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Introduction
It has been nearly a decade since words like #social #media and #mobile apps were first introduced onto the scene, this was back in 2006 and 2007. Now it is 2017, and things are changing fast.
Innovative technology has changed so much that you have to wonder, what is next? We now use voice search. Alexa and Siri are now part of our daily lives, and 2018 is set to bring more changes under the voice search umbrella.
How Does This Affect SEO?
SEO is changing as well. You can no longer optimize your SEO for websites and mobile apps. You have to take everything you do to the next level. Do you remember when you had to translate some of your searches into a language you understand? We no longer have the need for translators. In fact, this function is gone.
We now have to re-invent the wheel with SEO.
1) Everything is done locally now. You have to go beyond your #business name and address. The more information you give, the better the query will pick it up and show your brand to potential customers.
2) Your reviews tell others what they need to know. Your brand has to be a 4-star brand or better. You need to find ways to get passed the written review and look for ways it can help you grow your brand.
3) Find out what #keywords will sell your brand the most and use them locally.
How Does Artificial Intelligence Help Market Your Brand?
1) You can use AI to gather all the information you need for your customers or potential customers. LEt the AI do the dirty work for you. AI will go into the social media platforms and do some digging.
2) You need to take your marketing from segmentation to personalization. Let AI do this. AI will take all the guesswork out of your research. You will have more success determining what your customers like and dislike. You will gain a better understanding of who your customer base is and why they are loyal to you.
3) AI will help you with your campaign strategies. AI will help you determine what strategies worked in the past and which ones did not. Artificial intelligence will pick up what each demographic requires, so you will not spend any unnecessary money where you do not need to.
How Does Augmented Reality Work In Your Marketing
1) You will get to tell your story. You will bring the #audience along for the ride. You will give them a sense of who you are and what you can do for them. Every brand needs a story. #Augmented-reality will help you tell yours.
2) Augmented reality will allow you put on a show. You can show a virtual show on your site. You can take them on a tour. You will get the chance to show them what makes you unique.
3) Augmented reality will bring the customer into your social media world. Give them an interactive menu and watch them go.
All the World is stage now. You need to play your part until the curtain goes down.
Eight predictions about SEO are outlined and explained in this infographic. Among the predictions:
• Increased adoption of Google AMP (accelerated mobile pages). AMP is just one way to improve the overall performance of the mobile Web.
• The rise of voice search. In 2016, Google reported that 20% of searches on its mobile app were voice searches, according to data cited in the infographic.
• Machine-learning and artificial intelligence. The infographic predicts that Google may release more machine-learning updates beyond RankBrain.
With its deployment in search engine’s algorithms, AI has become a hot topic for the discussions. The purpose of this deployment was to automate the process of websites’ ranking. Apart from very rare cases that really need intervention from the humans, most of the cases are manageable by #artificial-intelligence. Here, it would be worth talking about the impact of artificial intelligence on search engine results against the queries that are entered.
Here, you may wonder how artificial intelligence works with search engine. AI is mainly based on machine learning. It means that this algorithm is made to learn about the search queries and trends in searching on its own.
Intention behind the query
With AI, it is going to be more important for the marketers to focus on search intent. Searchers will not have to focus much on the query because search engine is going to identify what they want. In this scenario, it is going to be important for the marketers to identify that search intent in order to keep up with the requirements. Having that said, you will need to create the content through which you will be able to address the concerns of the audience.
Keywords do not matter that much
If you are going to use keywords just for the sake of using keywords, you are not going to get the results especially now when AI based search engine algorithm is up and running. The matter of fact is that no content creator wants to senselessly insert a lot of keywords in the content in order to make search engines paying attention to the content. #RankBrain has the ability to rank a web page against a specific keyword which may not be even present in the content. It means that search engines are not heading towards understanding the concept of the content rather than identifying it with the help of keywords used in it.
