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15. François Chapelle (32) & Sébastien Bams (32), France
Read more about the contest and the fight against poverty
“Future Homes will be able to face in any direction – turned from hour to hour or season to season by your electricity. Electrically operated climate-conditioned extensions will permit ‘spring and summer terraces’ all year round – enjoy swimming, winter fun and gardening all at once, if you wish.” [Image caption]
[Note: In the 1950s, there was a belief in the potential of nuclear power to provide an abundant source of cheap electricity. American power companies and the general public were optimistic about it, and the era was marked by a "nuclear craze," where nuclear technology was seen as a symbol of progress and modernity. That was decades before Chernobyl, Three Mile Island and Fukushima, at a time when few nuclear reactors operated anywhere in the world. It took major disasters to educate the public about the dangers that accompany the benefits of nuclear energy. Now, it seems we're on the brink of an even greater, irreversible disaster with the continued use of fossil fuels.]
best seen in a larger format. click on 'all sizes.'
these are frame grabs from an advertisement for a real estate company, released this year in denmark and broadcast on national television.
the advertisment was produced by wibroe, duckert & partners, whom i have worked with, and it was made for nybolig, whom i have also worked with, but not on this campaign.
the melody that is used in the campaign is set to a well known racist folk song by Otto Bradenburgs called "Når en sailor går i land" - the word sailor is exchanged for mægler, which is the danish word for real estate agent.
in the spot, an innuit (read eskimo) inadvertantly sails his igloo, which floats on an iceberg, into the tropics, causing his igloo to melt, thus he has an acute need for a real estate agent.
of course, there's an agent nearby, but the natives (ie. cannibals) intervene, and put the two of them in a large cooking pot.
there are all sorts of associations that come to mind from this campaign, produced in 2006.
as another dane writes "bortset fra den åbenlyse forherligelse af et racistisk tema med slet skjult reference til det fremherskende menneskesyn i 30'ernes Tyskland ... Hvad fanden er budskabet???"
what is the message in this campaign?
what does this message say to children as well as adults? well, among other things, it says that racism is o.k. and it's certainly acceptable to use racist ideology in order to sell real estate. after all, it's supposed to be funny. but it isn't.
The “Crying Indian” ad was part of an anti-pollution campaign by the non-profit organization “Keep America Beautiful.” The ad showed a Native American man canoeing through a polluted river and witnessing the destruction of nature by factories and litter. The ad ended with a close-up of his face as a single tear rolled down his cheek, while a narrator said: "People start pollution. People can stop it."
The ad was first aired on “Earth Day 1971,” and it became one of the most iconic and influential environmental messages in American history. However, the ad also had a controversial and ironic backstory, as the man who played the Native American was actually an Italian-American actor named Iron Eyes Cody, and the organization behind the ad was founded by wealthy packaging and beverage companies that wanted to shift the blame for pollution away from their products and onto consumers.
[Source: “The Shocking True Story Behind the ‘Crying Indian’ Commercial” at ranker.com]
Full commercial: www.youtube.com/watch?v=h0sxwGlTLWw
24. Niels Sienaert (22) and Tim Schoenmaeckers, Belgium
Read more about the contest and the fight against poverty
19. Katarzyna Zuzanna Wasilewska (45), Poland
Read more about the contest and the fight against poverty
Taken from the 2012 "Getting Gritty In The Gym" series
Model: Eric Healey
MUA: Guadalupe Bickford
Location: Keller's Martial Arts
Strobist 411: ISO 400, 1/250th, f/8, 12mm, 2 Nikon SB-600s on the floor @1/16th power (e.g. one on the left and the other on the right) and 1 SB 600 on camera @1/64th for fill.
Junk Rains Hell on Axis
“You who read this can help end the war sooner, and save lives of American boys at the front. America is dangerously short of scrap iron and steel, vital ingredients for each batch of ‘new’ steel.
