View allAll Photos Tagged TradeShowExhibits
Trade Show Exhibit Case Study
Express Logic: Look Up for 'Wow' Factor
For the biggest show of the year, Express Logic left no doubt about the location and identity of the industry's dominant player. A giant yellow X marked the spot and anchored the company's new logo on an exhibit towering 24 feet high along the perimeter of a 40'-by-50' space.
"We hit a home run in terms of making an impact," says John Carbone, vice president of marketing. "We wanted to impress our partners and intimidate our competitors. It was a rousing success.
"We wanted to create a booth that gives us a 'wow' factor," Carbone says. "The hanging structure is a perfect solution. It's light and inexpensive, and we're not sacrificing anything in quality. Fabric makes all the sense in the world."
Cut Down on Operating Costs
Replacing its previous heavy, wooden exhibit will save money for Express Logic in the long run. Carbone estimates the lightweight Skyline exhibit will cut expenses for shipping, drayage, installation and disassembly by nearly two-thirds.
To learn more:
Extraordinary kinetic display demonstrates how Genzyme Diagnostics LDL kit measures cholesterol in the human body. Series of conveyors and rotating cylinders carry acetal balls in an endless loop. Look at the video on YouTube to see why this piece drew crowds!
YouTube: www.youtube.com/watch?v=_UWNYdHKwrE&feature=channel
Design/ Production of murals + furniture + kinetic interactive exhibits + corporate showbooths + retail displays + signage + light fixtures + architectural details
philmanker@comcast.net
Boston
617-291-8584
Trade Show Exhibit Case Study
Unitron Hearing: When Less Is More
Unitron Hearing US drew crowds at a major hearing-professionals show with an exhibit that combined low clutter and high visibility.
Company officials craved the open layout of exhibits common at European trade shows, but they didn't want to lose graphic space to promote their brand and digital hearing products.
"Skyline delivered on a difficult challenge," says Brian Kinnerk, president of Unitron Hearing US. "Someone three aisles away could see our big logo 20 feet up, and the openness at eye level made it more inviting to the casual passerby."
With a rebranding on the horizon, the company chose to rent the entire structure and purchase the fabric graphics. "We could use the exhibit again without looking stale just by adding new graphics," Kinnerk says.
A Skyline client for 14 years, Unitron has purchased multiple Skyline exhibits. "Skyline has always been a good partner for us," Kinnerk says. "We tap in their expertise, and they help us get the best bang for the buck."
To learn more:
Trade Show Exhibit Case Study
Creating a Twin Exhibit - Pronto
Three weeks before the Superga brand of Italian footwear debuted at the biggest U.S. shoe show, a scheduling conflict in Europe erased all hope of using its award-winning traditional custom exhibit.
R.G. Barry Corporation, the exclusive North America licensee for Superga, immediately shifted to Plan B: Order a replica of the 20'-by-20' display from Skyline Exhibits. Based on photographs and technical drawings provided by the Italian booth designer, Skyline created a duplicate within two weeks.
"Skyline is so amazing in their manufacturing," says Karen Jacobs, Vice President of Marketing, Superga, at R.G. Barry.
Skyline arranged to have visual aids shipped from Italy. Superga and the Fiat automaker are both based in Turin, Italy, so the ramp is filled with 60 Superga canvas sneakers lashed to the top of 60 miniature Fiat 500s.
"Skyline brought it all together,"Jacobs says. "It was phenomenal the way they stayed on top of things."
To learn more:
Mitch Kapor’s new software development company, after Lotus, has innovative new products, like MeetingMaker + ONLocation that facilitate corporate live document teamwork. A MACworld showbooth theme focused on baseball, featuring a tandem rear-projection theatre clad with a mural of Fenway Park, complete with a working scoreboard, bleacher seating, banners, macro product boxes, and hotdogs!.
Design/ Production of architectural details + corporate exhibits + retail displays + signage + light fixtures
philmanker@comcast.net
Boston
617-291 8584
Trade Show Booth Case Study
Design Reflects New Corporate Logo
A 40'-by-60' exhibit design inspired by a new corporate logo helped RotoMetrics solidify its already-dominant share of mind and market.
