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the "need to improve our sales" challenge.
Challenge
How do we turn copper into Pound notes? Yorkshire Copper Tube is a leading manufacturer of copper tube for the UK and worldwide. However, in a market with little brand recognition or loyalty, and competing cheaper plastic alternatives, the client was finding it difficult to grow sales.
Discuss
It became evident that YCT needed a promotional strategy that engaged directly with plumbers and specifiers. It needed to be fun, reflect the high quality of YCT’s products, but also be practical. Brainstorming produced a strategy that combined the right ‘mix’ of promotional tools.
Solution
Our ‘Scratch and Win’ and ‘Text-to-Win’ campaigns hit the nail on the head. Quick to enter and with a chance to win prizes that plumbers might actually want: cash, tools, fleeces, cheeky T-shirts and even a fully kitted-out van! The campaigns were promoted in-store at over 600 plumbers merchants supported by POS material, web and PR.
Result
ICG has just completed its fourth campaign for YCT which have increased sales even during periods of poor performance in the industry. Around 50,000 entries have been received creating significant media coverage and an extensive database of purchasers for focused direct-to-customer communications.
the "engage our target audience" challenge.
Challenge
More than 90% of 16 – 18 year-old football league apprentices don’t get signed up by professional clubs - so what do they do when they are out of the game? Encouraging youngsters to pursue an education during their apprenticeship is the challenge for the League Football Education (LFE). However, with a passion for the game and eyes firmly fixed on football glory, how can the two be combined?
Discuss
We went back to basics with LFE - What? When? Why? Our team reviewed existing materials provided to apprentices and found them to be hefty tomes that would put anyone off! Digging deeper, we also learned that apprentices often received too much information at once, making them feel overwhelmed and uninspired.
Solution
The solution was to create exciting ‘educational opportunities’ not legal documents! Emotive imagery and photography, quirky illustrations and punchier copy were used to give pace. ICG also devised a communication strategy to divide the information into ‘bite sized’ chunks spread over the two-year apprenticeship in a variety of formats. This Information was picked up, read and easily understood.
Result
Youngsters now engage more fully in the ‘perceived’ less exciting aspect of their apprenticeships.
Visit League Football Education's website: www.lfe.org.uk
Thematic Multicolored Mehndi Open-air Event
Follow us on Instagram @a2zevents and @DclassyClicks
Call us for details and bookings
0321-4268177
0324-4921459
0332-4219910
0303-4219910
#a2zeventssolutions #decorators #stagesdesigners #entrancedecor #mehndistage #weddingplanners #decorideas #weddingplanning #shendi #eventplanners #eventorganizers #eventdesigners #eventcoordinators #creativedesigners #indoorsetup #grandevents #decorexperts #mehndidecor #weddingsetup #vipevents #outdoordecor #weddingorganizers #caterers #photographers #videographers #interiordesigners #decor #catering #eventsmanagement
Thematic Multicolored Mehndi Open-air Event
Follow us on Instagram @a2zevents and @DclassyClicks
Call us for details and bookings
0321-4268177
0324-4921459
0332-4219910
0303-4219910
#a2zeventssolutions #decorators #stagesdesigners #entrancedecor #mehndistage #weddingplanners #decorideas #weddingplanning #shendi #eventplanners #eventorganizers #eventdesigners #eventcoordinators #creativedesigners #indoorsetup #grandevents #decorexperts #mehndidecor #weddingsetup #vipevents #outdoordecor #weddingorganizers #caterers #photographers #videographers #interiordesigners #decor #catering #eventsmanagement
Much Awaited Walima Event At J5 Resort.
.
.
@a2zevents.
