Specialist blogs, the influential ones (the ones that are well written, prolific and generate lots of comments) are important.

Guest Lecture at Great Lakes Institute of Management, Chennai

Guest Lecture at Great Lakes Institute of Management, Chennai

Guest Lecture is a way of enriching our #students with the latest updates of the #Industries and Technicalities. The Students are bestowed with knowledge about Industry needs, latest technical updates, Avenues for Higher studies. Ms. Archana Datta, Former Director General DD News and Senior India information Services officer interacted with #ShardaUniversity - Department of #MassCommunication students. Ms. Archana Data gave the insight on mass media values and the future of education.

Prof. Carlos Moneta (Argentina) giving a speech and providing an interactive class for students of Sharda Business School, Sharda University, India. He is in India under the programme of visitors acadamicos of the Indian Council for cultural relations (Iccr).

Guest Lecture at Great Lakes Institute of Management, Chennai

Guest Lecture at Great Lakes Institute of Management, Chennai

I think this (search engines in general) is a more important channel to customers and stakeholders.

One option is to build your own community online.

Guest Lecture at Great Lakes Institute of Management, Chennai