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The process of handling data is a challenge for most companies.
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www.observepoint.com/blog/web-analytics-tools-audit-marke... - Organizations today are using sophisticated web analytics tools to build significant marketing infrastructures, but the foundation that supports such infrastructures must be clean data–or the whole thing risks falling apart. The only way to ensure your business decisions are informed by good data is to perform regular inspections that assess the integrity of your data quality.
There are technologies embedded on websites that help companies identify the behavior of customers who visit their pages. These technologies can enable companies to personalize on-site experiences to each user. “Tags” are an important part of this process. A “tag” is a piece of JavaScript code, a pixel, or an image tag that allows a website to collect information about who you are, where you came from, and how you interact with a website. It helps you find the items that are most relevant to you and helps the website you are visiting understand your behavioral patterns and searching/buying trends.
www.observepoint.com/blog/improving-digital-data-quality-... - Digital data quality just isn’t as hot of a topic as analytics, big data, or machine learning, and that will probably never change. But in the end, data quality is one of the underlying foundations of better reporting, analytics, and decision making, says Priyank Mohan, technologist, strategist, analyst and thought leader.
mashable.com/2015/09/03/data-driven-storytelling/ - This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations.
www.observepoint.com/blog/web-analytics-good-bad-ugly/ - Web analytics can lead to a deeper understanding of your target audience. Tracking and analyzing the behavior of consumer traffic on your website paints a more insightful picture of how to build relationships with your audience.
www.observepoint.com/wp-content/uploads/2015/03/Product-O... - Our innovative DataAssurance™ technology not only validates your digital data, but looks for data collection gaps that exist across your entire website. With no code to deploy, our patented technology doesn’t just simulate traffic across your desktop and mobile traffic, but audits valuable critical paths for specific conditions and values.
The tool of PROJECT INTEL helps in big data analytics in the Oil and Gas industry by offering tracking of 940 major projects. Gain Unique ideas for progress.
www.observepoint.com/company/ - Rob Seolas is a Digital Marketing Veteran, having spent his entire career in the space. He formed one of the first ad programs while still in college. He co-founded iLeadMedia in 2002, which was at the forefront of online lead generation and loyalty programs. Prior to ObservePoint John Pestana Co-Founded Omniture, a web analytics software company based in Orem, Utah. John helped grow Omniture from a startup business to a large company with over 1,200 employees throughout the world.
www.observepoint.com/blog/data-quality-management-system/ - Unless you are the smallest of small businesses or have an extraordinarily simple web site and deployment, you need a robust data quality management solution.
www.observepoint.com/blog/tag-management-solution/ - In the digital data world paid tag management solutions offer a much more customizable data collection architecture that can be mapped to your specific objectives.
www.observepoint.com/customers/ - Big brands trust our technology. We’re working hard to deliver more accurate marketing data to some of the world’s most respected brands.
www.observepoint.com/partner-form/ - ObservePoint offers an innovative partner model built on the premise our marketing software accelerates the time to value for its B2B and B2C marketing customers.
www.observepoint.com/company/ - Anything is possible when you have the right people on your team. ObservePoint has attracted the brightest minds to solve some of the industry’s most challenging problems.
www.observepoint.com/partners/ - Our Data Quality Assurance Platform works with over 200 third-party vendors. We work with each of their technologies to ensure proper implementation and data collection across all your digital channels.
www.observepoint.com/refer/ - ObservePoint’s referral program allows you to refer your clients and prospects without have to worry about the sales process. Refer your client and we can take care of the rest. Please complete the form to register your opportunity with us. Note: If you would like ObservePoint to contact you prior to the prospect, please include that information in the Lead Background/Specific Instructions field.
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www.observepoint.com/news-events/ - View recent news announcements from ObservePoint and media coverage from around the web.
Learn Machine Learning from Stanford University. Machine learning is the science of getting computers to act without being explicitly programmed. In the past decade, machine learning has given us self-driving cars, practical speech recognition.
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Big Data ramp walks into 2020 with huge prospects ahead.They are inevitable like a sunrise on every morning.
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