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A tire shop in West Point, Georgia

Michelin House – 81 Fulham Road, Chelsea, LONDON SW3 6RD

 

The House was constructed in the late 1900s – 1910 and was opened for business on the 20th January 1911. Designed by Francois Espinasse (1880 – 1925). He was one of Michelin’s employees. Espinasse was an engineer working for the HQ in Clermont-Ferrand, France. Little is known of him and his work.

The Michelin House has 3 large stained-glass windows depicting the Michelin Man (Bibendum). It is made up of many panels of decorative tiles, some with just flowery designs, others with a bike (1890’s) and cars of the turn of the 20th century. The windows were taken out and removed to Stoke-on-Trent for safe keeping, however these went missing and after much searching, suppliers were found and replicas were made. In 2011 the building marked its centenary and as a result the company renewed its efforts to trace the original stained glass. A amnesty website and hotline was set up but I have no idea if it was fruitful. There are two glass tyre like constructions on the roof plus other decoration, these also disappeared.

Michelin moved from the location in 1985 and it was purchased by Paul Hamlyn (publisher) and Sir Terrence Conran who embarked on major development and restoration turning into offices for Octopus Publishing, a restaurant and oyster bar and a Conran shop all opened in 1985.

Definitely worth a visit and although we visited Friday 7th July, I wasn’t fortunate enough to see the whole building in it glory. The only downside was that is on a busy thoroughfare and it’s not easy to get the whole shot of the building without the steady stream of traffic.

 

'bout time for new treads! I think the rest of the truck is good to go :^)

Michelin House at 81 Fulham Road, Chelsea, London, was constructed as the first permanent UK headquarters and tyre depot for the Michelin Tyre Company Ltd. The building opened for business on 20 January 1911. In 1987 the building was converted to mixed-use, with a store, restaurant, bar and office space.

This most unusual Saguaro cactus was found in the Cave Creek Regional Park, north of Scottsdale, Phoenix Arizona on our hike today. It is known as the Michelin Man.

 

In Explore March 22/23 (#175)

Michelin House was originally built as the Michelin Tyre Company’s UK headquarters, which opened for business in 1911. The building was specially designed by Michelin employee François Espinasse (1880-1925) and was part of the expansion of the Michelin brand across the Channel.

 

The front of the art deco building was originally a tyre-fitting bay for passing motorists; the building also housed a sales area and a touring office, where motorists could plan their journeys.

 

The architecture of Michelin House reflected the unique and innovative advertising style that Michelin used to promote its brand and products. Stained glass windows, ceramics, ironwork... everything was worked out down to the last detail to attract the attention of customers and this triumphant installation marked the beginning of a long international expansion.

 

In 1985, Michelin fully relocated to Stoke, selling Michelin House to publisher Lord Paul Hamlyn and retailer/restaurateur Sir Terence Conran for £8 million. They subsequently extended the building, restoring many of its original features and creating replicas of the windows and cupolas using drawings and photos.

 

In 1987, Michelin House reopened: a combination of office space, retail outlets – and a restaurant and oyster bar called Bibendum, in homage to the Michelin Man. The chef was Simon Hopkinson and the food was top-notch; it very soon established itself as a fashionable and popular city spot.

 

Source: guide.michelin.com/en/article/features/six-things-you-mig...

Michelin Le Mans Cup - Qualifying - GT3.

Team: Blackthorn

Drivers: J. SWIFT / R. KAISER

Car: Aston Martin Vantage GT3 EVO

Michelin House at 81 Fulham Road, Chelsea, London, was constructed as the first permanent UK headquarters and tyre depot for the Michelin Tyre Company Ltd. It opened for business on 20 January 1911. The architect behind Michelin House was François Espinasse (1880-1925), who was employed as an engineer in the construction department at Michelin's headquarters in Clermont-Ferrand.