Here, you have to make sure that you are not writing to convince the search engines because they are not going to be convinced this way now. Google has been trying to shift people’s focus on content, and this is exactly what you need to do.
The scope of voice search
With an increase in the usage of mobile devices, one thing that people find quite difficult is to type search queries because visible keypads tend to take the entire concentration of the searcher. Google is quite aware of it. This, along with the other reasons, has compelled Google to work on answering search queries. So far, the response is great. The prospects of voice search seem quite obvious.
Since voice search seems quite informal way of searching, it naturally requires search intent to be identified. Marketers have to make sure that they are working on all of the possible search queries that can be related to the business they are promoting.
By now everybody has heard of Google’s RankBrain, the new synthetic intelligence device discovering algorithm that is supposed to be the most recent and biggest from Mountain Watch, Calif. What numerous of you could possibly not recognize, even so, is just how rapidly the Web o...
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Đến với Đào tạo SEO Seva của giảng viên Thành Akita tại Hà Nội bạn có thể LÊN TOP HÀNG NGÀN TỪ KHÓA CHỈ VỚI 01 BÀI VIẾT: Bạn sẽ được tiếp cận phương pháp xây dựng cấu trúc nội dung và chất lượng nội dung hoàn toàn mới đáp ứng được thuật toán RankBrain
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SEO Faktörleri
SEO çalışması yaparken, Google’nin SEO faktörleri başlığı altında kabul ettiği birçok hususa dikkat etmek gerekmektedir. SEO faktörleri olarak kabul edilen zorunluluklara ise her geçen saniye bir yenisi eklenmektedir. Bunun nedeni ise Google’nin algoritmasını devamlı olarak güncellemesidir. Günlük güncellemelerin beraberinde Google, her yıl köklü değişikliklere gitmekte ve site sahiplerinin sitelerini bu değişikliklere göre optimize etmesini sağlamaktadır. Aksi halde ciddi sıralama kayıpları kaçınılmaz olacaktır.
SEO Faktörleri Nelerdir?
Seo faktörleri geniş bir yelpaze içerisinde bulunan sayısız hususa dayanmaktadır. Ancak Google, büyük güncellemeler ile temel SEO faktörleri hakkında bilgilendirmeler yapmaktadır. Google’nin her yıl gerçekleştirdiği köklü değişikliklere birkaç örnek vermek gerekirse;
- 2014 Yılında HTTPS’ye geçiş yaparak sayfaların ve sitelerin değerini arttırmak adına önemli bir adım atmıştır,
- 2015 Yılında mobil kullanıcıları daha ön planda tutan, mobil uygunluk denetimini hayata geçirmiştır,
- 2016 Yılında RankBrain adında bir yapay zekayı hayata geçirmiş ve güncellemelerini kendisi yapmaya başlamıştır,
- 2017 Yılına gelindiğinde ise HTTPS’yi siteler için bir zorunluluk haline getiren önemli politikasal değişiklikler yapmıştır,
- 2018 Yılında ise bizim üzerinde en çok durduğumuz husus olan kullanıcı deneyimi ile mobil yüklenme hızını ön plana çıkartmıştır.
Bu şekilde uzunca bir liste yapmak mümkündür.
Đến với Đào tạo SEO Seva của giảng viên Thành Akita tại Hà Nội bạn có thể LÊN TOP HÀNG NGÀN TỪ KHÓA CHỈ VỚI 01 BÀI VIẾT: Bạn sẽ được tiếp cận phương pháp xây dựng cấu trúc nội dung và chất lượng nội dung hoàn toàn mới đáp ứng được thuật toán RankBrain
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Đến với Đào tạo SEO Seva của giảng viên Thành Akita tại Hà Nội bạn có thể LÊN TOP HÀNG NGÀN TỪ KHÓA CHỈ VỚI 01 BÀI VIẾT: Bạn sẽ được tiếp cận phương pháp xây dựng cấu trúc nội dung và chất lượng nội dung hoàn toàn mới đáp ứng được thuật toán RankBrain
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Đến với Đào tạo SEO Seva của giảng viên Thành Akita tại Hà Nội bạn có thể LÊN TOP HÀNG NGÀN TỪ KHÓA CHỈ VỚI 01 BÀI VIẾT: Bạn sẽ được tiếp cận phương pháp xây dựng cấu trúc nội dung và chất lượng nội dung hoàn toàn mới đáp ứng được thuật toán RankBrain
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From Smartphones to Smart speakers to smart homes, voice search technology keeps improving.
