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Dr. Weiskind's Day is a fictional event inspired by other annual celebrations such as Mother's Day and Father's Day, used for marketing purposes.
To mark this holiday, people typically exchange a Geneshare Ltd Genetic PendantTM as well as gifts that encourage genetic testing and sharing biometric data.
Royal College of Art 2012 Degree Show, Design Interactions
Dunne & Raby, Alexandra Daisy Ginsberg / Sascha Pohflepp, Zoe Papadopoulou / Cathrine Kramer. Graphic design: Weisskeller
The final product would obviously be more refined, but this tupperware box was fine for our experience prototype. For more info, see www.myfreshstart.org.