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www.intersectionconsulting.comAlthough strategic and tactical differences exist between B2B and B2C marketing, I think it’s important to remember that, in the end, people buy from people. Whether it’s in-store, online or at the head office, the people connecting with your customers make the difference – things like trust, service and integrity are universal and transcend every marketing sector.
CA Latin America IT Leadership Council (CIO/CEO event) by Florencia Rios, Osvaldo Sanchez Peña and CA LA Marketing team
This post was written by The Think Tank's PR Director Samantha Dawe as part of our on-going sponsorship of B2B Marketing's PR knowledge bank.
With respect to all those who remember the song 'Video killed the radio star' knowing that it didn't... video is becoming an increasingly useful tool in the PR world. Well actually it always was, but somehow today it is so much more accessible as communications tool.
All of those of us who visit b2b websites will it seems happily watch a short video bringing a story to life, and it is a great way of showing how a product or solution works.
Even a discussion can come to life when you watch the participants it seems, and it builds more trust and credibility.
Actually video is a great way of bringing all sorts of short-form content to life, and we are increasingly using it for PR because of this. The recent PR Lions Grand Prix at the Cannes Festival of Creativity was won by a video animation 'Dumb Ways to Die' - a safety reminder PR campaign for Metro Trains in Melbourne (incidentally created and produced by McCann Melbourne - an ad agency).
Viral videos for product launches have been doing the rounds for a while, but the whole corporate world has woken up to how content can be made more 'entertaining' when delivered in this form.
A large PR group has even recently hired an ad director to launch its own video production arm; and just last week at the Think Tank we were having discussions with a prospect about video logs as part of bringing the world of recruitment services to life.
Here are 10 ways to be using video for PR purposes today, along with the written word of course:
news releases
product launches
company newsletters
welcome page on your website
internal communications training
health & safety training
company events
case studies
discussions around industry topics
crisis management
We would love to hear about how you have been using video in your PR campaigns too.
Das "INKA"-Forum 2016 stand unter dem Dachthema "Per Anhalter durch die Digitalisierung" und lud dementsprechend zur Interaktion ein ...
One of my past projects in B2C marketing was the brand licensing of © Spider-Man 2, the movie in 2004. I designed several school supplies following the style guide and creating interesting brand products for CIPSA brand increasing their revenue sources, enhancing company image, and selling more of their core products. Please check it out at
www.zunigaideas.com/portfolio_page/marvelspiderman-brandl... to see more.
#spiderman2 #B2C #graphicdesign #brand #licensing #styleguide #brandlicensing #merchandising #B2Bmarketing #filefolders
TM & © Marvel Characters, Inc. Spiderman 2, the movie © 2004 Columbia Pictures Industries, Inc. All rights reserved.
RONIN Marketing have designed a new campaign for business improvement specialists, Oliver Wight. The campaign, entitled 'Whatever lies ahead' will be featuring in specialist trade publications, including supply chain magazines, all over Europe.
B2B Marketing, the online community for B2B marketing experts, has unveiled its latest Benchmarking Report on email marketing.
The report, which is produced in association with Circle Research, provides a comprehensive insight into the trends, attitudes, metrics and investment in email marketing by B2B brands in the UK.
The research polled 250 client-side marketers on methods of email marketing that provided the best results to boost the performance and success of emails.
Joel Harrison, editor of B2B Marketing, said, “Despite the growth of social media and concerns over inbox overload, our latest benchmarking report has found that email still continues to be a critical weapon in the armoury of B2B marketers.”
Results found that the three key factors that influenced success were Subject, Subject Line and Data.
The research looks at various areas including usage and frequency of email marketing; email marketing budgets and allocation,database relevance and accuracy, ROI and measurement; as well as use and performance of email marketing.
You can download a report summary by clicking on the link below or click here to go to B2B Marketing to puchase the full report at a cost of £150 - it looks like invaluable reading! bit.ly/x5nEVx
The MJH Group are marketing consultants specialising in business marketing, sales marketing and other marketing services.
CA Latin America IT Leadership Council (CIO/CEO event) by Pedro Gil, Jennifer Rojas and CA Latin America team
Atmospheric photography forms the basis of the new Oliver Wight ad campaign, designed by RONIN Marketing. The tagline 'Inspiring Business Performance' we think is some of our most inspirational work.
Für das "INKA"-Orga- und Filmteam begann der zweite Forumstag schon in der Nacht im Anschluss an die Preisverleihung - mit der Erstellung der Eröffnungsfilme für die Key Themes am Folgetag.
Gleich geht's los - Moderator Sven-Ole Binder, Referent Frank Giesler (Commerce Plus GmbH) und Diskussionsteilnehmer Michael Schreiber (Festool GmbH) kurz vor der Eröffnung des zweiten Forumstags.
Georg-Friedrich Blocher moderierte die Podiumsdiskussion zum Key Theme "Von lokal bis global. Was verbindet Malermeister Bode aus Langenhagen mit der chinesischen Industrie?", zu der sich neben Frank Giesler ....
Die Aufzeichnung der Vorträge und Podiumsdiskussionen erforderte volle Konzentration vom Regisseur des "INKA"-Filmteams.
... oder eigens dafür bereitgestellte Tablets. Digital war auch der erste Vortrag des Tages - Tim Schlick gab virtuell per Video-Stream eine "Anleitung zum Scheitern in China" ...
In seinem Vortrag widmete sich Frank Giesler besonders der Gestaltung einer reibungslosen Customer Journey ....
Und die "INKA"-Teilnehmer machten regen Gebrauch von den Möglichkeiten über das eigene mitgebrachte Smartphone ...