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Philadelphia, PA : FEB 12, 2012: Player at the Nike Football Combine at the Philadelphia Eagles training facility in Philadelphia, PA.
Philadelphia, PA : FEB 12, 2012: Player at the Nike Football Combine at the Philadelphia Eagles training facility in Philadelphia, PA.
Philadelphia, PA : FEB 12, 2012: Player at the Nike Football Combine at the Philadelphia Eagles training facility in Philadelphia, PA.
Philadelphia, PA : FEB 12, 2012: Player at the Nike Football Combine at the Philadelphia Eagles training facility in Philadelphia, PA.
Philadelphia, PA : FEB 12, 2012: Player at the Nike Football Combine at the Philadelphia Eagles training facility in Philadelphia, PA.
Nike has launched a campaign for the new year, suggesting that we all step up and 'Make It Count'. The campaign stars a number of the UK's top athletes making personal pledges for 2012. It then encourages everyone else to join in on Twitter, by announcing their own goals via the hashtag #makeitcount.
Created by Wieden + Kennedy London and AKQA, the campaign includes a series of posters shot by photographer Adam Hinton, which show the athletes at the most intense (and at times painful-looking) moments during training. Each athlete's pledge is then written on top of the image. These vary from the straightforward – "Don't dream of winning. Train for it." from Mo Farah – to the stark: Paula Radclliffe's poster simply states that "nearly isn't enough".
Philadelphia, PA : FEB 12, 2012: Player at the Nike Football Combine at the Philadelphia Eagles training facility in Philadelphia, PA.
Philadelphia, PA : FEB 12, 2012: Player at the Nike Football Combine at the Philadelphia Eagles training facility in Philadelphia, PA.
Philadelphia, PA : FEB 12, 2012: Player at the Nike Football Combine at the Philadelphia Eagles training facility in Philadelphia, PA.