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I aimed to have a high contrast between the background image and the text in order to draw in the viewer’s attention. I used a blue filter using the official Notre Dame blue to darken the image. The image itself consists of an image with the background blurred except for the ND player. I wanted this poster to have a minimal feel which I think I accomplished. I used the rounded rectangle tool to reshape the WatchND logo in order to look more realistic. Background image used with permission from the Notre Dame Men's Lacrosse team.
Quick test shot at the office (Yes, I am an IT techie). Canon EOS 40D w. 16-35L mk I.
HiTech ND 0.9 from Formatt Filters
F/11 - 1 sec - ISO 100