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Bernard Marr is a bestselling author, keynote speaker, strategic performance consultant, and analytics, KPI & Big Data guru.
He helps companies to better manage, measure, report and analyse performance. His leading-edge work with major companies, organisations and governments across the globe makes him an acclaimed and award-winning keynote speaker, researcher, consultant and teacher. Bernard is acknowledged by the CEO Journal as one of today's leading business brains.
He has written a number of seminal books and over 200 high profile reports and articles on enterprise performance. This includes the best-sellers 'Key Performance Indicators', 'The Intelligent Company', 'More with Less', 'Managing and Delivering Performance' and 'Strategic Performance Management', a number of Gartner Reports and the world's largest research studies on the topic. His expert comments regularly feature in high-profile publications including The Times, The Financial Times, Financial Management, the CFO Magazine and the Wall Street Journal.
He has worked with and advised many of the world's best-known organisations including Accenture, Astra Zeneca, Bank of England, Barclays, BP, DHL, Fujitsu, Gartner, HSBC, Mars, Ministry of Defence, Microsoft, Oracle, The Home Office, NHS, Orange, Tetley, T-Mobile, Toyota, Royal Air Force, SAP and Shell, among many others.
He currently focuses on helping clients to:
- create strategic performance frameworks
- develop relevant and meaningful KPIs and metrics
- develop business analytics and 'big data' strategies
- develop management dashboards and reporting solutions
- train and coach teams to become 'high performance organisations'
- align people management practices with strategic performance objectives
- understand the emerging trends of big data analytics
His engagements range from executive awareness and training sessions to the design and implementation of corporate performance management and reporting approaches. Bernard can be contacted at bernard.marr@ap-institute.com
BOOKS BY BERNARD MARR amzn.to/2dqqCbT
The Human Face of Big Data is a globally crowdsourced media project focusing on humanity's new ability to collect, analyze, triangulate and visualize vast amounts of data in real time.
“Tracking the trackers: Gary Kovacs explains Mozilla Collusion” #data #privacy #opinions
It was said that data is the new oil [1]. The data mining industry is an annual US$39 billion business. Like it or not, data is being collected about you surf the web. The technology was not intended as evil, but as Internet citizens we have the right to know what data is being collected and how it might affect us.
During a recent TED Talk, Gary Kovacs, the CEO of the Mozilla Corporations, demonstrated Collusion, a free Firefox add-on which visualizes your browsing behavior in real time. [2, 3]
In the visualization: the blue dots are sites which you have visited, the red dots are third party sites which are tracking you, and the gray dots are tracking data which could not be identified.
In his demo, Gary showed that 25+ sites started tracking him by checking emails during breakfast. An even more alarming aspect of this was installing the addon on his 9 year-old daughter’s computer and visualizing what companies are tracking through her browsing kids’ sites.
What Gary showed is the tip of an iceberg. Through my own consulting gigs in New York, several multi-national corporations have demonstrated what their own tech can track—which goes far beyond what is thought to be humanly possible. A very alarming feat indeed.
Recommended.
1. Data is the new oil - Human Face of Big Data © Nigel Holmes 2012 www.flickr.com/photos/emcuki/8008798697/
2. TED: Gary Kovacs: Tracking the trackers: www.ted.com/talks/gary_kovacs_tracking_the_trackers.html
3. Mozilla: Collusion: discovers who is tracking you online: www.mozilla.org/en-US/collusion/
“Tracking the trackers: Gary Kovacs explains Mozilla Collusion” #data #privacy #opinions / SML.20130202.SC.Data.Privacy.Opinions
/ #SMLScreenshots #CCBY #SMLOpinions #SMLPublicMedia #SMLData #SML8BigData #SMLUniverse #SMLRec
/ #screenshots #Mozilla #GaryKovacs #bigdata data privacy opinions #technology #business #datamining #infovis #visualization #Firefox #addon #tools #security #IT #TED #internet #kids
Bernard Marr is a bestselling author, keynote speaker, strategic performance consultant, and analytics, KPI & Big Data guru.
He helps companies to better manage, measure, report and analyse performance. His leading-edge work with major companies, organisations and governments across the globe makes him an acclaimed and award-winning keynote speaker, researcher, consultant and teacher. Bernard is acknowledged by the CEO Journal as one of today's leading business brains.