 

The building offered everything the motorist of the time required. Fitting bays at the front of the building allowed motorist to have their tyres speedily changed by Michelin fitters from the stock of over 30,000 stored in the basement. Tyres were brought up on a lift and rolled to the front of the building along the purposely sloped floor. To the left of the front recipient, a 'Touring Office' provided maps and writing implements for the keen motorist to plan his or her journey.

 

Within a year of opening, work started on an extension to the building to provide additional office space and included a second floor. The extension was built along the Lucan Place side of the building. A further extension was built in 1922, ten years after the first. Located where a garage had stood, it reached three floors.

 

After Michelin moved out in the mid-1980s the building was converted to a restaurant, shop and offices, reopening in 1987. It is listed Grade II.

Ballymena, Co Antrim

 

This nis What happens when the Michelin Man Coughs! :)

Baigneux-les-Juifs (21), France.

 

Video: youtu.be/01DTc9bndtU

detail on my car’s Michelin tyres. His head measures less than 1cm in diameter. Taken with a 28mm Pentax M f/2.8 lens reverse mounted on my canon 7D mark II. ISO 3200.

Michelin's factory in Clermont Ferrand, France

Just love the innovative marketing;)

On my travels around the UK by car for three weeks with my son. June/July 2019 England.

 

Walking around Windsor on a lovely Sunday morning.

 

I forgot to change the date on my camera so it is was still in NZ time.

- Explored -

Thank you so much for all the views, likes and comments.

  

2017 - IMSA Michelin GT Challenge

VIR - Virginia International Raceway

 

Heading back to 'Biscuitville' this weekend on the southern border of Virginia. Absolutely gorgeous country down there and this year, I will indulge in their legendary biscuits n' gravy :D

 

Reviewing what I did last year to see what I want to improve upon and what not to do this time around. I lucked-out getting there for morning warm-up and got some really nice light. This time, I will start the morning in Oak Tree as I did for the PWC race in the spring.

Michelin House at 81 Fulham Road, Chelsea, London, was constructed as the first permanent UK headquarters and tyre depot for the Michelin Tyre Company Ltd. The building opened for business on 20 January 1911. In 1987 the building was converted to mixed-use, with a store, restaurant, bar and office space.

 

Brief history

 

Window overlooking Lucan Place

Designed by one of Michelin's employees, François Espinasse, the building has three large stained-glass windows based on Michelin advertisements of the time, all featuring the Michelin Man "Bibendum". Around the front of the original building at street level there is a number of decorative tiles showing famous racing cars of the time that used Michelin tyres. More tiles can be found inside the front of the building, which was originally a tyre-fitting bay for passing motorists. People walking into the reception area of the building are still greeted by a mosaic on the floor showing Bibendum holding aloft a glass of nuts, bolts and other hazards, proclaiming "Nunc Est Bibendum" (Latin for "Now is the time to drink"). The reception area also features more decorative tiles around its walls. Two glass cupolas, which look like piles of tyres, frame either side of the front of the building. The Michelin company's close association with road maps and tourism is represented by a number of etchings of the streets of Paris on some of the first-floor windows.

 

Michelin moved out of the building in 1985, when it was purchased by publisher Paul Hamlyn and the restaurateur/retailer Sir Terence Conran, who shared a love for the building. They embarked on a major redevelopment that included the restoration of some the original features. The new development also featured offices for Hamlyn's company Octopus Publishing, as well as Conran's Bibendum Restaurant & Oyster Bar, and a Conran Shop. All three businesses opened in August 1987.

 

en.wikipedia.org/wiki/Michelin_House

Michelin House

 

A historic building at 81 Fulham Road, Chelsea, London SW3.

 

Opened for business in 1911 as the Michelin Tyre Company Ltd UK headquarters.

 

Grade II Listed and currently in use as a restaurant and office space.

 

11.5.24.

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Michelin House at 81 Fulham Road, Chelsea, London, was constructed as the first permanent UK headquarters and tyre depot for the Michelin Tyre Company Ltd. The building opened for business on 20 January 1911. In 1987 the building was converted to mixed-use, with a store, restaurant, bar and office space.

