in pharmaceutical marketing and the use of common advertising techniques such as jingles and slogans to market drugs; and
-- how the ubiquity of pharmaceutical marketing cultivates the creation of spoofs, serves as source material for artists, and created a new niche of products such as "cosmeceuticals."
Opening reception: Tuesday, November 1, 2011 6-8pm
Exhibition Dates: November 1-December 3, 2011
41 Cooper Gallery