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For an Architecture course, I designed this as a concept for the Hudson's block. This is the [unfinished] Southeast elevation (Gratiot). The unfinished area you see around the 11th floor is due to at the time of this rendering, I was debating what kind of windows/detail to place there. The other major open area near the 20th floor is for building signage.
After analyzing theories of what would bring essential tourism, foot traffic, and credibility…I settled on the fact that a large well-renowned block of retail would accomplish this. It would not only serve as a local attraction but regional as well. Modeled after Hudson’s, Marshall Field’s State Street, and Macy’s 34th street, the two latter still being successful, this new building would be the new dual headquarters for the north division of Macy’s, along with the State Street store in Chicago. This is ironic because in Hudson’s prime, the only other store larger than it (square footage) was Macy’s 34th street in New York.
The building itself would encompass the whole 220x420 sq ft block, as did Hudson’s, using a similar “Chicago-School” style of architecture. The new building would be less art deco than Hudson’s was, to serve a more modern feel, but it would fit well with the neighboring buildings given it’s primary material would be a mid-tone of brick, also taking advantage of limestone and terra cotta. The facades would be very detailed with stone cornices, columns, and window frames. Several series of setbacks would also contribute to the original feel of Hudson’s, breaking up the elevations and giving it interest. Modern touches would be added such as a full-height glass atrium on the Woodward façade.
The infrastructure of the property would be state-of-the-art to accommodate the needs of retail in this day and age. The infrastructure itself would also be expandable, as well as designated parts of the floor plan structurally. The property would also be feasible to be reconfigured easily in the event that the use of the building entirely as a store fails. The windows on each floor will be floor-to-ceiling to take full advantage of natural light. Other licensed businesses would operate on the property to give any guest a reason to visit without having or wanting to purchase clothes or housewares. This includes several dining establishments from upscale to quick-serve, coffee lounges, entertainment venues and perhaps (haven’t drawn this in yet) a 1,200+ person auditorium. Employees would have their own facilities, and executive offices would be housed in one of two towers (also resembling Hudson’s) located at the Gratiot/Woodward and Grand River/Woodward corners of the building.
The overall feel of the store/complex to the guest would be an upscale, refreshing sense. The interiors would be planned to give off a distinguished ambience to everyone who encounters it, whether it be a 10 minute guest or 20 year employee.
The Cadillac-LaSalle Club Museum & Research Center’s Fall Festival
The 10th annual event was held on the campus of the Gilmore Car Museum and was hosted by the Cadillac-LaSalle Club Museum that is also part of the Gilmore Museum complex.
September 22, 2018
Dorian Concept from Vienna tore the house down @ Paradiso earlier this year. But that was in the small room. The big hall of Paard proved a bit too ambitious for the keyboard wizzardry of this young funkateer. Much fun to see him go apeshit on his own tunes, nevertheless...
Taken at State X New Forms Festival in het Paard van Troje in Den Haag.
The organisation had Aphex Twin, Motorpsycho and Sun ))) in the past but the program of SXNF was always a bit chaotic. Not this year. Which made it one of the stronger episodes of the festival for new music.
For KindaMuzik I wrote reports for both friday and saturday.
In opdracht van Expertisecentrum Arbeidsmarktcommunicatie het Rijk heeft Rhinofly samen met Euro/RSCG de campagne The ICT Job ontwikkeld. Het doel van deze campagne was het vervullen van 60 vacatures en daarnaast de AIVD positioneren als aantrekkelijke werkgever. Dit is gedaan middels het concept 'Interessant werk waar je niet over mag praten'.
Er werden gecodeerde en gebugde uitingen verspreid: mobile marketing, webvertising, blogging, direct mail en flyercards aangevuld met print en radio. De boodschap leidt naar www.the-ict-job.nl: een gebugde website voorzien van complexe ICT-problemen die om een oplossing vragen. Op de site maken ICT-ers op een verrassende manier kennis met het werk dat ze bij de AIVD te wachten staat. Het succesvol debuggen levert uiteindelijk een certificaat op waarmee men bij de sollicitatie een streepje voor krijgt.
Het resultaat van de campagne mocht er wezen: 40.000 bezoekers, 30% responsverbetering en een Zilveren SpinAward 2007 en een Gouden Magneet 2007.
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