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Top 10 Software Engineering ideas

 

"... Each new generation doomed to re-discover basics ..."

 

Got pinged by Ed Yourdon today checking if I had some of his books in photo of a bookshelf (I did, 'Structured Analysis'). [0]

 

I come across this particular presentation (Top 10 Software Engineering ideas) on Yourdons website. It's an interesting report because it takes a similiar approach Tim O'Reilly used to define Web 2.0. Analyse the current market and draw conclusions from them. [1] What I particularly like is the themes overlayed on a map with published book images used to support the problems. [2]

 

One idea that immediately sticks in my mind as being a bit odd was the theme of code re-use. Programmers are notorious for perpetuating "Obsolete culture" in the hope that re-using code can save them time ignoring the possibility the code they are going to re-use is crap. [3]

 

"... Programmers become so familiar with code reuse that they often copy existing techniques even when they aren't actually copying code ..."

 

Cooper gives a great example of how Amazon 1-Click was implemented by engineers as 2-Click as an example of this approach. I'm not sure how useful this advise is when you are in a startup and have to build new tools. [4], [5].

 

The presentation can be found here:

 

- google doc (requires permission, yuk) ~ docs.google.com/Present?docid=dd2trp3s_42cwb9js&fs=true

 

- pdf (19Mb) ~ www.yourdon.com/downloads/CompAidTopTenJAX.pdf

 

- bonus Interview (200Kb) ~ www.compaid.com/caiinternet/ezine/edyourdoninterview.pdf

 

It makes an interesting read because it puts a lot of disparate ideas Yourdon has covered in his various books to a modern (web2) context.

 

Reference

 

[0] Yourdon, Ed, "Modern Structured Analysis, 1989, ISBN 013598632X"

 

en.wikipedia.org/wiki/Edward_Yourdon

 

[1] O'Reilly, Tim, "Web 2.0 definition, 'What is Web 2.0?'"

 

www.oreilly.com/pub/a/oreilly/tim/news/2005/09/30/what-is...

 

[2] You can see this on slide 13, point 7, "Reuse is Important" in the PDF.

 

[3] Cooper, Alan, "Inmates running the Asylum, CH8 An Obsolete culture, Reusing code pp 106-109.

 

safari.oreilly.com/0672326140/ch08

 

[4] I wouldn't mind reading more on this particular point Yourdon makes because her mentions "Don't just re-use code; also design, specs, processes, plans, budget templates etc." I'm not sure what Yourdon means by this.

 

[5] Cooper, Alan, Ibid, P108-109.

 

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I just was boring at work :P

Shri. Anand Vasant Asnotikar, Hon'ble Minister for Science & Technology, Government of Karnataka at Business Technology Summit 2008.

 

Photograph from Business Technology Summit 2008 in Bangalore, presented by Saltmarch Media. Photograph ©Copyright Saltmarch Media

 

Shri. Anand Vasant Asnotikar, Hon'ble Minister for Science & Technology, Government of Karnataka at Business Technology Summit 2008.

 

Photograph from Business Technology Summit 2008 in Bangalore, presented by Saltmarch Media. Photograph ©Copyright Saltmarch Media

Shri. Anand Vasant Asnotikar, Hon'ble Minister for Science & Technology, Government of Karnataka at Business Technology Summit 2008.

 

Photograph from Business Technology Summit 2008 in Bangalore, presented by Saltmarch Media. Photograph ©Copyright Saltmarch Media

Photograph from Saltmarch Media's Business Technology Summit 2008 in Bangalore. Photograph ©Copyright Saltmarch Media. Non-commercial use permitted with attribution and linkback to this page on Saltmarch's Flickr photostream. All other rights reserved.

Photograph from Saltmarch Media's Business Technology Summit 2008 in Bangalore. Photograph ©Copyright Saltmarch Media. Non-commercial use permitted with attribution and linkback to this page on Saltmarch's Flickr photostream. All other rights reserved.

Audience at Business Technology Summit 2008.

 

Photograph from Business Technology Summit 2008 in Bangalore, presented by Saltmarch Media. Photograph ©Copyright Saltmarch Media

Audience at Business Technology Summit 2008.

 

Photograph from Business Technology Summit 2008 in Bangalore, presented by Saltmarch Media. Photograph ©Copyright Saltmarch Media

Photograph from Business Technology Summit 2008 in Bangalore, presented by Saltmarch Media. Photograph ©Copyright Saltmarch Media. Non-commercial use permitted with attribution and linkback to this page on Saltmarch's Flickr photostream. All other rights reserved.

Zalando Head of Mobile Shop Christian Drehkopf presents at InternetWorld Congress 2015.