Improvements in Google’s RankBrain along with the availability of voice search in over 100 languages are some of the factors that have contributed to this along with rising consumer demand for smart speakers.
Most voice searches are conversational and google has a 95% accuracy rate when the spoken language is English.
Is your website optimized for voice search ? Reach out to our experts to find out how you can leverage the growth of voice search .
#voice #searchengine #mobile #IntrepidITServices
Liste der wichtigsten Google Algorithmen:
PageRank
Hummingbird
Penguin
Panda
Pigeon
RankBrain
BERT
Mobile-Friendly Update
HTTPS Update
E-A-T Algorithmus
Core Updates
Possum Algorithmus
Fred Algorithmus
Google EAT Update
Google Medic Update
Google Algorithmus PageRank einfach erklärt
PageRank ist einer der bekanntesten und ältesten Algorithmen von Google. Es wurde ursprünglich von Larry Page, dem Gründer von Google, entwickelt und ist ein wichtiger Faktor für das Ranking von Websites in den Google Suchergebnissen.
PageRank basiert auf dem Konzept, dass eine Website von höherem Wert ist, wenn sie von anderen hochwertigen Websites verlinkt wird. Je mehr hochwertige Websites auf eine bestimmte Website verlinken, desto höher wird ihr PageRank bewertet.
Diese Bewertung wird durch ein komplexes Berechnungsverfahren ermittelt, bei dem die Anzahl und Qualität der Links, die auf eine Website verweisen, berücksichtigt werden. Es ist wichtig zu beachten, dass PageRank nur ein Teil des Gesamtalgorithmus von Google ist und dass es viele andere Faktoren gibt, die das Ranking von Websites beeinflussen.
Zusammenfassend kann gesagt werden, dass PageRank ein wichtiger Faktor für das Ranking von Websites in den Google Suchergebnissen ist und dass es auf dem Konzept basiert, dass eine Website von höherem Wert ist, wenn sie von anderen hochwertigen Websites verlinkt wird.
La inteligencia artificial es fundamental en el marketing digital. Este ebook de 40 páginas en formato PDF, "Inteligencia Artificial en Marketing Digital" que vendemos tiene el contenido mas actual sobre la temática. Mira los primeros 4 capítulos de los 8 que reúne el libro digital en este enlace: Click aquí.
Contenidos del ebook:
Cap 1) - 4 maneras de hacer tu sitio web a prueba de futuro
Diseño sensible
Imágenes más inteligentes
Usa palabras Sabias
Diseño rico en medios de comunicación
Cap 2) - Uso de Chatbot para aumentar tráfico web y ventas
¿Qué es un Chatbot?
Chatbots para el marketing
Más tipos de Chatbot
Cap 3) - Cómo la Inteligencia Artificial cambiará la cara de Internet
Cómo Google es cada vez más inteligente y lo que esto implica para los comerciantes
RankBrain
Cap 4) - Cómo la publicidad programática utiliza la IA para hacer campañas más inteligentes
Cap 5) - Cómo hacer LSI de la manera correcta (Latent Semantic Indexing o Indexación de la semántica latente)
Cap 6) - Los sitios web construidos por la IA del futuro
Cap 7) - Las principales formas en que la IA afectará al marketing en Internet
Cap 8) - Por qué la intención es importante para el SEO y la IA www.laweb1.com/producto/inteligencia-artificial-en-market...