“Do these things: (1) Use your legs and arms and voice in your community’s scrap collection drive. If one has not yet started, ‘phone or write your Mayor to appoint a committee at once. (2) Ransack your own cellar, attic and garage for metal you can turn in. (3) Get every other home to do likewise. (4) Enlist ‘spotters’ to find and report scrap metal elsewhere. . .” [From the ad copy]
Boris Artzybasheff (1899-1965) was a Russian-American illustrator renowned for his striking and often surreal designs. Born in Kharkov, Ukraine, he fled to the United States in 1919 following the Russian Revolution. Artzybasheff's work spanned various genres, including science fiction, commercial advertising, and book illustrations. He was particularly known for his ability to blend detailed realism with imaginative surrealism, creating powerful and evocative images.
Throughout his career, Artzybasheff illustrated over 50 books and created more than 200 covers for prominent magazines like Time and Life. His unique style, which often depicted mechanized humans and anthropomorphized machines, left a lasting impact on both the science fiction genre and commercial art. His legacy endures through his influential and innovative contributions to the world of illustration.
[Sources: Wikipedia and LusherGallery.com]
The J.B. Judkins Company, based in Amesbury, Massachusetts, was renowned for its high-quality custom coach work. They built the two-window Berline body for the Lincoln Model K, which was powered by a 414 cubic inch flathead V12 engine, paired with a three-speed manual transmission. This powerful engine was a hallmark of the Model K series, providing a smooth and robust driving experience.
The interior of the Berline was designed for comfort and luxury. It included features like a roll-up glass partition dividing the front seats from the rear compartment, dual vanities, a floor heater, a fold-out jump seat, and a Jaeger eight-day clock. The car’s design included rear-hinged doors, a vinyl-covered roof, teardrop-shaped headlights integrated into the fenders, a greyhound hood ornament, and a centrally hinged louvered hood. These elements combined to give the car a distinctive and elegant appearance.
The Model K platform was introduced in 1931 and continued through 1939. The 1938 model is particularly notable as it represents the tail end of the Model K’s production run, making it a rare and valuable collector’s item. The car is a beautiful example of pre-war American luxury and craftsmanship.
[Sources: Bing Copilot, Hemmings.com, BringaTrailer.com, RMSothebys.com]
Kellogg’s Pep was introduced in 1923 and became notable for being the first cereal fortified with vitamins B and D in 1938. Pep was a direct competitor to Wheaties and gained popularity through extensive advertising, including sponsorships of radio series like “The Adventures of Superman” and “Tom Corbett – Space Cadet.” The cereal was known for its “mildly laxative” properties and was often included in Kellogg’s variety packs.
As public tastes evolved, Pep’s popularity waned. Despite its early success and role in pioneering cereal fortification, Pep ultimately faded from the market and was discontinued in the late 1970s. However, the cereal’s legacy lives on, particularly through collectible in-package prizes like the Rocket Rings featuring space-era pictures, which have become sought-after by collectors. [Source: Wikipedia]
“Man, that Chevy’s really got it!”
“What’s the younger generation coming to? New Chevrolets, that’s what. Because Chevrolet, too, speaks the language of youth!”
“The Hot One’s Even Hotter.”
[From the ad copy]
"Thought Out and Studied down to the Smallest Details" [From the ad copy]
The Pontiac Super Lynx was released in 1948 by the French company Manufacture Française d’Appareils Photographiques (MFAP). This 35mm camera is known for its distinctive design and craftsmanship. It features a polished aluminum body and often equipped with a high-quality lens, such as the SOM Berthiot 50mm F/2.8 Flor lens. It includes an optical viewfinder, which was quite advanced for its time.
The Super Lynx’s polished aluminum body and intricate design make it a beautiful piece of art as much as a functional camera. It is a product of post-war France, representing a unique period in photographic history. It is a rare camera, especially in excellent condition, making it highly collectible today. The combination of mechanical functionality and artistic craftsmanship appeals to collectors who appreciate both form and function.