 

Learn more about Zalando Tech:

tech.zalando.com

Twitter: @ZalandoTech

Instagram: zalando_tech

Audience at Business Technology Summit 2008.

 

Photograph from Business Technology Summit 2008 in Bangalore, presented by Saltmarch Media. Photograph ©Copyright Saltmarch Media

Shri. Anand Vasant Asnotikar, Hon'ble Minister for Science & Technology, Government of Karnataka at Business Technology Summit 2008.

 

Photograph from Business Technology Summit 2008 in Bangalore, presented by Saltmarch Media. Photograph ©Copyright Saltmarch Media

Photograph from Saltmarch Media's Business Technology Summit 2008 in Bangalore. Photograph ©Copyright Saltmarch Media. Non-commercial use permitted with attribution and linkback to this page on Saltmarch's Flickr photostream. All other rights reserved.

Audience at Business Technology Summit 2008.

 

Photograph from Business Technology Summit 2008 in Bangalore, presented by Saltmarch Media. Photograph ©Copyright Saltmarch Media

Shri. Anand Vasant Asnotikar, Hon'ble Minister for Science & Technology, Government of Karnataka at Business Technology Summit 2008.

 

Photograph from Business Technology Summit 2008 in Bangalore, presented by Saltmarch Media. Photograph ©Copyright Saltmarch Media

Shri. Anand Vasant Asnotikar, Hon'ble Minister for Science & Technology, Government of Karnataka at Business Technology Summit 2008.

 

Photograph from Business Technology Summit 2008 in Bangalore, presented by Saltmarch Media. Photograph ©Copyright Saltmarch Media

Audience at Business Technology Summit 2008.

 

Photograph from Business Technology Summit 2008 in Bangalore, presented by Saltmarch Media. Photograph ©Copyright Saltmarch Media

This is a perfect example of miscommunication. From the front this design looks exactly like the diagram (produced by another team). Unfortunately, from the side, the two dimensional nature of the implementation is revealed.

Shri. Anand Vasant Asnotikar, Hon'ble Minister for Science & Technology, Government of Karnataka at Business Technology Summit 2008.

 

Photograph from Business Technology Summit 2008 in Bangalore, presented by Saltmarch Media. Photograph ©Copyright Saltmarch Media

Shri. Anand Vasant Asnotikar, Hon'ble Minister for Science & Technology, Government of Karnataka at Business Technology Summit 2008.

 

Photograph from Business Technology Summit 2008 in Bangalore, presented by Saltmarch Media. Photograph ©Copyright Saltmarch Media

Photograph from Saltmarch Media's Business Technology Summit 2008 in Bangalore. Photograph ©Copyright Saltmarch Media. Non-commercial use permitted with attribution and linkback to this page on Saltmarch's Flickr photostream. All other rights reserved.

The sheer genius of the reusable object-oriented design patterns in this opus put me in awe.

Shri. Anand Vasant Asnotikar, Hon'ble Minister for Science & Technology, Government of Karnataka at Business Technology Summit 2008.

 

Photograph from Business Technology Summit 2008 in Bangalore, presented by Saltmarch Media. Photograph ©Copyright Saltmarch Media

 

Shri. Anand Vasant Asnotikar, Hon'ble Minister for Science & Technology, Government of Karnataka at Business Technology Summit 2008.

 

Photograph from Business Technology Summit 2008 in Bangalore, presented by Saltmarch Media. Photograph ©Copyright Saltmarch Media

Photograph from Saltmarch Media's Business Technology Summit 2008 in Bangalore. Photograph ©Copyright Saltmarch Media. Non-commercial use permitted with attribution and linkback to this page on Saltmarch's Flickr photostream. All other rights reserved.

Photograph from Saltmarch Media's Business Technology Summit 2008 in Bangalore. Photograph ©Copyright Saltmarch Media. Non-commercial use permitted with attribution and linkback to this page on Saltmarch's Flickr photostream. All other rights reserved.

Photograph from Saltmarch Media's Business Technology Summit 2008 in Bangalore. Photograph ©Copyright Saltmarch Media. Non-commercial use permitted with attribution and linkback to this page on Saltmarch's Flickr photostream. All other rights reserved.

Audience at Business Technology Summit 2008.

 

Photograph from Business Technology Summit 2008 in Bangalore, presented by Saltmarch Media. Photograph ©Copyright Saltmarch Media

Shri. Anand Vasant Asnotikar, Hon'ble Minister for Science & Technology, Government of Karnataka at Business Technology Summit 2008.

 

Photograph from Business Technology Summit 2008 in Bangalore, presented by Saltmarch Media. Photograph ©Copyright Saltmarch Media

 

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