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PUMA wanted to understand whether its efforts to develop more sustainable clothing products had in fact been successful once all environmental impacts across the full product lifecycle had been taken into account. So we compared the true cost of two conventional products and two more sustainable products; a pair of PUMA’s conventional Suede shoes and conventional cotton t-shirt versus a pair of PUMA’s soon to be launched biodegradable InCycle Basket shoes and biodegradable cotton InCycle t-shirt.
For the entire article please visit www.trucost.com/blog/105/the-true-cost-of-clothing