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For this fictional brand of frozen fish products I created a series of stylised illustrations. I’ve later used these in a series of packaging designs and marketing materials. Using illustrations in stead of photography helps to set the brand apart from it’s competitors and supports the concept of a healthy and sustainable product.
Sunglass packaging box designs launched by Sinicline. Know more about our design service at www.sinicline.net/design_service/
Waking up in the morning, meeting a friend or reading a book; moments in everybody’s day that just get that little bit better with a nice cup of coffee on the side. Depending on the moment, the people you’re with or your personal taste call for different blends and intensities of brew. That’s why Moka’s coffee blends have different characters assigned to them. Each with it’s own distinct personality like a good listener, an analytic thinker or even a shoulder to cry on.
Through the use of limited angles, line withs and a rigid grid I created a set of particular illustrations depicting the different characters each with it’s own unique personality. These are used, not only on the packaging, but throughout the different promotional items as well. Not just through the use of these characters but with bold colours as well the different flavours are instantly recognisable and the packaging stands out from the competition on the supermarket shelves. Pairing these bright colours with black ensures a premium yet vibrant appearance for both the packaging and all derived promotional materials.
Simplicity is not only a matter of aesthetic value, it's a moral value too. The absence of unnecessary graphic features as well as using low-impact, non-toxic, sustainably produced or recycled materials, builds a fair relation between these local natural products, humans and nature.
BooM is a creative design & communication agency specialized in packaging design, structural packaging design, graphic packaging design, retail package design, communication and positioning, brand strategy, corporate identity, branding, brand design, consulting, corporate identity.
786 Perfume Designed by Hype Type Studio www.packiii.com/16147/786-perfume-designed-by-hype-type-s...