Guest Lecture at Great Lakes Institute of Management, Chennai

Guest Lecture at Great Lakes Institute of Management, Chennai

The big question is, how important is traditional media these days?

Guest Lecture at Great Lakes Institute of Management, Chennai

Guest Lecture at Great Lakes Institute of Management, Chennai

Guest Lecture at Great Lakes Institute of Management, Chennai

One thing is sure, modern PR needs to become a little more technical - understanding keywords, the value of online content and some idea of understanding website stats (analytics).

I worked as a journalist for a number of years and then started my business which helps journalists and PR people communicate with each other. The team is now over 30 people and over 2,500 companies use our services.

We have: the FeaturesExec Media Database, Response Source Journalist Enquiries System, the Response Source and SourceWire Press Release Wires and the Freelance Journalist Directory. Spin-offs include the SourceThatJob media jobsite and The Media Bookshop.

Specialist blogs, the influential ones (the ones that are well written, prolific and generate lots of comments) are important.

Guest Lecture at Great Lakes Institute of Management, Chennai

Guest Lecture at Great Lakes Institute of Management, Chennai

Guest Lecture is a way of enriching our #students with the latest updates of the #Industries and Technicalities. The Students are bestowed with knowledge about Industry needs, latest technical updates, Avenues for Higher studies. Ms. Archana Datta, Former Director General DD News and Senior India information Services officer interacted with #ShardaUniversity - Department of #MassCommunication students. Ms. Archana Data gave the insight on mass media values and the future of education.

Prof. Carlos Moneta (Argentina) giving a speech and providing an interactive class for students of Sharda Business School, Sharda University, India. He is in India under the programme of visitors acadamicos of the Indian Council for cultural relations (Iccr).