He has written a number of seminal books and over 200 high profile reports and articles on enterprise performance. This includes the best-sellers 'Key Performance Indicators', 'The Intelligent Company', 'More with Less', 'Managing and Delivering Performance' and 'Strategic Performance Management', a number of Gartner Reports and the world's largest research studies on the topic. His expert comments regularly feature in high-profile publications including The Times, The Financial Times, Financial Management, the CFO Magazine and the Wall Street Journal.
He has worked with and advised many of the world's best-known organisations including Accenture, Astra Zeneca, Bank of England, Barclays, BP, DHL, Fujitsu, Gartner, HSBC, Mars, Ministry of Defence, Microsoft, Oracle, The Home Office, NHS, Orange, Tetley, T-Mobile, Toyota, Royal Air Force, SAP and Shell, among many others.
He currently focuses on helping clients to:
- create strategic performance frameworks
- develop relevant and meaningful KPIs and metrics
- develop business analytics and 'big data' strategies
- develop management dashboards and reporting solutions
- train and coach teams to become 'high performance organisations'
- align people management practices with strategic performance objectives
- understand the emerging trends of big data analytics
His engagements range from executive awareness and training sessions to the design and implementation of corporate performance management and reporting approaches. Bernard can be contacted at bernard.marr@ap-institute.com
BOOKS BY BERNARD MARR amzn.to/2dqqCbT
Bernard Marr is a bestselling author, keynote speaker, strategic performance consultant, and analytics, KPI & Big Data guru.
He helps companies to better manage, measure, report and analyse performance. His leading-edge work with major companies, organisations and governments across the globe makes him an acclaimed and award-winning keynote speaker, researcher, consultant and teacher. Bernard is acknowledged by the CEO Journal as one of today's leading business brains.
He has written a number of seminal books and over 200 high profile reports and articles on enterprise performance. This includes the best-sellers 'Key Performance Indicators', 'The Intelligent Company', 'More with Less', 'Managing and Delivering Performance' and 'Strategic Performance Management', a number of Gartner Reports and the world's largest research studies on the topic. His expert comments regularly feature in high-profile publications including The Times, The Financial Times, Financial Management, the CFO Magazine and the Wall Street Journal.
He has worked with and advised many of the world's best-known organisations including Accenture, Astra Zeneca, Bank of England, Barclays, BP, DHL, Fujitsu, Gartner, HSBC, Mars, Ministry of Defence, Microsoft, Oracle, The Home Office, NHS, Orange, Tetley, T-Mobile, Toyota, Royal Air Force, SAP and Shell, among many others.
He currently focuses on helping clients to:
- create strategic performance frameworks
- develop relevant and meaningful KPIs and metrics
- develop business analytics and 'big data' strategies
- develop management dashboards and reporting solutions
- train and coach teams to become 'high performance organisations'
- align people management practices with strategic performance objectives
- understand the emerging trends of big data analytics
His engagements range from executive awareness and training sessions to the design and implementation of corporate performance management and reporting approaches. Bernard can be contacted at bernard.marr@ap-institute.com
BOOKS BY BERNARD MARR amzn.to/2dqqCbT
Bernard Marr is a bestselling author, keynote speaker, strategic performance consultant, and analytics, KPI & Big Data guru.
He helps companies to better manage, measure, report and analyse performance. His leading-edge work with major companies, organisations and governments across the globe makes him an acclaimed and award-winning keynote speaker, researcher, consultant and teacher. Bernard is acknowledged by the CEO Journal as one of today's leading business brains.
He has written a number of seminal books and over 200 high profile reports and articles on enterprise performance. This includes the best-sellers 'Key Performance Indicators', 'The Intelligent Company', 'More with Less', 'Managing and Delivering Performance' and 'Strategic Performance Management', a number of Gartner Reports and the world's largest research studies on the topic. His expert comments regularly feature in high-profile publications including The Times, The Financial Times, Financial Management, the CFO Magazine and the Wall Street Journal.
He has worked with and advised many of the world's best-known organisations including Accenture, Astra Zeneca, Bank of England, Barclays, BP, DHL, Fujitsu, Gartner, HSBC, Mars, Ministry of Defence, Microsoft, Oracle, The Home Office, NHS, Orange, Tetley, T-Mobile, Toyota, Royal Air Force, SAP and Shell, among many others.