[Sources: Bing Copilot, CasualPhotophile.com, Camerapedia.fandom.com, CollectibleBlend.com, and Camera-Wiki.org]
JB Hi-Fi STACK Magazine March 2013 issue
Full Page Colour Print Advertisement
Justified Season 3 on DVD and Blu-ray
Justified Season 1-3 DVD Box Set
World Without End DVD and Blu-ray
Ken Follett prequel Pillars of the Earth and World Without End DVD Double Pack
Coordination of Kardashians Season 7 DVD inclusion
2009 © Maurice │ Studio M
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這張是4A自由創意獎的新獎項「YAHOO創意獎」的宣傳海報
奧美的創意人員竟然用老蔣來幫忙宣傳新獎，整個很好笑！
當Bell問我能不能接這張稿子的時候
其實我手上的案子是有點滿的
但因為當時我一看見色稿，忍不住笑了出來
於是連想都沒想，就一口答應
負責這張稿子的藝術指導，是奧美的小侯，攝影師是賴桑
蔣公銅像是在慈湖拍的，背景則是奧美辦公室
這種寫實、雜亂的場景向來很難處理
不論是拍攝或後製，總是得花上很多時間
每次看到這種類型的稿子，都會讓我頭皮一陣發麻
但因為讓蔣公坐在辦公桌後面看書、抽煙、喝酒
這畫面實在太好笑了，讓我很難抗拒
所以頭皮發麻這件事，是在我拿到素材之後才發生....
沒拍過這類場景的人，大概很難感受這種焦慮
煙灰缸應該要怎麼擺？
書要翻到哪一頁？該不該捲起來？
電話要擺在桌上的哪裡？
酒杯裡的酒要倒多滿？
酒瓶是空的好還是有點酒比較好？
百葉窗外的大樓真的能讓蔣公看起來更寂寞？
疊起來的書到底要讓哪一面朝向鏡頭？
蔣公的腳邊到底該不該放運動鞋？
還有什麼東西可以加進來？
有什麼東西必須要拿掉？
諸如此類的小細節，都必須在現場做決定
而這些決定對於一張稿子最後的效果如何，通常影響很大
所以令人焦慮。
但總而言之，做這張稿子多半的時間是愉快的
特別是當我在考慮，要不要讓蔣公的光頭看起來更光滑
以及要不要在他肩膀上加一些鳥大便，的時候。
P.S. 我對蔣公沒什麼偏見，如果換成阿扁，我也一樣會玩得很開心。
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版權所有，翻印必究。未經作者同意，請勿任意散佈本作品至網路或其他大眾媒體。
Please do not use this image on websites, blogs or other media without my permission.
All rights reserved.
THE SMOOTHNESS OF AN EIGHT * THE ECONOMY OF A FOUR
NEW PLYMOUTH FLOATING POWER and FREE WHEELING
A modern Service Plan for the world's most modern car . .
Print Advertisement
Source: Country Gentleman
Date: December 1931
Copyright 2011. Some rights reserved. The associated text may not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of Steven R. Shook.
“Eat them daily for hunger and health.”
“Everywhere in the Red Pennant Bags 5ȼ”
In 1916, the Planters Peanut Company held a design contest to create a mascot for their brand. A young schoolboy named Antonio Gentile from Suffolk, Virginia, submitted a drawing of an anthropomorphic peanut. His design was chosen, and a commercial artist named Andrew S. Wallach added the iconic monocle, top hat, and cane to complete the look.
Antonio received a $5 prize for his winning design, but the story doesn't end there. Amedeo Obici, the founder of Planters, befriended Antonio and his family, even paying for Antonio's education and medical school. Antonio went on to become a doctor in Newport News, Virginia.
Mr. Peanut quickly became an enduring symbol of the Planters brand, appearing on almost every package and advertisement. His sophisticated and gentlemanly appearance has made him one of the most recognizable mascots in advertising history. It’s amazing how a simple schoolboy's drawing turned into such an iconic brand symbol.
[Sources: Wikipedia.org, Wikiwand.com and The DailyMeal.com]
[Note: Growing up in New England, I remember Mr. Peanut often walking the streets in my hometown handing out bags of peanuts -- a pleasant memory from childhood.]
