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www.mortgagecentre.com/bradgeisler
11086-156th Street, Unit 213,
Edmonton, Alberta,T5P4M8
780-431-2786
Edmonton Mortgage, Edmonton mortgage broker, Edmonton Refinance, Edmonton Financial Services, Edmonton Financial Advisors
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Narrative Case Study: How Videos Can Be Used To Refine a Company Message
Who Is Narrative And What Do They Do?
Narrative’s founders were frustrated with the status quo of current social media. They felt that users were being unfairly treated by the platforms they supported, so they decided to create their own platform. A space where user content would be valued. From this disruptive idea Narrative was born. The platform is a “content economy” where creators, moderators, and anyone else who assists in the creation of high quality content is rewarded. Defying the conventions of established platforms, Narrative is a network governed by the users. Both moderators and the platform’s Tribunal are elected by active members. The first of its kind, Narrative will be the world’s journal. It’ll provide a subject-orientated network with no middleman, where the power is in the member’s hands. In many ways, existing social networks have thrived as a direct result of users sharing high quality content. However, in most cases there is no direct reward for producing this content. Narrative solves this problem by rewarding all positive contributors.
The Challenges They Were Facing
We’ve helped Narrative overcome several challenges through video. As they prepared for their ICO, the Narrative team felt that their marketing assets lacked a key ingredient. Namely, a punchy piece of content that explained their concept clearly.
They had a 60 page white paper which explained the goal and operations of the platform. However, this wasn’t going to be suitable for scaling awareness. It lacked the strength of a shareable and engaging elevator pitch.
Then in mid-2018 the Narrative team were struggling to summarise the key benefits of owning or contributing to a niche in an engaging format. Once again we worked with the team to overcome this issue.
The Solutions
Intro Video
Four weeks after Narrative first contacted us they received their first professional 90 second video. The new video clearly and engagingly summarised their unique selling proposition. The video also positions Narrative as the solution to a widespread problem in social media. Therefore establishing the massive opportunity presented by the new platform.
Niches Video
The second video was designed to effectively explain one of the platform’s vital features - the ability to curate and own a niche.
We produced this video to be distributed on all social media platforms and created a 60 second version specifically for the growing Instagram audience.
The Video Goals
“The goal from day one was always product awareness,” said Rosemary.
“We were launching our ICO, so we needed as many people out there to know our name and how we can help them. The video needed to be shareable to drive as much traffic as possible.”
What Made Them Choose Clarity Animations?
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We have been bombarded by offers to do explainer videos, but when I visited the website and examples for Clarity, I was impressed with the style and variety of videos.Upon delving further and communicating with the team, I felt a strong sense of customer service and attention to detail. Those qualities were obvious before, during, and after we chose to work with Clarity.
Rosemary O'Neill - Co-Founder
How Did Narrative Use Their Explainer Videos?
“We’ve used our explainer videos on our social media (Facebook, Reddit, Twitter, LinkedIn, etc.), including a pinned Tweet,” said Rosemary. “We shared our intro video to our newsletter subscriber list to support pre-ICO sales. It’s the focal point of our newly established YouTube channel.”“We’ve also used the intro video numerous times when answering live questions in our Telegram channel, as it’s a great quick summary of our complex platform. Shareability was important, because we wanted our stakeholders to be able to easily “spread the word” while preserving our preferred messaging.”
The Results
"The video has enabled us to succinctly communicate our vision for the Narrative, while the Niche Ownership video clearly conveys the benefits of Niche Ownership," said Rosemary.
The intro video has over 10,000 views on YouTube and the niches video has been used to drive traffic to the Narrative website via Instagram ads.
Want to generate results just like Narrative?
Book a Call Now
Were They Happy They Chose Us To Work With?
100% yes. We’re looking to potentially do further videos as our project progresses.” I’ve never seen a vendor so dedicated to a smooth communication process. And that was from halfway around the world (we’re based in Eastern US)!
Got Any Questions?
Simply Book A Call With The Owner Here
Look I get it, you may not be ready to order just yet... So if you have any questions or doubts simply book a call here and I'll happily answer your queries.
I look forward to chatting soon.
Click Here To Book Your Call
Got Any Questions?
Simply Book A Call With The Owner Here
Look I get it, you may not be ready to order just yet... So if you have any questions or doubts simply book a call here and I'll happily answer your queries.
I look forward to chatting soon.
