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August 22, 2022 - Session 201 - Sustainability Storytelling: Leaning Into Your Values
Presented by:
Marissa Long, Inspire PR Group
Michael Senger, Principal and Practice Technical Leader, Heapy
Gabe Lorenz, Customer Service Coordinator, Ohio Air Quality Development Authority
Telling a strong sustainability and ESG story is a powerful tool for marketing your brand. Consumers are also demanding more from the brands and businesses they support, and customers are raising expectations for sustainability initiatives from their suppliers and business partners. Organizations that integrate positive/demonstrated corporate actions into existing value propositions are creating new opportunities to tell dynamic stories. When you tie sustainability into the core of your business, you send a message that is authentic, believable and credible to your audience.
In this session you will learn how to help your client or organization establish authenticity in telling its sustainability story, whether it is the promotion of a new LEED or WELL certified office or retail space, unveiling a corporate sustainability report or ESG goals or sharing corporate energy and environmental metrics and standards for your business.
Learn how to set corporate sustainability goals and cultural expectations for employees, customers and other stakeholders.
Find ways to grow your company/client’s current sustainability practices and identify opportunities to create and/or promote your sustainability efforts.
Create a plan to craft and share stories that have an emotional, human connection and compelling messages while reaching the right audiences.
DesignColumbus is the annual sustainable building conference and trade show expo which unites hundreds of industry professionals architects, designers, engineers, owners, developers, government officials, municipal planners, facility managers, contractors, construction managers, construction specifiers, manufacturers, product representatives.
It returned this year for a second time at the LEED Certified Mitchell Hall on the campus of Columbus State Community College. Last year the conference was held virtually due to the COVID pandemic.
Mitchell Hall is the New Home of the Columbus State's Hospitality Management and Culinary Arts Program. DesignGroup a Columbus/Pittsburgh firm was the building architect.
August 22, 2022 - DesignColumbus is the annual sustainable building conference and trade show expo which unites hundreds of industry professionals architects, designers, engineers, owners, developers, government officials, municipal planners, facility managers, contractors, construction managers, construction specifiers, manufacturers, product representatives.
It returned this year for a second time at the LEED Certified Mitchell Hall on the campus of Columbus State Community College. Last year the conference was held virtually due to the COVID pandemic.
Mitchell Hall is the New Home of the Columbus State's Hospitality Management and Culinary Arts Program. DesignGroup a Columbus/Pittsburgh firm was the building architect.