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The Canadian contingent from 36 Canadian Brigade Group during Exercise MAROON RAIDER 2025, in Richmond, Virginia, The United States on February 22nd, 2025.
Picture by Master Corporal Daniel Chiasson
From the 40 words, individuals/small teams chose 3, which they crafted into a pitch for a product idea.
"Instant Caffeine Underwear" was the best product idea, hands down.
The exercise produced results because: It was low pressure, there were no constraints, it was collaborative, and people were having fun.