"We wanted something impressive, and this exhibit certainly delivered," says Cory Gegg, head of marketing for RotoMetrics, the leading manufacturer of rotary dies and tooling for the printing and converting industries. "The response was great."
The lightweight custom exhibit replaces a 12-year-old traditional custom exhibit. Standardized components ensure flawless installations and the ability to reconfigure to a variety of sizes and shapes.
"We've become a more international exhibitor and needed something lightweight, transportable and versatile," Gegg says. "Now we can use one exhibit at one or two big shows and several smaller shows around the world each year."
Gegg says the new exhibit should pay for itself in three to four years by saving 30 to 40% on operating costs. While the traditional custom booth packed into 27 crates and filled an entire semi, the new exhibit compacts into 7 crates.
To learn more:
Trade Show Exhibit Case Study
Making Consumers Feel at Home
In planning an all-new exhibit, Time Warner Cable made a list of four wishes, and Skyline granted them all. "Skyline took all of our requirements into consideration and delivered a booth that actually exceeded our expectations. Everyone is excited about using it," says Dave Schwehm, Time Warner Cable's Senior Director of National Sales.
What did the company desire and achieve?
1. Eye-popping impact. The graphics reflected the company's new logo, new graphics package and its tagline, The Power of You.
2. A technology living room. In the center of the exhibit, a living-room setting showcases the company's cable TV, digital phone and high-speed Internet services. "Our customers loved it."
3. Height. Because competing exhibits have been going higher, a large curved sign stands 20' high - 8' more than the previous exhibit.
4. Modular component. "That was important to us because we do five or six shows a year in different sized spaces," Schwehm says. The new exhibit can be configured for many sizes.
For each show, Skyline manages a budget, handles shipping, sets up and dismantles the exhibit, and responds to spontaneous needs.
To learn more:
Many free-standing displays in 6 rooms showcase a wealth of objects and collections from Boston’s history. These obelisk-shaped cases optimize viewing from all sides, and incorporate state-of-the-art conservation details like ultraviolet-filtering acrylic. Exhibits were created for the National Park Service in honor of the nation’s Bicentennial.
Design/ Production of murals + museum exhibits + furniture + exhibits + retail displays + signage + light fixtures + architectural details
philmanker@comcast.net
Boston
617-291-8584
Trade Show Exhibit Case Study
Jasco Now Seen As "A Player"
Jasco, which makes analytical instruments in the Spectroscopy and Chromotography arena, decided to double their booth size at the huge 2004 Pittcon Show to 40' by 40'.
"Our goal was to get noticed, to really be seen as a player in our market," said Harriet Mills, Jasco Marketing Manager.
Eager to create an exhibit that would make a big splash, Mills researched many exhibit companies. "We really liked the backwall exhibits Skyline had built for us before, so we decided to stick with Skyline."
Colorful sheer fabric graphics were draped on large, gracefully arched shapes made of Skyline's award-winning Tube System. "We were thrilled with the design," said Mills. Jasco rented the exhibit architecture - cutting their one-show exhibit costs in half.
The result? "The exhibit really made more people notice Jasco," said Mills. "We had a lot of people say, 'I didn't know Jasco before I saw you at Pittcon last year.' It was a fantastic booth."
To learn more:
A very clever booth design for Lotus Development founder Mitch Kapor's: www.kapor.com/index.html new startup. Demo stands are made of recycled paper files, a giant suspended logo is cut from foam, screen graphics make the backwall, and a macro product box with backlit graphics is the demo stand.
Booth is as innovative as the software!
Design/ Production of murals + furniture + exhibits + retail displays + signage + light fixtures + architectural details
philmanker@comcast.net
Boston
617-291 8584
Trade Show Exhibit Case Study
A Healthy Dose of Brand Awareness
In the wake of multiple name changes through mergers and acquisitions, Emdeon Business Services was a leading provider of healthcare information technology and a leading sufferer of retention deficit disorder - the inability of prospects to remember the current company name.
Now following a strict regimen of brand awareness, including large doses of exhibiting, Emdeon showed signs of a speedy recovery with a brand-building 40'-by-50' island at its biggest trade show of the year.