THE SMOOTH NESS OF AN EIGHT * THE ECONOMY OF A FOUR
NEW PLYMOUTH FLOATING POWER and FREE WHEELING
After all -- it's Performance you buy
Print Advertisement
Source: The Saturday Evening Post
Date: December 19, 1931
Copyright 2011. Some rights reserved. The associated text may not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of Steven R. Shook.
Phoenix Design Works is a branding, marketing and advertising creative firm with extensive experience in the educational, collegiate, consumer and pro sports marketplaces. Our leading business focus encompasses the following three areas:
I. Branding and Logo Identity Programs
II. Advertising and Promotional Campaigns
III. Packaging and New Product Development
Phoenix Design Works has created and developed some of the best loved and most memorable collegiate brands in the world today. Phoenix has created the branding, advertising and/or Look of the Game programs for College Football Bowl Games such as The Boca Raton Bowl, The Camellia Bowl, The Chick-fil-A Peach Bowl, The St. Petersburg Bowl and the The Valero Alamo Bowl and college sports properties such as Michigan's The Big Chill, the world's largest outdoor hockey event. We have also created branding and advertising programs for hundreds of collegiate clients across America, both athletic and institutional. Phoenix collegiate clients include Adelphi, Alabama, Arkansas, Binghamton, Brown, Colgate, Delaware State, Drake, Hampton, Harvard, Illinois, LSU, Marist, Moorpark, NC A&T, OU, Roanoke, Saint Joseph's, Siena, Tennessee, Troy, UCLA, UC Merced, UCSB, UMass and UTRGV. Phoenix has also branded dozens of collegiate conferences including the Atlantic Sun, Atlantic 10, Big West, ECC, the ECAC, the LEC, the MAAC, MVC, OVC and SOCON.
We have created franchise identity, property development and event branding for all major league sports including all visual identity, logo marks and uniform design for the Colorado Rockies, Cincinnati Reds, Florida Marlins, Philadelphia 76'ers, Seattle Sonics, Toronto Blue Jays, and Vancouver Grizzlies. Event branding includes properties such as Opening Day, the World Series, the All-Star Game, the US Open and the Super Bowl. Phoenix has created the branding and promotion for the Northwest Arkansas Naturals and the Buffalo Bisons. Phoenix has also created the principle branding for the USTA, Major League Soccer, NASCAR, the Indy 500, the US Grand Prix, the Breeders' Cup, the NTRA, the WPVA, and WUSA. In sports broadcast Phoenix has created on air broadcast properties branding, consumer promotion, event branding and promotion, and packaging for ESPN, Fox, DirecTV, and G4.
Phoenix has created comprehensive branding and advertising programs for over 50 of the Fortune 500 consumer brands. Our experience in corporate and consumer branding ranges from the world's largest manufacturers to the world's most famous entertainment companies. For Walt Disney Companies, Phoenix has produced consumer branding, web design, film property development and consumer retail store branding. Phoenix Design Works has conducted both national and international brand launch initiatives for Coca-Cola Companies, Diageo Brands Worldwide, Guiness Brewing, Kraft General Foods and Reebok. PDW has created new category product launches for Coca-Cola and Guiness, and produced a comprehensive cross category audit and redesign of the entire Maxwell House Coffees product line. Our consumer product development experience includes new product design for Diageo Brands, Durex, Mucinex, SKYY Vodka, and Swatch Watches, as well as a complete brand audit and consumer packaging design and development for DIRECTV and Fox Interactive Video Games.
Phoenix created and launched new national advertising and promotional initiatives for Fireball Cinnamon Whisky and Don Julio Tequila inclusive of all national print and outdoor media. Phoenix consumer branding clients also include Accenture, Amblin, American Express, Apple, Burger King, Ford, Jaguar Motor Cars, John Deere and MasterCard. Phoenix Design Works has also worked as brand forecasters as well as brand agency of record for Bill Gates global photo agency Corbis, and Corbis Green Light. Phoenix Design Works has also created multiple brand campaigns for HP, Specifically their global esports platform, Omen.
