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Can the integration of behavioural science in a project help you to meet precise objectives? This week, I would like to provide an answer to that question using a case study.
eBay has numerous tools to help users but had a problem to make them visible, relevant and understandable.
eBay has 4 well-defined objectives for the help centre of the site in mind. But those 4 objectives had never been met.
More info on www.simplifyinginterfaces.com
the background is from internet and the water drop and the text is add by photoshop, Love this text effect!
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Estampa da nova coleção de T-shirts do Atelier Cadê Tereza? assinadas por Michelle Cunha.
Eyetracking material allows you to see what users have looked at, but not necessarily what they have seen.
This week, we will answer the following question: “How does the brain choose to guide the eye from one place to the other?”
Yes, you read it correctly. Because it is the brain that guides the eye so it can find the information the brain needs to solve a task.
More info on www.simplifyinginterfaces.com