Call us for details and bookings
0321-4268177
0324-4921459
0333-4645869
0332-4219910
0303-4219910
#a2zeventssolutions #decorators #stagesdesigners #entrancedecor #walimastage #decorexperts #weddingplanners #decorideas #weddingplanning #eventplanners #eventorganizers #eventdesigners #eventcoordinators #creativedesigners #outdoorsetup #walimadecor #walimasetup #openairdecor #weddingorganizers #photographers #videographers #interiordesigners #decor #catering #eventsmanagement #lahore
Much Awaited Walima Event At J5 Resort.
.
.
@a2zevents.
Call us for details and bookings
0321-4268177
0324-4921459
0333-4645869
0332-4219910
0303-4219910
#a2zeventssolutions #decorators #stagesdesigners #entrancedecor #walimastage #decorexperts #weddingplanners #decorideas #weddingplanning #eventplanners #eventorganizers #eventdesigners #eventcoordinators #creativedesigners #outdoorsetup #walimadecor #walimasetup #openairdecor #weddingorganizers #photographers #videographers #interiordesigners #decor #catering #eventsmanagement #lahore
* I make them as embellishments, as brooches and as magnets.
* Ik maak deze als decoratie, als broches en als magneetjes.
* I made another Easter wreath, for a very sweet lady.
The wreath is made with a combination of dried natural materials, plastic eggs, paper and fabric flowers and easter chickies.
* Ik heb nog een Paaskrans gemaakt, voor een hele lieve dame.
De krans is gemaakt met een combinatie van gedroogde natuurlijke materialen, plastic eitjes, papieren en stoffen bloemetjes en Paaskuikentjes.
Thematic Multicolored Mehndi Open-air Event
Follow us on Instagram @a2zevents and @DclassyClicks
Call us for details and bookings
0321-4268177
0324-4921459
0332-4219910
0303-4219910
#a2zeventssolutions #decorators #stagesdesigners #entrancedecor #mehndistage #weddingplanners #decorideas #weddingplanning #shendi #eventplanners #eventorganizers #eventdesigners #eventcoordinators #creativedesigners #indoorsetup #grandevents #decorexperts #mehndidecor #weddingsetup #vipevents #outdoordecor #weddingorganizers #caterers #photographers #videographers #interiordesigners #decor #catering #eventsmanagement
There is no point having a great online presence if nobody knows it is there.
ICG’s new media team work with a team of specialist Search Engine Optimisation (SEO) experts to help clients ensure highly competitive search engine rankings, which in-turn result in relevant visitors and significant return. We will devise a bespoke strategy based on natural search engine optimization or Paid Search, or a mix of both, based on your exact requirements and budget.
It’s not just about rankings, or visitor numbers, but goals achieved. All activity is focused and measured, with clients receiving full monthly reporting and statistics, from which we can identify potential improvement areas and maximize online activity.
For more information, visit www.icgonline.co.uk
Safari Theme Birthday Party Outdoor Event...
Follow us on Instagram @a2zevents and @DclassyClicks
Call us for details and bookings
0321-4268177
0324-4921459
0332-4219910
0303-4219910
#a2zeventssolutions #decorators #stagesdesigners #entrancedecor #birthdaystage #decorexperts #weddingplanners #decorideas #weddingplanning #eventplanners #jungletheme #eventdesigners #safaritheme #creativedesigners #outdoorsetup #birthdaydecor #partyplanners #caterers #openairdecor #weddingorganizers #photographers #videographers #balloonsdecor #interiordesigners #decor #catering #eventsmanagement #lahore
Engagement Event At Wapda Town...
Follow us on Instagram @a2zevents and @DclassyClicks
Call us for details and bookings
0321-4268177
0324-4921459
0333-4645869
0332-4219910
0303-4219910
#a2zeventssolutions #engagement #decorators #stagesdesigners #entrancedecor #engagementstage #decorexperts #weddingplanners #decorideas #weddingplanning #eventplanners #eventorganizers #eventdesigners #eventcoordinators #creativedesigners #outdoorsetup #engagementdecor #engagementsetup #outdoordecor #weddingorganizers #photographers #videographers #interiordesigners #decor #catering #eventsmanagement #lahore