At Phoenix Design Works we distinguish ourselves from our competitors by the depth and breadth of our work experience. We combine our experience across collegiate, pro sports & entertainment and consumer branding and bring that experience to play on behalf of every client that we work with. When you hire Phoenix Design Works, you are hiring a company with a proven track record for getting results and producing branding that generates revenue and withstands the test of time. The experience we leverage on behalf of our clients serves to enhance the branding assets that will become your new program and ready it for launch. Whether it's the research process, the creative process, or the client service we deliver throughout the course of the project, it is our past experience that raises the bar on the process overall, and makes for a superior result and experience for our clients.
Phoenix Design Works has been hired to create new or refreshed logo programs, develop advertising and marketing campaigns and to create facilities branding programs for team and institutions. "Our strength is in combining sound strategic thinking with solutions that best serve our client's needs, resonate with their constituents and increase their revenue".
Branding is the way you are perceived by your audience, whether they be prospective admissions for your constituent members, conference partners, current student athletes, parents, donors, or the community at large. Communications media is the means by which you deliver your message to this audience, be it via legacy media such as newspapers and direct mail or digital media platforms such as websites, social media and email.
At Phoenix Design Works we make sure that your new brand will deliver across all these different platforms. As our Principle and Creative Director James M. Skiles says, "A brand never gets a second chance to make a first impression". At PDW we make sure a consumer's first impression builds a lifetime of brand engagement.
Phoenix Design Works has earned national & global recognition and prominence in the areas of branding, design and advertising, with awards and press coverage from American Corporate Identity, Case Awards, Graphis, How, NACDA, P.I.E., Japan and Print Magazine. Our collegiate clients have also been awarded NACDA/NACMA marketing awards.
www.k12academics.com/national-directories/school-vendor/p...
Kellogg’s Pep was introduced in 1923 and became notable for being the first cereal fortified with vitamins B and D in 1938. Pep was a direct competitor to Wheaties and gained popularity through extensive advertising, including sponsorships of radio series like “The Adventures of Superman” and “Tom Corbett – Space Cadet.” The cereal was known for its “mildly laxative” properties and was often included in Kellogg’s variety packs.
As public tastes evolved, Pep’s popularity waned. Despite its early success and role in pioneering cereal fortification, Pep ultimately faded from the market and was discontinued in the late 1970s. However, the cereal’s legacy lives on, particularly through collectible in-package prizes like pinback buttons featuring comic characters and U.S. Army squadrons, which have become sought-after by collectors. [Source: Wikipedia]
THE SMOOTHNESS OF AN EIGHT * THE ECONOMY OF A FOUR
NEW PLYMOUTH FLOATING POWER and FREE WHEELING
Certainly Chrysler Motors Builds Both Sixes and Eights
Print Advertisement
Source: Ladies' Home Journal
Date: November 1931
Copyright 2011. Some rights reserved. The associated text may not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of Steven R. Shook.
Phoenix Design Works is a branding, marketing and advertising creative firm with extensive experience in the educational, collegiate, consumer and pro sports marketplaces. Our leading business focus encompasses the following three areas:
I. Branding and Logo Identity Programs
II. Advertising and Promotional Campaigns
III. Packaging and New Product Development
Phoenix Design Works has created and developed some of the best loved and most memorable collegiate brands in the world today. Phoenix has created the branding, advertising and/or Look of the Game programs for College Football Bowl Games such as The Boca Raton Bowl, The Camellia Bowl, The Chick-fil-A Peach Bowl, The St. Petersburg Bowl and the The Valero Alamo Bowl and college sports properties such as Michigan's The Big Chill, the world's largest outdoor hockey event. We have also created branding and advertising programs for hundreds of collegiate clients across America, both athletic and institutional. Phoenix collegiate clients include Adelphi, Alabama, Arkansas, Binghamton, Brown, Colgate, Delaware State, Drake, Hampton, Harvard, Illinois, LSU, Marist, Moorpark, NC A&T, OU, Roanoke, Saint Joseph's, Siena, Tennessee, Troy, UCLA, UC Merced, UCSB, UMass and UTRGV. Phoenix has also branded dozens of collegiate conferences including the Atlantic Sun, Atlantic 10, Big West, ECC, the ECAC, the LEC, the MAAC, MVC, OVC and SOCON.