He currently focuses on helping clients to:
- create strategic performance frameworks
- develop relevant and meaningful KPIs and metrics
- develop business analytics and 'big data' strategies
- develop management dashboards and reporting solutions
- train and coach teams to become 'high performance organisations'
- align people management practices with strategic performance objectives
- understand the emerging trends of big data analytics
His engagements range from executive awareness and training sessions to the design and implementation of corporate performance management and reporting approaches. Bernard can be contacted at bernard.marr@ap-institute.com
BOOKS BY BERNARD MARR amzn.to/2dqqCbT
Dark Data, a subset of Big Data has been finding its way into the spotlight.
We live in the midst of an atmosphere of numinous, yet docile data revolution. Our bromides about big data say a lot about our penchant for it. A single, personal object like the smartphone epitomizes the synthesis of...
Presented by O’Reilly and Cloudera, Strata + Hadoop World focuses on how to put big data, cutting-edge data science, and new business fundamentals to work.
Pegar no sono e relaxar pode ser um desafio as vezes. E uma boa noite de sono pode fazer muito por você. Para chegar lá, o mais importante para conseguir dormir bem é se desligar e relaxar. Alguns hábitos simples podem ajudar e muito você conseguir colocar a cabeça no travesseiro e apagar. Aqui v...
Continue lendo em : 15 dicas para você pegar no sono e relaxar
#Bigdata, #NoiteDeSono, #PegarNoSono, #Rais, #Raisdata, #Saúde, #Sonhar, #Sono
Blog Rais - Viva Saudável
Áreas: #HábitosSaudáveis
Bernard Marr is a bestselling author, keynote speaker, strategic performance consultant, and analytics, KPI & Big Data guru.
He helps companies to better manage, measure, report and analyse performance. His leading-edge work with major companies, organisations and governments across the globe makes him an acclaimed and award-winning keynote speaker, researcher, consultant and teacher. Bernard is acknowledged by the CEO Journal as one of today's leading business brains.
He has written a number of seminal books and over 200 high profile reports and articles on enterprise performance. This includes the best-sellers 'Key Performance Indicators', 'The Intelligent Company', 'More with Less', 'Managing and Delivering Performance' and 'Strategic Performance Management', a number of Gartner Reports and the world's largest research studies on the topic. His expert comments regularly feature in high-profile publications including The Times, The Financial Times, Financial Management, the CFO Magazine and the Wall Street Journal.
He has worked with and advised many of the world's best-known organisations including Accenture, Astra Zeneca, Bank of England, Barclays, BP, DHL, Fujitsu, Gartner, HSBC, Mars, Ministry of Defence, Microsoft, Oracle, The Home Office, NHS, Orange, Tetley, T-Mobile, Toyota, Royal Air Force, SAP and Shell, among many others.
He currently focuses on helping clients to:
- create strategic performance frameworks
- develop relevant and meaningful KPIs and metrics
- develop business analytics and 'big data' strategies
- develop management dashboards and reporting solutions
- train and coach teams to become 'high performance organisations'
- align people management practices with strategic performance objectives
- understand the emerging trends of big data analytics
His engagements range from executive awareness and training sessions to the design and implementation of corporate performance management and reporting approaches. Bernard can be contacted at bernard.marr@ap-institute.com
BOOKS BY BERNARD MARR amzn.to/2dqqCbT
Spectral Clustering of Urban Networks
This map of Venice redraws the city into new sestieri based on the spectral clustering of the urban network.
Spectral clustering is particularly useful for analyzing data where where topological links outweigh convex boundaries, that is, when connections a more significant than simple proximity. This makes it an interesting method for the analysis of urban networks where cul-de-sacs, dead ends, physical barriers, or topographic distance can separate two points that are otherwise quite proximate.
Cluster centrality is show by the size and saturation of the dot at each node and the distribution of cluster centrality in the plot at left (with box plot around quartiles). Network links are weighted inversely proportional to their length. You might notice the vaporetto routes are included. At the moment they are not treated differently from any other street or bridge (although being longer links will naturally weight them less than most street segments).
GIS data originally from OpenStreetMap and Piano di Assetto del Territorio of the Comune di Venezia with some modifications. The final network comprises over 11,300 nodes and 12,500 edges.
We will be conducting a workshop at the Singapore pavilion of the Venice Biennale engaging this topic and will hopefully find modifications to this network and to the methods.
Bernard Marr is a bestselling author, keynote speaker, strategic performance consultant, and analytics, KPI & Big Data guru.
He helps companies to better manage, measure, report and analyse performance. His leading-edge work with major companies, organisations and governments across the globe makes him an acclaimed and award-winning keynote speaker, researcher, consultant and teacher. Bernard is acknowledged by the CEO Journal as one of today's leading business brains.
