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In 2011, the Land O' Lakes Tourist Association (LOLTA) created a new promotional video with the financial support of the Frontenac Community Futures Development Corporation. The LOLTA catchment area included Lennox and Addington, Frontenac and Hastings Counties.
Jeff Green, Editor of the Frontenac News published the following article on December 12, 2017:
"It started up 74 years ago, during the Second World War in 1943, when the idea of forming a marketing organization for a region that was just developing road access was pretty forward-thinking.
Over the years the Land O’Lakes Tourist Association (LOLTA) has seen many ups and downs, and this week in Sharbot Lake the current Board of Directors took the difficult decision to disband.
Harvey Webster, the Manager of the Loughborough Inn, was the chair of LOLTA until Monday. He has been an active member and a member of the Board of Directors over the years.
He said that while LOLTA is shutting down, the marketing work that it had been doing will carry on.
“It was a sad situation but it's not that the Land o’Lakes are disappearing. The counties and local townships have stepped in over the last few years, and the provincial Regional Tourist Organisations (RTO’s) have come on stream as well. For our members, there are still opportunities for promotion as part of a region even with us closing down,” he said.
“As far as I am concerned LOLTA is not buried yet, it is more like it is more like it is on hold. If the municipalities and RTO’s step back, we will need LOLTA again.”
The storied history of LOLTA was the subject of a video that was made by Ken Hook in 2013. Hook served as LOLTA manager for one year, after the departure of Terry Shea, manager between 2003 and 2008.
The video outlines how the association got its start as a group of fishing lodges from Tweed, the region called “North Addington” at the time, which is now Stone Mills and Addington Highlands townships, and “North Frontenac”, which at the time referred to the region of Frontenac County north of Verona.
The focus of the association was for lodges and other groups to take advantage of the opportunities that were to come as the war ended and US tourists began to look northward for fishing opportunities. Membership dues went up in 1947 to $5 per season.
Over the years the association changed as new leaders came forward, two of whom, Jeanette Whitfield (1963 -1966) and Faye Henry (1979 -1996) were interviewed. They both talked about issues that were specific to their day, but also to issues that remain relevant today. For example, Henry talked about how much effort it took for the region to be noticed by various levels of government, and they both talked about the need for businesses to work together.
LOLTA was able to access grant money for its members through the Ontario Ministry of Agriculture and Rural Affairs between the late 1990s and 2010, but those programs dried up or were diverted to municipalities.
The LOLTA region, which had expanded over the decades to include all Frontenac and Lennox and Addington Counties and the Municipality of Tweed, was essentially cut in half when the province of Ontario set up the RTO’s a few years ago. The Ontario Highlands Region includes North and Central Frontenac, Addington Highlands and Tweed, but Stone Mills, South Frontenac, Napanee, and Frontenac Islands are all part of the Great Waterway region.
Having members split into two regional organizations did not help LOLTA, which has struggled in recent years as managers have come and gone. A couple of years ago, the LOLTA office in Kaladar was shut down and long-serving office administrator Joanne Cuddy was let go.
LOLTA was run out of the home office of its latest manager, Jen Fitzpatrick, until she left.
The board began to consider shutting LOLTA down when they realised that, as volunteers who were all busy working on their own businesses, they did not have the energy, or finances, to carry on.
I guess that the Land O’Lakes Tourist Association basically ran its course,” said Harvey Webster. “With the Internet and these other government options that there are for these businesses to be promoted, and the fact that we are a volunteer board, there was nothing for us to do but shut down.”
So, just months from its 75th anniversary, LOLTA is no more."
Note: The LOLTA General Manager from 2011 to 2014 was Rachelle Hardesty.
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View more work by Mair at www.mairperkins.co.uk or like the Facebook page www.facebook.com/animator.illustrator
POP OUT WITH VISUAL CONTENT #photo #video #story #marketing #digitalmarketing #visualcontent #contentcreator #content #promotion #promotionaladvertising #promotionalvideo #videoproduction #videobranding #videoproductioncompany #advertising #advertisingphotography #mgfxprime
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Are you remembering to click over to the Insight for your camp's YouTube Videos? First, log in to your YouTube account. Navigate to your Videos, and then select the Insight button. You will find helpful information about how viewers discover your Videos, etc. CAMP TV assists camps with boosting their YouTube presence. Serving camps since 1987. Found online at www.camptv.net.