We have created franchise identity, property development and event branding for all major league sports including all visual identity, logo marks and uniform design for the Colorado Rockies, Cincinnati Reds, Florida Marlins, Philadelphia 76'ers, Seattle Sonics, Toronto Blue Jays, and Vancouver Grizzlies. Event branding includes properties such as Opening Day, the World Series, the All-Star Game, the US Open and the Super Bowl. Phoenix has created the branding and promotion for the Northwest Arkansas Naturals and the Buffalo Bisons. Phoenix has also created the principle branding for the USTA, Major League Soccer, NASCAR, the Indy 500, the US Grand Prix, the Breeders' Cup, the NTRA, the WPVA, and WUSA. In sports broadcast Phoenix has created on air broadcast properties branding, consumer promotion, event branding and promotion, and packaging for ESPN, Fox, DirecTV, and G4.
Phoenix has created comprehensive branding and advertising programs for over 50 of the Fortune 500 consumer brands. Our experience in corporate and consumer branding ranges from the world's largest manufacturers to the world's most famous entertainment companies. For Walt Disney Companies, Phoenix has produced consumer branding, web design, film property development and consumer retail store branding. Phoenix Design Works has conducted both national and international brand launch initiatives for Coca-Cola Companies, Diageo Brands Worldwide, Guiness Brewing, Kraft General Foods and Reebok. PDW has created new category product launches for Coca-Cola and Guiness, and produced a comprehensive cross category audit and redesign of the entire Maxwell House Coffees product line. Our consumer product development experience includes new product design for Diageo Brands, Durex, Mucinex, SKYY Vodka, and Swatch Watches, as well as a complete brand audit and consumer packaging design and development for DIRECTV and Fox Interactive Video Games.
Phoenix created and launched new national advertising and promotional initiatives for Fireball Cinnamon Whisky and Don Julio Tequila inclusive of all national print and outdoor media. Phoenix consumer branding clients also include Accenture, Amblin, American Express, Apple, Burger King, Ford, Jaguar Motor Cars, John Deere and MasterCard. Phoenix Design Works has also worked as brand forecasters as well as brand agency of record for Bill Gates global photo agency Corbis, and Corbis Green Light. Phoenix Design Works has also created multiple brand campaigns for HP, Specifically their global esports platform, Omen.
At Phoenix Design Works we distinguish ourselves from our competitors by the depth and breadth of our work experience. We combine our experience across collegiate, pro sports & entertainment and consumer branding and bring that experience to play on behalf of every client that we work with. When you hire Phoenix Design Works, you are hiring a company with a proven track record for getting results and producing branding that generates revenue and withstands the test of time. The experience we leverage on behalf of our clients serves to enhance the branding assets that will become your new program and ready it for launch. Whether it's the research process, the creative process, or the client service we deliver throughout the course of the project, it is our past experience that raises the bar on the process overall, and makes for a superior result and experience for our clients.
Phoenix Design Works has been hired to create new or refreshed logo programs, develop advertising and marketing campaigns and to create facilities branding programs for team and institutions. "Our strength is in combining sound strategic thinking with solutions that best serve our client's needs, resonate with their constituents and increase their revenue".
Branding is the way you are perceived by your audience, whether they be prospective admissions for your constituent members, conference partners, current student athletes, parents, donors, or the community at large. Communications media is the means by which you deliver your message to this audience, be it via legacy media such as newspapers and direct mail or digital media platforms such as websites, social media and email.
At Phoenix Design Works we make sure that your new brand will deliver across all these different platforms. As our Principle and Creative Director James M. Skiles says, "A brand never gets a second chance to make a first impression". At PDW we make sure a consumer's first impression builds a lifetime of brand engagement.
Phoenix Design Works has earned national & global recognition and prominence in the areas of branding, design and advertising, with awards and press coverage from American Corporate Identity, Case Awards, Graphis, How, NACDA, P.I.E., Japan and Print Magazine. Our collegiate clients have also been awarded NACDA/NACMA marketing awards.
www.k12academics.com/national-directories/school-vendor/p...