Click Here To Book Your Call
The post Narrative Case Study: How Videos Can Be Used To Refine a Company Message appeared first on Clarity Animations.
Refining my design for an underground system along Mahoning Road in Canton... this desk has all sorts of projects coming in!
sales, marketing, debt consolidation, divorce buyouts, home improvement, mortgages, purchase, refinance, reverse mortgages, wizard of oz
Sarah Haight Sanagria, Jorge Cruz, Lynn Murray / Southern Methodist University - Central University Libraries
During our visit of el Museo de las Salinas del Carmen, in Antigua, Fuerteventura, Canary Islands, we learned so much about the process of harvesting and refining salt.
Louisiana Refining System pipelines. 3 pipelines that increase the ROW by 133 percent
a IMG_3157 LRS pipes swamp and roads
A man pours crude oil into a tank inside a make-shift refinery in the Aleppo countryside January 13, 2015. Residents of Kafr Hamra, a town in the rural Aleppo countryside, refine crude oil in makeshift cottage refineries in warehouses and backyards for heating, operating bakeries and even running cars, just like most locals across rebel-held areas of Syria. The state no longer pumps gasoline to areas in rebel hands, and civilians have resorted to buying crude oil from armed groups who have taken over major oil producing areas in the east since 2012. Islamic State is currently in control of oil wells, and civilian middlemen now buy crude from the group before reselling it to locals, but the practice predates Islamic State's capture of oil wells from rival groups. REUTERS/Nour Kelze(SYRIA - Tags: BUSINESS COMMODITIES ENERGY POLITICS CIVIL UNREST CONFLICT) .
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A refine piece, it's band of 8 inches was delicately weave into simple yet strong structure of silver tone jump rings & blue anodized jump rings & is dressed beautifully with baby blue & dark blue glass beads, 2 round Czech glass beads, blue glass seed beads, baby blue acrylic beads, dark blue resin beads & finally 4 very unique artisan polymer beads; 2 dark blue & 2 baby blue by Toni Ransfield (ToniNZ ~ Etsy ID). It is also accented blue jewel tone willows & silver tone cross charms.
sales, marketing, debt consolidation, divorce buyouts, home improvement, mortgages, purchase, refinance, reverse mortgages, wizard of oz
refining The tongue cant perceive particles larger than 30 micrometres in size, so extensive grinding is needed for a good Mouthfeel.
The raw cocoa liquor is then
Alofe Refining Facial Scrub is formulated with African Cape Aloe and soft polyethylene granules.
* Key Benefits *
- Removes impurities and gently scrubs away dead skin cells - Increases rejuvenation of new skin cells - Leaves skin smooth, polished and vibrant - Helps improve the appearance of all skin types
Find out more at www.alofeproducts.com
At Guaranteed Rate, we are one of the best mortgage companies for refinancing for those looking for options and loan products that work with their financial goals. Guaranteed Rate is a top ten national lender with 95% customer satisfaction rating. As one of the top online digital mortgage companies, we can provide very low costs through the process, saving you money and time.
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A multi-benefit, refining youth serum for men and women.
BENEFITS FOR YOU
•Brightens overall complexion. Prevents sun spots and corrects existing hyperpigmentation for glowing skin.
•Tightens skin. The silky formula replenishes collagen to reduce fine lines and wrinkles.
•Ultra-hydrating. The hydration-packed formula penetrates deep for long-lasting hydration.
•Healing. The regenerating formula heals scars and acne for a smoother complexion.
•Targets redness. Instantly reduces inflammation, while also treating rosacea and acne.
YOU’LL EXPERIENCE
This ultra-silky oil penetrates deep into the skin to leave your complexion brightened, smooth, and youthful-looking. Plus, it smells heavenly and delivers an incredible glow, promising to never leave skin with a greasy finish.
WHY IT’S GLOWING
Get yourself a product that can do it all. Enter holi(oil) – the holy grail of face serums. Loaded with anti-aging vitamins and oils, this serum delivers a plethora of benefits, like reducing redness and scarring, wrinkles, and hyperpigmentation – just to name a few. You won't be able to go a day (or night) without it. What's more? It combines the highest grade of natural, non-gmo ingredients that are organic or wild crafted. Each ingredient is sourced in Europe (for superior quality) from small suppliers who are trustworthy and pure, so you can feel healthy and sophisticated about the formula behind this magic youth serum.
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