View more work by Mair at www.mairperkins.co.uk or like the Facebook page www.facebook.com/animator.illustrator
View more work by Mair at www.mairperkins.co.uk or like the Facebook page www.facebook.com/animator.illustrator
View more work by Mair at www.mairperkins.co.uk or like the Facebook page www.facebook.com/animator.illustrator
View more work by Mair at www.mairperkins.co.uk or like the Facebook page www.facebook.com/animator.illustrator
This graphic comes from a Brightcove video. The smart folks at Brightcove summarized a Forrester Research report about video usage, and you can probably guess that research shows we love to watch video online. These numbers are from the third quarter of 2011. We see here numbers for:
• Listening to Podcasts
• Viewing Photosharing Sites
• Listening to Music
• Reading Blogs
• Reading Forums
• Reading Customer Reviews
• Watching Videos
The blue bars represent United States numbers, and the purple represents European numbers.
BOTTOM LINE -- Mom expects to spend time with your camp's video content.
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Stills from our video shoot for Happy Kitchen organic Cafe and bakery in Hackney, London.
Produced by Freshly Made Films
Experience the pinnacle of creative production with our latest project featuring Howard House by Zeno Entity Architects. As a premier creative production studio based in Melbourne, Australia, we specialize in concept and creative development, production, and post-production services tailored for brands, companies, media agencies, small businesses, and government agencies.
Expert Videography
Our skilled videography team captures the architectural brilliance of Howard House, emphasizing its modern design, luxurious interiors, and stunning outdoor spaces. Utilizing state-of-the-art equipment and innovative techniques, we meticulously craft each shot to present the property in its finest light.
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From initial concept to final production, we offer a full spectrum of creative development services. Our team collaborates closely with clients to develop compelling concepts that resonate with target audiences, ensuring that the vision is flawlessly executed.
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In post-production, our expert editors transform raw footage into a polished, visually captivating narrative. Leveraging advanced editing software, we enhance vibrant colors, sharp details, and dynamic contrasts, bringing Howard House to life on screen. Our post-production process is dedicated to delivering seamless and engaging results that captivate and inform viewers.
Attention to Detail
Our commitment to precision and creativity ensures that every aspect of the video production process is executed to perfection. We understand the importance of storytelling in videography and strive to deliver a powerful narrative that highlights the architectural beauty of Howard House while engaging and inspiring the audience.
Stills from our video shoot for Happy Kitchen organic Cafe and bakery in Hackney, London.
Produced by Freshly Made Films
One story Soft Contemporary ranch house locate in North of San Antonio, Texas designed by OSCAR E FLORES DESIGN STUDIO
One story Soft Contemporary ranch house locate in North of San Antonio, Texas designed by OSCAR E FLORES DESIGN STUDIO
One story Soft Contemporary ranch house locate in North of San Antonio, Texas designed by OSCAR E FLORES DESIGN STUDIO
One story Soft Contemporary ranch house locate in North of San Antonio, Texas designed by OSCAR E FLORES DESIGN STUDIO
One story Soft Contemporary ranch house locate in North of San Antonio, Texas designed by OSCAR E FLORES DESIGN STUDIO
One story Soft Contemporary ranch house locate in North of San Antonio, Texas designed by OSCAR E FLORES DESIGN STUDIO
View more work by Mair at www.mairperkins.co.uk or like the Facebook page www.facebook.com/animator.illustrator
One story Soft Contemporary ranch house locate in North of San Antonio, Texas designed by OSCAR E FLORES DESIGN STUDIO
Video animado promocional para negocios, comercios y empresas, video para redes sociales, para promover servicios, productos y negocios. bit.ly/VideoComercial
One story Soft Contemporary ranch house locate in North of San Antonio, Texas designed by OSCAR E FLORES DESIGN STUDIO
View more work by Mair at www.mairperkins.co.uk or like the Facebook page www.facebook.com/animator.illustrator
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Red Fox Media, a video production company in Birmingham, Alabama, worked with Hall Marketing to produce a promotional video for the Pelham Senior Center.
View more work by Mair at www.mairperkins.co.uk or like the Facebook page www.facebook.com/animator.illustrator