 

Brief history

 

Designed by one of Michelin's employees, François Espinasse, the building has three large stained-glass windows based on Michelin advertisements of the time, all featuring the Michelin Man "Bibendum". Around the front of the original building at street level there is a number of decorative tiles showing famous racing cars of the time that used Michelin tyres. More tiles can be found inside the front of the building, which was originally a tyre-fitting bay for passing motorists. People walking into the reception area of the building are still greeted by a mosaic on the floor showing Bibendum holding aloft a glass of nuts, bolts and other hazards, proclaiming "Nunc Est Bibendum" (Latin for "Now is the time to drink"). The reception area also features more decorative tiles around its walls. Two glass cupolas, which look like piles of tyres, frame either side of the front of the building. The Michelin company's close association with road maps and tourism is represented by a number of etchings of the streets of Paris on some of the first-floor windows.

 

Michelin moved out of the building in 1985, when it was purchased by publisher Paul Hamlyn and the restaurateur/retailer Sir Terence Conran, who shared a love for the building. They embarked on a major redevelopment that included the restoration of some the original features. The new development also featured offices for Hamlyn's company Octopus Publishing, as well as Conran's Bibendum Restaurant & Oyster Bar, and a Conran Shop. All three businesses opened in August 1987.

 

en.wikipedia.org/wiki/Michelin_House

Bibendum was also at the expositionPanama Tyre Expo)

  

Bibendum, commonly referred to as the Michelin Man, is the symbol of the Michelin tire company. Introduced at the Lyon Exhibition of 1894 where the Michelin brothers had a stand, Bibendum is one of the world's oldest trademarks. The slogan Nunc est bibendum (Now is the time to drink) is taken from Horace's Odes (book I, ode xxxvii, line 1). He is also referred to as Bib or Bibelobis.

While attending the Universal and Colonial Exposition in Lyon in 1894, Edouard and André Michelin noticed a stack of tires that suggested to Edouard the figure of a man without arms. Four years later, André met French cartoonist Marius Rossillon, popularly known as O'Galop, who showed him a rejected image he had created for a Munich brewery—a large, regal figure holding a huge glass of beer and quoting Horace's phrase "Nunc est bibendum". André immediately suggested replacing the man with a figure made from tires. Thus O'Galop transformed the earlier image into Michelin's symbol. Today, Bibendum is one of the world's most recognised trademarks, representing Michelin in over 150 countries.

The 1898 poster showed him offering the toast Nunc est bibendum to his scrawny competitors with a glass full of road hazards, with the title and the tag C'est à dire: À votre santé. Le pneu Michelin boit l'obstacle ("That is to say, to your health. The Michelin tire drinks up obstacles"). The implication is that Michelin tires will easily take on road hazards. The company used this basic poster format for fifteen years, adding its latest products to the table in front of the figure. It is unclear when the word "Bibendum" came to be the name of the character himself. At the latest, it was in 1908, when Michelin commissioned Curnonsky to write a newspaper column signed "Bibendum".

From 1912, tires took on a black appearance because carbon was added as a preservative and strengthener to the base rubber material. Before then, they were a gray-white or light, translucent beige colour. Bibendum's appearance also changed. Though briefly featured in several print ads, Michelin quickly changed back his appearance, citing printing and aesthetic issues for the change, and not racial concerns as commonly believed.

While attending the Universal and Colonial Exposition in Lyon in 1894, Edouard and André Michelin noticed a stack of tires that suggested to Edouard the figure of a man without arms. Four years later, André met French cartoonist Marius Rossillon, popularly known as O'Galop, who showed him a rejected image he had created for a Munich brewery—a large, regal figure holding a huge glass of beer and quoting Horace's phrase "Nunc est bibendum". André immediately suggested replacing the man with a figure made from tires. Thus O'Galop transformed the earlier image into Michelin's symbol. Today, Bibendum is one of the world's most recognised trademarks, representing Michelin in over 150 countries.

