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I am really fond of "Shelf Appeal", a journal relating to packaging, merchandising and display that appeared either side of World War 2; it's post-war reincarnation saw it as "Sales Appeal". This, the August 1938, issue is fascinating for several reasons; not only are the adverts of interest but it includes the results of the annual British Packaging Awards.
The winner of the major award for packaging, display and advertising was the York based confectionery company of Rowntree's. Various brands and lines are discussed such as the "Black Magic" chocolate selection, introduced in 1933, and these include some names still with use such as Smarties and Aero.
The main designers of their packaging and display, as well as major elements of their advertising and publicity, was the famous agency of J. Walter Thompson Co. Ltd. and the various manufacturers and printers of their cartons and wrappers included John Waddington Ltd., of Leeds, Ben Johnston Ltd. of York and Bolton based Tillotson's Ltd. The actual award presented was a gold plaque mounted on ivory Catalin and covered in Perspex - very modern.
Catalin was a thermosetting polymer very similar to Bakelite and first produced in 1928 when the original patents to Bakelite expired.
Embalagem desenvolvida pelo aluno Artur Balthazar na disciplina de Desenho Industrial, curso técnico em Design/SATC 2010-1
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Packaging developed by student Artur Balthazar in the discipline of Industrial Design, technical course in Design/SATC 2010-1
Photos: Markus Joutsela.
PACK-AGE: interdisciplinary packaging design project
is an innovative packaging design course organized by Aalto University. It is uniting design, business and engineering thinking to project-based learning. More info: blogs.aalto.fi/package
Trouble Brewing Designed by STRANGER & STRANGER www.packiii.com/16513/trouble-brewing-designed-by-strange...
Packagings of the World is a packaging design archive showcasing the best, most interesting and creative packaging work worldwide. We will try to make the archive as digestible and as possible with less text, like they say, pictures speaks a thousand words!
Photos: Adolfo Vera. PACK-AGE: interdisciplinary packaging design project
is an innovative packaging design course organized by Aalto University. It is uniting design, business and engineering thinking to project-based learning. More info: blogs.aalto.fi/package/
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Williamson Teas Designed by Oi Design Studio www.packiii.com/12523/williamson-teas-designed-by-oi-desi...
Photos: Adolfo Vera. PACK-AGE: interdisciplinary packaging design project
is an innovative packaging design course organized by Aalto University. It is uniting design, business and engineering thinking to project-based learning. More info: blogs.aalto.fi/package/
Catalina Fernandez Designed by Anagrama www.packiii.com/3360/catalina-fernandez-designed-by-anagr...
Embalagem desenvolvida pela aluna Júlia Savi na disciplina de Desenho Industrial, curso técnico em Design/SATC 2010-1
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Packaging developed by student Júlia Savi in the discipline of Industrial Design, technical course in Design/SATC 2010-1