Phoenix Design Works is a branding, marketing and advertising creative firm with extensive experience in the educational, collegiate, consumer and pro sports marketplaces. Our leading business focus encompasses the following three areas:
I. Branding and Logo Identity Programs
II. Advertising and Promotional Campaigns
III. Packaging and New Product Development
Phoenix Design Works has created and developed some of the best loved and most memorable collegiate brands in the world today. Phoenix has created the branding, advertising and/or Look of the Game programs for College Football Bowl Games such as The Boca Raton Bowl, The Camellia Bowl, The Chick-fil-A Peach Bowl, The St. Petersburg Bowl and the The Valero Alamo Bowl and college sports properties such as Michigan's The Big Chill, the world's largest outdoor hockey event. We have also created branding and advertising programs for hundreds of collegiate clients across America, both athletic and institutional. Phoenix collegiate clients include Adelphi, Alabama, Arkansas, Binghamton, Brown, Colgate, Delaware State, Drake, Hampton, Harvard, Illinois, LSU, Marist, Moorpark, NC A&T, OU, Roanoke, Saint Joseph's, Siena, Tennessee, Troy, UCLA, UC Merced, UCSB, UMass and UTRGV. Phoenix has also branded dozens of collegiate conferences including the Atlantic Sun, Atlantic 10, Big West, ECC, the ECAC, the LEC, the MAAC, MVC, OVC and SOCON.
We have created franchise identity, property development and event branding for all major league sports including all visual identity, logo marks and uniform design for the Colorado Rockies, Cincinnati Reds, Florida Marlins, Philadelphia 76'ers, Seattle Sonics, Toronto Blue Jays, and Vancouver Grizzlies. Event branding includes properties such as Opening Day, the World Series, the All-Star Game, the US Open and the Super Bowl. Phoenix has created the branding and promotion for the Northwest Arkansas Naturals and the Buffalo Bisons. Phoenix has also created the principle branding for the USTA, Major League Soccer, NASCAR, the Indy 500, the US Grand Prix, the Breeders' Cup, the NTRA, the WPVA, and WUSA. In sports broadcast Phoenix has created on air broadcast properties branding, consumer promotion, event branding and promotion, and packaging for ESPN, Fox, DirecTV, and G4.
Phoenix has created comprehensive branding and advertising programs for over 50 of the Fortune 500 consumer brands. Our experience in corporate and consumer branding ranges from the world's largest manufacturers to the world's most famous entertainment companies. For Walt Disney Companies, Phoenix has produced consumer branding, web design, film property development and consumer retail store branding. Phoenix Design Works has conducted both national and international brand launch initiatives for Coca-Cola Companies, Diageo Brands Worldwide, Guiness Brewing, Kraft General Foods and Reebok. PDW has created new category product launches for Coca-Cola and Guiness, and produced a comprehensive cross category audit and redesign of the entire Maxwell House Coffees product line. Our consumer product development experience includes new product design for Diageo Brands, Durex, Mucinex, SKYY Vodka, and Swatch Watches, as well as a complete brand audit and consumer packaging design and development for DIRECTV and Fox Interactive Video Games.
Phoenix created and launched new national advertising and promotional initiatives for Fireball Cinnamon Whisky and Don Julio Tequila inclusive of all national print and outdoor media. Phoenix consumer branding clients also include Accenture, Amblin, American Express, Apple, Burger King, Ford, Jaguar Motor Cars, John Deere and MasterCard. Phoenix Design Works has also worked as brand forecasters as well as brand agency of record for Bill Gates global photo agency Corbis, and Corbis Green Light. Phoenix Design Works has also created multiple brand campaigns for HP, Specifically their global esports platform, Omen.