The 1898 poster showed him offering the toast Nunc est bibendum to his scrawny competitors with a glass full of road hazards, with the title and the tag C'est à dire: À votre santé. Le pneu Michelin boit l'obstacle ("That is to say, to your health. The Michelin tire drinks up obstacles"). The implication is that Michelin tires will easily take on road hazards. The company used this basic poster format for fifteen years, adding its latest products to the table in front of the figure. It is unclear when the word "Bibendum" came to be the name of the character himself. At the latest, it was in 1908, when Michelin commissioned Curnonsky to write a newspaper column signed "Bibendum".

From 1912, tires took on a black appearance because carbon was added as a preservative and strengthener to the base rubber material. Before then, they were a gray-white or light, translucent beige colour. Bibendum's appearance also changed. Though briefly featured in several print ads, Michelin quickly changed back his appearance, citing printing and aesthetic issues for the change, and not racial concerns as commonly believed.

  

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TARTAS Auto-Rétrofollies 2019

L'Aventure Michelin est un musée français consacré au groupe Michelin situé à Clermont-Ferrand. Inauguré le 23 janvier 2009, il raconte sur 2 000 m² l'histoire, le patrimoine et les produits industriels du groupe.

Michelin House at 81 Fulham Road, Chelsea, London, was constructed as the first permanent UK headquarters and tyre depot for the Michelin Tyre Company Ltd. The building opened for business on 20 January 1911. In 1987 the building was converted to mixed-use, with a store, restaurant, bar and office space.

L'Aventure Michelin est un musée français consacré au groupe Michelin situé à Clermont-Ferrand. Inauguré le 23 janvier 2009, il raconte sur 2 000 m² l'histoire, le patrimoine et les produits industriels du groupe.

Michelin Motorcycle Tyres

Michelin House was originally built as the Michelin Tyre Company’s UK headquarters, which opened for business in 1911. The building was specially designed by Michelin employee François Espinasse (1880-1925) and was part of the expansion of the Michelin brand across the Channel.

 

The front of the art deco building was originally a tyre-fitting bay for passing motorists; the building also housed a sales area and a touring office, where motorists could plan their journeys.

 

The architecture of Michelin House reflected the unique and innovative advertising style that Michelin used to promote its brand and products. Stained glass windows, ceramics, ironwork... everything was worked out down to the last detail to attract the attention of customers and this triumphant installation marked the beginning of a long international expansion.

 

In 1985, Michelin fully relocated to Stoke, selling Michelin House to publisher Lord Paul Hamlyn and retailer/restaurateur Sir Terence Conran for £8 million. They subsequently extended the building, restoring many of its original features and creating replicas of the windows and cupolas using drawings and photos.

 

In 1987, Michelin House reopened: a combination of office space, retail outlets – and a restaurant and oyster bar called Bibendum, in homage to the Michelin Man. The chef was Simon Hopkinson and the food was top-notch; it very soon established itself as a fashionable and popular city spot.

 

Source: guide.michelin.com/en/article/features/six-things-you-mig...

L'Aventure Michelin est un musée français consacré au groupe Michelin situé à Clermont-Ferrand. Inauguré le 23 janvier 2009, il raconte sur 2 000 m² l'histoire, le patrimoine et les produits industriels du groupe.

Boutique de réparation de pneus (michelin) dans les rues de Dakar

Eleven Madison Park - Chef Daniel Humm - Medium Format Film for The New York Times

 

After having offered a fully vegetarian tasting menu at his Michelin rated Eleven Madison Park, chef/owner Daniel Humm returns meat to his menu including his special honey lavender lacquered duck.

 

NYT article here:

www.nytimes.com/2025/08/13/dining/eleven-madison-park-mea...

A vintage Michelin tyres metal sign. A stunner...

  

I wonder why one half is so marked, compared to the left hand side? I love that vivid blue! It must have looked fantastic "back in the day".

 

I wonder what the £5 reward was for - it must have been a small fortune back then.

 

Part of my Flickr albums:-

 

Signs That I Like

 

Lettering of Some Kind

 

Abandoned, Decayed or Rotting

 

Blue

 

and

 

Yellow

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