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This OBEY Giant pasteup is included in the MĂTUG Collective (Monsters of the Unda-Ground) mural at Keap Street and Hope Street in Williamsburg.
OBEY Giant is a street art campaign by artist and guerrilla marketer Shepard Fairey. The campaign originated with the André the Giant Has a Posse sticker that Fairey created in 1986 in Charleston, South Carolina. Distributed by the skater community, the stickers began showing up everywhere. In 1989, while a student at RISD (Rhode Island School of Design), Fairey released his manifesto and the Obey Giant campaign was born. The campaign, an "experiment in phenomenology" pushed primarily through stickers and prints, has a mission to attempts to stimulate curiosity and bring people to question both the campaign and their relationship with their surroundings. Because people are not used to seeing advertisements or propaganda for which the motive is not obvious, frequent and novel encounters with Obey propaganda provoke thought and possible frustration, nevertheless revitalizing the viewer's perception and attention to detail. Over time the artwork has been reused in a number of ways, most famously in with his "Hope" campaign poster for Barack Obama in the 2008 United States Presidential election.
Nouveau Red and Nouveau Black, designed and released in 2006, is included in the MĂTUG Collective (Monsters of the Unda-Ground) mural at Keap Street and Hope Street in Williamsburg. The original print was an expansion of Austrian artist Kolomon Moser's work done for the cover of Ver Sacrum in 1899. Ver Sacrum was an Austrian magazine of the Jugendstil period, serving as a mouthpiece of the Vienna Secession.
OBEY Giant is a street art campaign by artist and guerrilla marketer Shepard Fairey. The campaign originated with the André the Giant Has a Posse sticker that Fairey created in 1986 in Charleston, South Carolina. Distributed by the skater community, the stickers began showing up everywhere. In 1989, while a student at RISD (Rhode Island School of Design), Fairey released his manifesto and the Obey Giant campaign was born. The campaign, an "experiment in phenomenology" pushed primarily through stickers and prints, has a mission to attempts to stimulate curiosity and bring people to question both the campaign and their relationship with their surroundings. Because people are not used to seeing advertisements or propaganda for which the motive is not obvious, frequent and novel encounters with Obey propaganda provoke thought and possible frustration, nevertheless revitalizing the viewer's perception and attention to detail. Over time the artwork has been reused in a number of ways, most famously in with his "Hope" campaign poster for Barack Obama in the 2008 United States Presidential election.
On a bus stop.
No 47. Make art not war. By Bob and Roberta Smith, 1997.
From Tate.
Part of Art Everywhere