He has written a number of seminal books and over 200 high profile reports and articles on enterprise performance. This includes the best-sellers 'Key Performance Indicators', 'The Intelligent Company', 'More with Less', 'Managing and Delivering Performance' and 'Strategic Performance Management', a number of Gartner Reports and the world's largest research studies on the topic. His expert comments regularly feature in high-profile publications including The Times, The Financial Times, Financial Management, the CFO Magazine and the Wall Street Journal.
He has worked with and advised many of the world's best-known organisations including Accenture, Astra Zeneca, Bank of England, Barclays, BP, DHL, Fujitsu, Gartner, HSBC, Mars, Ministry of Defence, Microsoft, Oracle, The Home Office, NHS, Orange, Tetley, T-Mobile, Toyota, Royal Air Force, SAP and Shell, among many others.
He currently focuses on helping clients to:
- create strategic performance frameworks
- develop relevant and meaningful KPIs and metrics
- develop business analytics and 'big data' strategies
- develop management dashboards and reporting solutions
- train and coach teams to become 'high performance organisations'
- align people management practices with strategic performance objectives
- understand the emerging trends of big data analytics
His engagements range from executive awareness and training sessions to the design and implementation of corporate performance management and reporting approaches. Bernard can be contacted at bernard.marr@ap-institute.com
BOOKS BY BERNARD MARR amzn.to/2dqqCbT
Presented by O’Reilly and Cloudera, Strata + Hadoop World focuses on how to put big data, cutting-edge data science, and new business fundamentals to work.
This is a slice from an infographic by GetSatisfaction that looks at how much data is harvested by different industries, and how much that data may be worth.
Since its stunning victory on Jeopardy! a year ago, IBM’s Watson computing system has been put to work in healthcare and financial services. But the real-world possibilities are endless.
asmarterplanet.com/blog/2012/02/how-watson-can-work.html
Bernard Marr is a bestselling author, keynote speaker, strategic performance consultant, and analytics, KPI & Big Data guru.
He helps companies to better manage, measure, report and analyse performance. His leading-edge work with major companies, organisations and governments across the globe makes him an acclaimed and award-winning keynote speaker, researcher, consultant and teacher. Bernard is acknowledged by the CEO Journal as one of today's leading business brains.
He has written a number of seminal books and over 200 high profile reports and articles on enterprise performance. This includes the best-sellers 'Key Performance Indicators', 'The Intelligent Company', 'More with Less', 'Managing and Delivering Performance' and 'Strategic Performance Management', a number of Gartner Reports and the world's largest research studies on the topic. His expert comments regularly feature in high-profile publications including The Times, The Financial Times, Financial Management, the CFO Magazine and the Wall Street Journal.
He has worked with and advised many of the world's best-known organisations including Accenture, Astra Zeneca, Bank of England, Barclays, BP, DHL, Fujitsu, Gartner, HSBC, Mars, Ministry of Defence, Microsoft, Oracle, The Home Office, NHS, Orange, Tetley, T-Mobile, Toyota, Royal Air Force, SAP and Shell, among many others.
He currently focuses on helping clients to:
- create strategic performance frameworks
- develop relevant and meaningful KPIs and metrics
- develop business analytics and 'big data' strategies
- develop management dashboards and reporting solutions
- train and coach teams to become 'high performance organisations'
- align people management practices with strategic performance objectives
- understand the emerging trends of big data analytics
His engagements range from executive awareness and training sessions to the design and implementation of corporate performance management and reporting approaches. Bernard can be contacted at bernard.marr@ap-institute.com
BOOKS BY BERNARD MARR amzn.to/2dqqCbT
Bernard Marr is a bestselling author, keynote speaker, strategic performance consultant, and analytics, KPI & Big Data guru.
He helps companies to better manage, measure, report and analyse performance. His leading-edge work with major companies, organisations and governments across the globe makes him an acclaimed and award-winning keynote speaker, researcher, consultant and teacher. Bernard is acknowledged by the CEO Journal as one of today's leading business brains.
He has written a number of seminal books and over 200 high profile reports and articles on enterprise performance. This includes the best-sellers 'Key Performance Indicators', 'The Intelligent Company', 'More with Less', 'Managing and Delivering Performance' and 'Strategic Performance Management', a number of Gartner Reports and the world's largest research studies on the topic. His expert comments regularly feature in high-profile publications including The Times, The Financial Times, Financial Management, the CFO Magazine and the Wall Street Journal.
