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Magnifico! A lovely coloured ad from 1955 very much of its time and using a familiar comic strip format to get the 'story' over - Johnny was SUCH a let down until he turned up with his buttered brazils.
The adver also uses quite a contemporary personality - Edmundo Ros, a Trinidadian-Venezuelan musician, vocalist, arranger and bandleader who made his career in Britain. His Latin American music was highly popular in the day. The sweets, with rather a cheeky take at 'Polo - the mint with the hole' - were made by Navy Sweets, a company that I'm sure was another name for Swizzles Matlow who were also based in New Mills near Stockport and who are still in business making all sorts of fizzy and teeth breaking treats. Founded by the Matlows in London in 1928, they went into a form of partnership to create Swizzles Ltd in 1933 and relocated to Derbyshire in 1940 and ended up staying there.
Moschopolis is the first wine series of the homonym Moscopolis Winery. The brand is based on the premium wine quality matured in barrels, scientific approach of the owners' aged experience and thorough methodology of each production step -from the born of the grape- to the bottling.
Instead of introducing a representational metaphor in the label, we created a wine-self-reference one, a label that carries only wines' internal and essential information. This was achieved by collecting, structuring and organising the most important elements. By introducing a clear typographic system on the label, extroversion has been achieved, which arrives from the decision to include all information available directly to the viewer. The label introduces the wine and the winery, as if the owner is present by himself - without being.
Secondly, methodology was accomplished visually through this system, in a way that verifies the brands' own practice. Thirdly, education, as a way of communicating all the essential elements of this product to the also non familiar to barrel wines audience. Last but not least, considering the marketplace abroad, there is a clear reference to the origin (product of Greece) by including international words routed in greek language, such as Genesis, Aura, Methodology etc.
Part of this orthological approach was to name each label with a number, so as to keep a consistency that is related and actually verified with the nature of the brand’s practices.
All of the above was carefully crafted and printed in two colours with a hot bronze foil working as a stamp of the aged barrel.
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Check the whole project here
Printed by Labelpress
Shooted by M. Tsouloufa & J.Sachpazis
Rod Hunt recently worked with Hornall Anderson Design in Seattle to illustrate the Brain Cruncher game to appear on the back of Quaker Life Cereal packaging. Five different versions of the illustration were created for the Original, Cinnamon, Strawberry, Apple Cinnamon & Maple Brown Sugar flavours.
© Rod Hunt 2012
View Rod Hunt's full portfolio here
Business card for psychologist. It has two parts, inside and outside. Here is the back of the inside part.
A reminder of when for "white washes" boiling was seen as a requirement and necessary - in the days before modern detergents and low temperature washes. Daz had been launched only a few months before this December 1953 advert, manufactured by the Newcastle upon Tyne based Thomas Hedley & Co Ltd. Hedley were one of the UK's main detergent manufacturers in a market dominated by the various Unilever concerns.
Hedley's dated back to 1837 and were one of the various Tyneside companies in the soap and later chemical based detergent industries. In 1930 they had been acquired by the American company of Proctor & Gamble who kept the Hedley name for many years before phasing it out. PG's brands, including Daz, are still amongst the market leaders in the UK. The advert relies heavily on the packet design, bright and eye-catching, to draw the eye in along with the rather old fashioned 'guarantee" that if the company's products, that included Fairy Soap, Tide, Dreft, Oxydol, Mirro and Sylvan, didn't "work" you could obtain double your purchase price back.
Client: M&C Cafe Bar
Brief: produce a colourful illustration for a child's menu
Web Portfolio: www.dejongedesign.com/illustration.p4.html
What a fine trade advert is this - for Robinson's of Bristol, as it includes three tipped in labels - one fof the famous Cadbury's Dairy Milk chocolate (in the famous design by Norbert Dutton, the bones of which survived for many decades), one for the ffliliated Fry's company and their 'Crunchie' and one for Duncan's of Edinburgh and their 'Nutty Crisp'. Duncan's were a famous Scots brand before takeover and closure although a more recent attempt to re-invent the brand did take place. Their strapline was "Duncan's - the Scots word for Chocolate".
Now we take you back in time. A time when everything was possible and there was a solution for every problem. Judy knows: "Space age made it possible!"
For more contrast view it on lovely black.
. model, styling/makeup: Milla Star
. photographer, lighting: George R. Bender
strobist:
. three neon light powered softboxes | left, behind, right
. triggered via cord
Two for the price of one here - The Metal Box Company Ltd., an early 20th century merger of various packet and box producers and printers, showing their expertise in not just the production of packaging but also the work of their in-house design studios. These jam jars were designed by P Pickard Jenkins MSIA, FRSA. The "St Martin" brand was owned by Foster Clark Ltd., who although based in Maidstone, Kent has works elsewhere including Ely in Cambridgeshire. Founded in c1890 the company made early 'convenience" foods such as powders, baking goods and jams. The brand is no longer in existence in the UK - the company were taken over in 1965 by Brooke Bond Oxo. Amazingly the successor company still trades - now based in Malta.
1/160 sec; f/8.0; ISO 100
Canon EF-S 17-85mm f4-5.
6 IS USM
Manual; Evaluative metering
Photoshop Post-Processed
The good old 99 Tea from the Co-op - this packet of loose tea dates from the decimailsation changeover int he UK of 1971 - the price is shown in shillings and pennies as well as new pence. At the time the Co-operative Wholesale Society still had tea blending and packaging plants that for many years were 'Joint" between the English and Scottish CWS.
Rod Hunt recently worked with Hornall Anderson Design in Seattle to illustrate the Brain Cruncher game to appear on the back of Quaker Life Cereal packaging. Five different versions of the illustration were created for the Original, Cinnamon, Strawberry, Apple Cinnamon & Maple Brown Sugar flavours.
© Rod Hunt 2012
View Rod Hunt's full portfolio here
The use of aluminium sheet or slugs to form tubes became popular int he mid-20th century before the widespread adoption of plastic for such pacaking. This advert by Northern Aluminium shows a range of tubes formed from their products by the Venesta Company for a range of well-known brands, some of which are still with us today, Colgate toothpaste being one. A range of shaving creams, seldom seen these days, include those by Yardley, Palmolive, Ingram and Shavallo. It would be wise not to mix them up with other products shown such as Le Page glue or Rawlplug plastic wood!
I've been commissioned to do a custom birthday gift packaging, as a papercraft fish. The deadline was very tight, so I did this in ca. 6-7 hours, incl. drying. I've left a slot open on the top for putting in the presents, concealed from view with the dorsal fins. They loved it.
1/160 sec; f/8.0; ISO 200
Canon EF-S 17-85mm f4-5.6 IS USM
Manual; Evaluative metering
Photoshop Post-Processed