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Two fresh-faced teenage girls were taking photos of each other in the greenhouse. Very charming. Aquatic Room in the Enid A. Haupt Conservatory, New York Botanical Garden, The Bronx, NYC -- March 26, 2022
www.intersectionconsulting.comAs our professional and personal lives become more connected through social media, it’s common for organizations to have some employees representing their brands on social networks away from the office.
As these overlaps take root, it’s important to implement a social media policy so both the employer and employees understand what’s expected with respect to roles, responsibilities and behavior.
www.intersectionconsulting.comA high level view of the process I use when speaking with clients about social media strategy.
www.intersectionconsulting.comThis “social media commuter” guide maps out the main strategy arteries: Discovery; Strategy; Implementation; Management; Audit
www.intersectionconsulting.com
1. Develop strategies based on the dynamics of online search, content marketing (brand journalism) and social media
2. Create great content that helps answer your target audience’s questions and solve their problems
3. Publish content on the web and across social media channels
4. Promote content using search engine optimization, permission based e-marketing and social media
5. Manage, maintain, review, update and archive content on an ongoing basis
6. Collect, measure and analyze marketing data to assess engagement, conversion rates, leads and sales
www.intersectionconsulting.comDon't get distracted by all the "shiny" tools - think about your social media strategy before jumping in. Note: Thanks to Ivan Walsh - that's his "50 Social Media Icons" image in the big bubble.
www.intersectionconsulting.comThe dynamics of social media revolve/intersect around:
* the democratization of information and knowledge
* the distribution of content through social interaction
* publishing tools that are scalable and easy to access
* individuals transitioning from media consumers to content publishers
* a transformation from one-way media broadcasts to two-way communication
www.intersectionconsulting.comInspired by "The Top Six Reasons Companies are Still Scared of Social Media" (Social Media Today) .What are you afraid of?
www.intersectionconsulting.comDragonflies have a unique ability to maneuver in multiple directions during flight due to the fact that their four independent wings work in unison.
This visual was inspired by The Dragonfly Effect – Quick, Effective, Powerful Ways to Use Social Media to Effect Social Change written by Jennifer Aaker and Andy Smith. I love the dragonfly concept and thought it also represented the perfect metaphor for connecting the major elements of social media strategy: 1. Social Environment; 2. Strategic Planning; 3. Tactical Implementation; 4. Ongoing Management
www.intersectionconsulting.comSocial Media is not a solution for organizations with major infrastructure issues. If anything, social media marketing will be the weight that exposes cracks in leadership, culture, product quality, customer service, etc.
www.intersectionconsulting.com“Influence” is the latest social media hot button topic. How does your organization become a significant member within the communities you serve?
Brian Solis delves into this on a recent blog post: Social Media’s Critical Path: Relevance to Resonance to Significance.
Your content is the currency that starts the relationship building process across social channels. The path of Relevance to Resonance to Significance needs to begin with a deep understanding of your audience’s information needs – it’s difficult to be relevant without knowing what’s important to your community.
A circular narrative on the loneliness we feel social media helps to alleviate, but the loneliness it brings when all our relationships are digital
www.intersectionconsulting.comThe more relevant your social media communication (right person + right content + right channel + right time), the greater the opportunity to build a community and increase business value.
How does social media relate to your organization? Social media will envelop every part of a corporate entity over time. For more information on social media strategy, please visit windmillnetworking.com
If you'd like to use this photo as part of your website or project, please let me know as well as include a backlink to windmillnetworking.com. Thank you!
www.intersectionconsulting.comThe promise of social media is Social Business Design – the use of tools and technology, not as the endgame, but rather as a means of aligning social media and business strategy.
A social culture shift has the power to elevate your organization by facilitating: Internal/external connectivity; The need to deeply understand your audience (the precursor to community development); A collaborative approach to managing your brand