He has worked with and advised many of the world's best-known organisations including Accenture, Astra Zeneca, Bank of England, Barclays, BP, DHL, Fujitsu, Gartner, HSBC, Mars, Ministry of Defence, Microsoft, Oracle, The Home Office, NHS, Orange, Tetley, T-Mobile, Toyota, Royal Air Force, SAP and Shell, among many others.
He currently focuses on helping clients to:
- create strategic performance frameworks
- develop relevant and meaningful KPIs and metrics
- develop business analytics and 'big data' strategies
- develop management dashboards and reporting solutions
- train and coach teams to become 'high performance organisations'
- align people management practices with strategic performance objectives
- understand the emerging trends of big data analytics
His engagements range from executive awareness and training sessions to the design and implementation of corporate performance management and reporting approaches. Bernard can be contacted at bernard.marr@ap-institute.com
BOOKS BY BERNARD MARR amzn.to/2dqqCbT
Our fantastic panel takes questions from attendees.
(L to R)
Adam Bly, of Seed Media and Visualizing.org
Hilary Mason, Chief Scientist at bitly
Blake Shaw, Data Scientist at Foursquare, alum of Columbia University Machine Learning Lab
Claudio Silva, Professor at NYU-Poly, with a focus on data visualization
From: www.connectedaction.net
Link: www.flickr.com/photos/marc_smith/6792756018/sizes/l/
Data set: nodexlgraphgallery.org/Pages/Graph.aspx?graphID=447
These are the connections among the Twitter users who recently tweeted the word bigdata when queried on February 27, 2012, scaled by numbers of followers (with outliers thresholded). Connections created when users reply, mention or follow one another. The data set starts on 2/26/2012 2:56 and ends on 2/27/2012 22:25 UTC. Green lines are "follows" relationships, blue lines are "reply" or "mentions" relationships.
Layout created with the "Group Layout" feature of NodeXL which tiles bounded regions for each cluster. The Harel-Koren layout algorithm positioned each vertex: en.wikipedia.org/wiki/Force-based_algorithms_(graph_drawing).
Clusters calculated by the Clauset-Newman-Moore algorithm are also encoded by color. Clauset-Newman-Moore algorithm is defined here: pre.aps.org/abstract/PRE/v70/i6/e066111
A larger version of the image is here: www.flickr.com/photos/marc_smith/6792756018/sizes/l/
Betweenness Centrality is defined here: en.Wikipedia.org/wiki/Centrality#Betweenness_centrality
Top most between users:
@rwang0
@strataconf
@emccorp
@dhinchcliffe
@cloudexpo
@ibmbigdata
@bigdata
@jameskobielus
@thecloudnetwork
@attritionorg
Top word pairs by frequency of mention
V1, V2, WEIGHT
#cloudexpo, #cloudcomputing, 559
#cloudcomputing, #bigdata, 511
#cloud, #cloudexpo, 483
#bigdata, @cloudexpo, 343
@ulitzer, #cloud, 342
big, data, 275
@cloudexpo, @bigdataexpo, 170
@ulitzer, #cloudexpo, 87
#cloudexpo, #bigdata, 47
ups, fronts, 44
fronts, working, 44
working, capital, 44
commerce, merchants, 44
adoption, issues, 43
#bigdata, #analytics, 42
big, deal, 40
dimension, data, 39
data, #cloud, 39
#cloud, services, 39
new, york, 38
Graph Metric, Value
Graph Type, Directed
Vertices, 824
Unique Edges, 6978
Edges With Duplicates, 1697
Total Edges, 8675
Self-Loops, 755
Connected Components, 63
Single-Vertex Connected Components, 57
Maximum Vertices in a Connected Component, 757
Maximum Edges in a Connected Component, 8594
Maximum Geodesic Distance (Diameter), 11
Average Geodesic Distance, 3.118791
Graph Density, 0.010373781
Modularity, 0.309689
NodeXL Version, 1.0.1.201
More NodeXL network visualizations are here: www.flickr.com/photos/marc_smith/sets/72157622437066929/ and here:
www.nodexlgraphgallery.org/Pages/Default.aspx
A gallery of NodeXL network data sets is available here: nodexlgraphgallery.org/Pages/Default.aspx?search=twitter
NodeXL is free and open and available from www.codeplex.com/nodexl
NodeXL is developed by the Social Media Research Foundation (www.smrfoundation.org) - which is dedicated to open tools, open data, and open scholarship.
Donations to support NodeXL are welcome through PayPal: www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_bu...
