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On King of Queens, Doug Heffernan works at IPS (International Parcel Service), a fictionalized shipping company that is an obvious parody of UPS. Note the color of Doug's truck and uniform are similar to the iconic, drab brown utilized by UPS in it branding efforts. The IPS logo consists of a shield that highlights its call letters. UPS also features a shield in its logo design. In an episode of King of Queens, Doug attempted to get a job at FedEx, noting that it was IPS's main competitor. In reality, FedEx is also a top competitor of UPS. Essentially, IPS serves as a stand-in for UPS in the King of Queens world where UPS does not exist.
Throughout its run on CBS, King of Queens consistently featured very noticeable product placements. Some of these integrations which were paid for by sponsors, others (such as street shots of Duane Reade stores) were used to establish that the show is set in New York City. In list of 2006's most product placement-heavy programs, King of Queens was the only scripted show to make the top ten, which completely consisted of reality shows. The sitcom, ranked 8 with a total of 1,742 product occurrences during the season. Source
King of Queens is currently in syndication and available on DVD so I'm sure many of those brand integration deals are paying off well for sponsors.
On King of Queens, Doug Heffernan works at IPS (International Parcel Service), a fictionalized shipping company that is an obvious parody of UPS. Note the color of Doug's truck and uniform are similar to the iconic, drab brown utilized by UPS in it branding efforts. The IPS logo consists of a shield that highlights its call letters. UPS also features a shield in its logo design. In an episode of King of Queens, Doug attempted to get a job at FedEx, noting that it was IPS's main competitor. In reality, FedEx is also a top competitor of UPS. Essentially, IPS serves as a stand-in for UPS in the King of Queens world where UPS does not exist.
Throughout its run on CBS, King of Queens consistently featured very noticeable product placements. Some of these integrations which were paid for by sponsors, others (such as street shots of Duane Reade stores) were used to establish that the show is set in New York City. In list of 2006's most product placement-heavy programs, King of Queens was the only scripted show to make the top ten, which completely consisted of reality shows. The sitcom, ranked 8 with a total of 1,742 product occurrences during the season. Source
King of Queens is currently in syndication and available on DVD so I'm sure many of those brand integration deals are paying off well for sponsors.
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Tala de árboles en Nicaragua. La deforestación es inherente a la economía predadora, tanto para explotar la madera, el suelo o el subsuelo.
#TEDxSIMSREE speaker IPS #QuaiserKhalid in conversation with #Qudsiavirani #Mohammadvirani and Priyanka Kadvekar.
Find his video at: TO BE UPLOADED SOON
Quaiser Khalid, Commissioner of Police Railways Mumbai is an officer of the Indian Police Service. He is a 1997 batch IPS officer having wide experience in law and order management, crime control, anti-insurgency operations, mega city policing, traffic management, Human Resource Management, etc He has been trained in India and abroad especially at Charles Stuart University, Australia and University College of London. He is a noted Public Speaker and has taken many sessions on Motivation, Career Counselling, Security, Police Work, Etc. He is also a poet of Urdu and Hindi languages. He has written two anthologies of Urdu poetry, consisting of ghazals and nazms, and is the recipient of the Maharashtra State Urdu Sahitya Academy Award.
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