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Today's swag car is a diecast Ford Mustang Fastback with Office 365 on the roof. This one came from TechEd 2011 in Atlanta, one of three Office family cars that were available.
Flexera Software gave out these foam stress-relief race cars at TechEd 2010 in New Orleans to promote their AdminStudio product "for a stress-free move to Windows 7 and App-V." I'm not sure how stres-free it is or was because the software is much too expensive for my budget. The race car was right in my price range though.