The book, Analyzing social media networks with NodeXL: Insights from a connected world, is available from Morgan Kaufmann and from Amazon.
Marc Smith on Twitter.
Big data, measurement and analyticcs
Jose Luis Cordoba
Ultan O'Brian
Mirko Lalli
BTO 2014
2 e 3 dicembre, a Firenze in Fortezza da Basso
Day TWO | Emirates Hall [VISIONI] | 9.20 - 10.10
Author: Francesco Mauro
Copyright: TheDarkroom/Francesco Mauro
www.buytourismonline.com/eventi/big-data/
I Big Data sono diventati da un po’ un argomento mainstream.
E spesso sono dipinti come una sorta di panacea che promette di risolvere tutti i problemi in molti settori, turismo compreso.
Solo che nel settore travel, i big data sono davvero strategici: sono utili per capire le tendenze, ottimizzare il marketing, decidere dove destinare risorse e tempo.
In questo panel prendiamo in considerazione due casi molto concreti.
Boxever, che utilizza in chiave big data tutto quello che le persone lasciano in rete mentre prenotano un volo o una vacanza e li usa per ottimizzare il processo di vendita e soprattutto conoscere meglio i propri clienti.
Andalucia Lab è un esempio di un territorio che utilizza i big data per ottimizzare marketing e comunicazione, analizzando quello che emerge anche per decidere dove destinare il proprio budget a sostegno della Destinazione Andalusia.
Bernard Marr is a bestselling author, keynote speaker, strategic performance consultant, and analytics, KPI & Big Data guru.
He helps companies to better manage, measure, report and analyse performance. His leading-edge work with major companies, organisations and governments across the globe makes him an acclaimed and award-winning keynote speaker, researcher, consultant and teacher. Bernard is acknowledged by the CEO Journal as one of today's leading business brains.
He has written a number of seminal books and over 200 high profile reports and articles on enterprise performance. This includes the best-sellers 'Key Performance Indicators', 'The Intelligent Company', 'More with Less', 'Managing and Delivering Performance' and 'Strategic Performance Management', a number of Gartner Reports and the world's largest research studies on the topic. His expert comments regularly feature in high-profile publications including The Times, The Financial Times, Financial Management, the CFO Magazine and the Wall Street Journal.
He has worked with and advised many of the world's best-known organisations including Accenture, Astra Zeneca, Bank of England, Barclays, BP, DHL, Fujitsu, Gartner, HSBC, Mars, Ministry of Defence, Microsoft, Oracle, The Home Office, NHS, Orange, Tetley, T-Mobile, Toyota, Royal Air Force, SAP and Shell, among many others.
He currently focuses on helping clients to:
- create strategic performance frameworks
- develop relevant and meaningful KPIs and metrics
- develop business analytics and 'big data' strategies
- develop management dashboards and reporting solutions
- train and coach teams to become 'high performance organisations'
- align people management practices with strategic performance objectives
- understand the emerging trends of big data analytics
His engagements range from executive awareness and training sessions to the design and implementation of corporate performance management and reporting approaches. Bernard can be contacted at bernard.marr@ap-institute.com
BOOKS BY BERNARD MARR amzn.to/2dqqCbT
Big data, measurement and analyticcs
Jose Luis Cordoba
Ultan O'Brian
Mirko Lalli
BTO 2014
2 e 3 dicembre, a Firenze in Fortezza da Basso
Day TWO | Emirates Hall [VISIONI] | 9.20 - 10.10
Author: Francesco Mauro
Copyright: TheDarkroom/Francesco Mauro
www.buytourismonline.com/eventi/big-data/
I Big Data sono diventati da un po’ un argomento mainstream.
E spesso sono dipinti come una sorta di panacea che promette di risolvere tutti i problemi in molti settori, turismo compreso.
Solo che nel settore travel, i big data sono davvero strategici: sono utili per capire le tendenze, ottimizzare il marketing, decidere dove destinare risorse e tempo.
In questo panel prendiamo in considerazione due casi molto concreti.
Boxever, che utilizza in chiave big data tutto quello che le persone lasciano in rete mentre prenotano un volo o una vacanza e li usa per ottimizzare il processo di vendita e soprattutto conoscere meglio i propri clienti.
Andalucia Lab è un esempio di un territorio che utilizza i big data per ottimizzare marketing e comunicazione, analizzando quello che emerge anche per decidere dove destinare il proprio budget a sostegno della Destinazione Andalusia.