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Kevin Love is interviewed following his victory in the 2012 NBA All-Star 3-Point Shootout.
Photo by Juan Ocampo/NBAE via Getty Images
(L-R) Mascots Moondog of the Cleveland Cavaliers, Crunch of the Minnesota Timberwolves, Stuff of the Orlando Magic, Slampson of the Sacramento Kings and Benny the Bull of the Chicago Bull during the Foot Locker Three-Point Contest.
Photo by Garrett Ellwood/NBAE via Getty Images
Trade Show Display Case Study
Fantastic for NBA Broadcasts
The National Basketball Association (NBA) franchise Minnesota Timberwolves used their imagination and saw potential to turn an office in a Minneapolis sports arena into a game-day broadcast studio.
"We told Skyline, 'Here's a little, bitty space, and here's our dream.' They put together a dynamic set that really pops and looks great on TV. They really made it come to life for us," says Matt Chapman, the Timberwolves' Director of Broadcasting.
The team uses the studio for half-time shows on all local TV broadcasts of Timberwolves games plus recorded interviews with coaches. For the pre-game show, a second desk on casters rolls in and out of an NBA-theme restaurant, an arena hotspot for enthusiastic fans.
"The exhibits have allowed us to brand our product in broadcasts with a consistent, very professional look," Chapman says.
"We're an ever-changing industry. If we have to change out one of the panels, it's simple and easy to do," Chapman says.
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after looking uncomfortable most of the game, Crawford went to the Wolves bench during a time out for some assistance