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INTERACTIVE ADVERTISING BUREAU TO BE ESTABLISHED IN SINGAPORE
A Singapore-based Interactive Advertising Bureau is to be established by a group of leading companies in the digital advertising sector. The trade marketing association aims to increase investment in interactive advertising in the Southeast Asia region. The association is calling for participation from all interested companies operating in the sector to join as founding members between now and June 30th 2009.
Singapore, June 9th 2009 – Leading digital advertising companies have come together to announce plans to form a Singapore-based Interactive Advertising Bureau.
Following agreement by a number of agencies, publishers and resellers of digital advertising in Singapore, the IAB is being established as a trade marketing association for the digital advertising industry. The association will be known as the ‘Interactive Advertising Bureau Southeast Asia; Singapore Chapter’, (may be shortened to ‘IAB SEA Singapore’ or ‘IAB’) and will represent local and regional interactive media owners, specialist interactive agencies and related businesses that have an interest in growing the local and regional market.
The IAB SEA Singapore’s goal will be to promote investment in interactive advertising, and it will seek to play a leading role in raising the profile, positive perception and growth of the industry in Singapore and throughout the region.
The IAB aims to represent a regional industry composed of market-leading interactive advertising companies offering world-class expertise. Its’ members vision is of an interactive industry that delivers 20% of all marketing expenditure by 2020.
The association is expected to focus on a number of key objectives. It will:
•Promote key messages that support the growth of interactive advertising investment
•Generate and disseminate research and thought leadership that effectively supports interactive advertising decision making
•Share best practices and improve efficiency of the industry through education and training
•Provide representation for members at events and forums
•Establish and promote the widespread acceptance of measurement guidelines and creative standards
•Promote consultation and cooperation within the digital advertising industry
•Act as a representative voice for the digital advertising industry
In furthering these objectives and ensuring that the interactive advertising industry in Southeast Asia is well represented and organised, IAB SEA Singapore will collaborate wherever possible with existing local country advertising industry associations, educational institutions and various government agencies within the region to establish and support other local chapters of the IAB.
IAB spokesperson, Nick Fawbert, announced “The IAB welcomes all members who are keen to get involved and passionate about developing the interactive industry in Southeast Asia”. Any company that is interested in playing a key role in shaping the strategy and structure of the association as a founder member should contact the IAB though the website: www.iab.sg or at admin@iab.sg before June 30th 2009.
General membership of the organisation is expected to be available from 1st August 2009. Details of membership levels and entitlements will be posted on the IAB website in due course. Membership is open to all companies with an interest in digital advertising. The IAB is a registered not-for-profit association that will operate under a formal constitution, and will be run by a leadership council consisting of representatives elected by member companies.
A number of leading companies have already signed up as founding members. These include digital publishers, advertising sales houses, interactive advertising agencies and companies that offer services to the industry:
FOUNDING MEMBERS
Admax Network
Aktiv Digital
Alcatel-Lucent
BLUE
dgm
Digital Direction
DMG World Media
Friendster
Golden Village
iHub Media
inSing.com
MediaCorp
Microsoft Advertising
neo@ogilvy
Nielsen Online
Nokia
Pixel Media
Qais Consulting
Singapore Press Holdings
Starcom Media Worldwide
Third Space Asia
Universal McCann
Yahoo! South East Asia
Zenith Optimedia
Commenting on the plans, Michael Yap, Deputy CEO of the Media Development Authority of Singapore, said “We are heartened to see leading digital advertising companies taking the initiative to form an Interactive Advertising Bureau. This is a step in the right direction as we see the burgeoning of digital advertising taking place not just in Singapore, but in Southeast Asia as a whole. We look forward to the exciting initiatives to be rolled out by the IAB“.
About the IAB
The Interactive Advertising Bureau Southeast Asia; Singapore Chapter is being established and supported by leading digital advertising companies operating in Singapore and Southeast Asia. On behalf of its members, the IAB will be dedicated to increasing investment in interactive advertising.
Internationally, individual-country IABs act to educate marketers, agencies, media companies and the wider business community about the value of interactive advertising, evaluate and recommend standards and practices, and develop and distribute research on interactive advertising.
For more information, please visit www.iab.sg
IAB Media Contact: Nick Fawbert | +65 9853 0051 | admin@iab.sg