"We rocked! We had a large presence, a good location and a fresh-looking booth," says Tommy Lewis, the company's Vice President of Marketing.
Skyline designed the exhibit to turn heads and to reinforce Emdeon's brand identity. A rotating fabric structure drew attention to the logo, while other signage called to targeted markets.
New graphic skins for the company's 15 to 20 Skyline pop-up displays will promote the brand at state and local shows.
To learn more:
Trade Show Exhibit Case Study
'Renewable' Exhibit Reflects Values
Going to trade shows with a "super heavy" custom exhibit never felt right to Maria Emmer-Aanes, Director of Marketing for Nature's Path Organic Foods.
"I'd been frustrated for years," she says. "When you're making organic foods, you have an obligation to be environmentally sustainable. Our exhibit was out of step with who we are."
After contacting eight exhibit companies, Nature's Path bought a custom modular exhibit from Skyline.
"We did our homework," Emmer-Aanes says. "We wanted the lightest footprint possible, and we now have an exhibit that is renewable and recyclable. And it looks absolutely fantastic."
Skyline's lightweight exhibit systems pack into compact containers for fuel-efficient transporting, can be reconfigured into numerous layouts down to 10' by 20', provide a new look by replacing fabric graphics, and the steel and aluminum exhibit frame can be recycled.
"Now we're more in line with who we say we are," Emmer-Aanes says.
To learn more:
Trade Show Display Case Study
GCT Golf Gets Big Impact and Flexibility
When Gil Hicks, owner of GCT Golf, visited his local Skyline dealer to get a new display for his upcoming trade show, he was surprised and impressed with the Skyline Banner Stand 3000-R.
"The Banner Stand gave me more than I expected. I can use two or three together, or separately. I can use them at trade shows or other sites. I can market both my products. It's extremely flexible."
"Because the banner stand is so quick and easy to put up and down, when we go to golf courses or other sites, we can set them up to indicate what additional services we offer."
At his first show, Gil had a bad position in the hall, but "the banner stand drew people our way. It was really effective. We started conversations with some pretty high-profile companies."
Before buying, Gil asked around about Skyline. "A lot of people said Skyline made good, high quality displays. It was very pleasant talking with my Skyline consultants. I'm very pleased with the design work. Very happy with it all."
To learn more:
Trade Show Exhibit Case Study
Navarti: A Pair of Aces
In a crowd of competitors using heavy, wooden exhibits, Navarti turned heads while saving money with a pair of 40'-by-30' custom modular exhibits.
Navarti stood out by switching to modular structures that are lightweight yet sturdy enough to hold 165 pounds of tile on a single panel.
Skyline designed the exhibits - one for Navarti classic ceramic tile and one for contemporary tile and design products from its Gres De Valls sister company - to work in tandem. Social areas created a welcoming connection that spanned the aisle, while the interiors simulate art galleries by focusing all attention on product displays.
Julio Mayorga, Product Manager, says Skyline was "the perfect solution" because it has a dealer in Spain, where Navarti is headquartered; manufactures in the United States, where Navarti would be exhibiting; and designs modular solutions, which allow Navarti to lower operating costs.
"Modularity also allow us to easily reconfigure the booth as our needs change from show to show," Mayorga says.
To learn more:
Trade Show Exhibit Case Study
Exhibiting Luxury in a 'Lounge'
Among 26 Berlin exhibit halls buzzing with activity for one of the world's largest travel shows, Conrad Hotels offered an oasis - a quiet, softly lit place to relax.
"We were trying to create an environment and make a statement about Conrad brand values," says Mariella Gambardella, director of marketing for Conrad Hotels, headquartered in Brussels, Belgium. "We wanted it to be sophisticated and to reflect both luxury and a contemporary attitude. It's quite difficult to do that, but Skyline succeeded."
Inspired by vibrant photos of Conrad hotels around the world, Skyline combined exhibit design and interior design in making the display resemble a lounge. Those who walked under the 4-meter doorway - and the company's new tagline, "The Luxury of Being Yourself" - entered a soothing, comfortable space with artwork on dark wood panels, black leather chairs, alcoves with fresh flowers, a black fabric ceiling and recessed lighting
"They knew the brand, and the design was very strong," Gambardella says.
To learn more: