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One could argue that all pasta basically is the same thing apart from its shape. And even though you could consider this to be true, the different shapes and sizes do serve an actual purpose. Depending on the type of sauce you want to serve with your pasta dish, the shapes of the pasta help to absorb the ingredients.
That is why I created a set of illustrations using a distinct visual style using geometrical shapes and a limited colour pallet highlighting the different pasta shapes. Supported by a vivid background colour to help set the different packaging designs apart however ensures they form a strong series as well. As apposed to competing brands who often use the same colour pallet throughout their range of packaging, the Etrusco brand gets a vibrant look despite a nostalgic feel thanks to the use of illustration and typography. This helps to set it apart from the competition, especially on the supermarket’s shelves.
Photos: Markus Joutsela.
PACK-AGE: interdisciplinary packaging design project
is an innovative packaging design course organized by Aalto University. It is uniting design, business and engineering thinking to project-based learning. More info: blogs.aalto.fi/package
I created a number of cat illustrations based on the (for me) usual set of limitations such ass restricted amount of colours, consistent line thickness and a fixed 15º rotation increment on any angle throughout the illustrations. Within these limitations I carefully looked at the balance between the character and quirkiness of the cats without making them overly cutsie.
In a second fase I applied these illustrations to a set of fictional packaging designs and promotional items to give an idea of the potential scope of the artwork. The selected typeface and the minimal designgrid used for these items was carefully selected and based on the design principals of the illustrations themselves. This ensures a cohesive and robust system that can easily be extended to a large number of different products such as canned or dry cat food, kitty litter toys, … Next to that the hole concept can be adapted to fit different species such as dogs, birds, rabbits, … as well.
Bird on Wire Designed by Rhinocerosred Design www.packiii.com/11376/bird-on-wire-designed-by-rhinoceros...
Inspired by the story of Moby Dick I designed this custom bottle and matching label for the fictitious brand “Whalers” rum. The shape of the bottle was inspired by the curved head of a sperm whale as used in the original illustrations in the book from 1851 by Herman Melville. For the label I decided to stay close to the nautical theme but deliberately steered clear of traditional techniques such as engraving or etching. Using a a modern minimalist approach to the illustration combined with high end finishes such as embossing and gold foil give the final product a contemporary and luxurious feel. Especially when the bottle is presented in it’s custom linen covered gift box.
www.disruptive-innovation.co.uk/packaging-design/
Product packaging has spawned an important multi-faceted design specialism and is arguably just as commercially important as the product it houses.
Packagings of the World is a packaging design archive showcasing the best, most interesting and creative packaging work worldwide. We will try to make the archive as digestible and as possible with less text, like they say, pictures speaks a thousand words!
There’s nothing like enjoying a nice refreshing crisp pint of cider in the English countryside. The labels and basic communication tools I’ve designed for Newton’s Farmhouse Cider, a fictional brand of cider, reflect this idea through the use of a set of illustrations based on wildlife typically found in the British countryside. These minimal illustrations give the labels a contemporary look yet hold on to the traditional values and emotions that ar associated with the product. Next to that, they give the bottles and every deviated communication tool a distinct look helping it to stand out from the competition.
A friend gave me the new CD for his band, Frank's Daughter. Absolutely amazing sound, great achingly beautiful songs.
Am also completely in love with their packaging and couldn't resist snapping as I unwrapped.
Kona Imperial Stout Designed by Atmosphere Design www.packiii.com/2767/kona-imperial-stout-designed-by-atmo...