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Since the pop-up automatically shows up when you land on a website, they are great at grabbing the attention of users. Typically, in order for a pop-up to disappear, you have to exit out or click off of it. In order to make this decision, the user has to decide if they are interested in what the pop-up is offering. What does this mean? They will more than likely take a few seconds to read the pop-up. There’s the attention grab!