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This is the product of Ben Gallagher, Kim Martin and my own thinking in regards to community engagement from Google Teachers Academy.
The Design of Business: Why Design Thinking is the Next Competitive Advantage
Author: Roger Martin
Publication Date: October 26, 2009
Description: Most companies today have innovation envy. Many make genuine efforts to be innovative-they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? In The Design of Business, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo. To innovate and win, companies need design thinking.
Author Bio: Roger Martin has served as dean of the Rotman School of Management since September 1, 1998. Previously, he spent 13 years as a Director of Monitor Company, a global strategy consulting firm based in Cambridge, Massachusetts, where he served as co-head of the firm for two years. His research work is in Integrative Thinking, Business Design, Corporate Social Responsibility and Country Competitiveness. His work can be found on BusinessWeek.com, the Washington Post's On Leadership blog, and the Financial Times' Judgment Call column. He has also written nine Harvard Business Review articles and published three books.
Author Website: rogerlmartin.com/
Other works by Roger:
Opposable Mind
The Responsibility Virus
The Future of the MBA
Harvard Business Review Articles
Contact: publicity@hbr.org