At Phoenix Design Works we distinguish ourselves from our competitors by the depth and breadth of our work experience. We combine our experience across collegiate, pro sports & entertainment and consumer branding and bring that experience to play on behalf of every client that we work with. When you hire Phoenix Design Works, you are hiring a company with a proven track record for getting results and producing branding that generates revenue and withstands the test of time. The experience we leverage on behalf of our clients serves to enhance the branding assets that will become your new program and ready it for launch. Whether it's the research process, the creative process, or the client service we deliver throughout the course of the project, it is our past experience that raises the bar on the process overall, and makes for a superior result and experience for our clients.
Phoenix Design Works has been hired to create new or refreshed logo programs, develop advertising and marketing campaigns and to create facilities branding programs for team and institutions. "Our strength is in combining sound strategic thinking with solutions that best serve our client's needs, resonate with their constituents and increase their revenue".
Branding is the way you are perceived by your audience, whether they be prospective admissions for your constituent members, conference partners, current student athletes, parents, donors, or the community at large. Communications media is the means by which you deliver your message to this audience, be it via legacy media such as newspapers and direct mail or digital media platforms such as websites, social media and email.
At Phoenix Design Works we make sure that your new brand will deliver across all these different platforms. As our Principle and Creative Director James M. Skiles says, "A brand never gets a second chance to make a first impression". At PDW we make sure a consumer's first impression builds a lifetime of brand engagement.
Phoenix Design Works has earned national & global recognition and prominence in the areas of branding, design and advertising, with awards and press coverage from American Corporate Identity, Case Awards, Graphis, How, NACDA, P.I.E., Japan and Print Magazine. Our collegiate clients have also been awarded NACDA/NACMA marketing awards.
www.k12academics.com/national-directories/school-vendor/p...
Phoenix Design Works is a branding, marketing and advertising creative firm with extensive experience in the educational, collegiate, consumer and pro sports marketplaces. Our leading business focus encompasses the following three areas:
I. Branding and Logo Identity Programs
II. Advertising and Promotional Campaigns
III. Packaging and New Product Development
Phoenix Design Works has created and developed some of the best loved and most memorable collegiate brands in the world today. Phoenix has created the branding, advertising and/or Look of the Game programs for College Football Bowl Games such as The Boca Raton Bowl, The Camellia Bowl, The Chick-fil-A Peach Bowl, The St. Petersburg Bowl and the The Valero Alamo Bowl and college sports properties such as Michigan's The Big Chill, the world's largest outdoor hockey event. We have also created branding and advertising programs for hundreds of collegiate clients across America, both athletic and institutional. Phoenix collegiate clients include Adelphi, Alabama, Arkansas, Binghamton, Brown, Colgate, Delaware State, Drake, Hampton, Harvard, Illinois, LSU, Marist, Moorpark, NC A&T, OU, Roanoke, Saint Joseph's, Siena, Tennessee, Troy, UCLA, UC Merced, UCSB, UMass and UTRGV. Phoenix has also branded dozens of collegiate conferences including the Atlantic Sun, Atlantic 10, Big West, ECC, the ECAC, the LEC, the MAAC, MVC, OVC and SOCON.
We have created franchise identity, property development and event branding for all major league sports including all visual identity, logo marks and uniform design for the Colorado Rockies, Cincinnati Reds, Florida Marlins, Philadelphia 76'ers, Seattle Sonics, Toronto Blue Jays, and Vancouver Grizzlies. Event branding includes properties such as Opening Day, the World Series, the All-Star Game, the US Open and the Super Bowl. Phoenix has created the branding and promotion for the Northwest Arkansas Naturals and the Buffalo Bisons. Phoenix has also created the principle branding for the USTA, Major League Soccer, NASCAR, the Indy 500, the US Grand Prix, the Breeders' Cup, the NTRA, the WPVA, and WUSA. In sports broadcast Phoenix has created on air broadcast properties branding, consumer promotion, event branding and promotion, and packaging for ESPN, Fox, DirecTV, and G4.
Phoenix has created comprehensive branding and advertising programs for over 50 of the Fortune 500 consumer brands. Our experience in corporate and consumer branding ranges from the world's largest manufacturers to the world's most famous entertainment companies. For Walt Disney Companies, Phoenix has produced consumer branding, web design, film property development and consumer retail store branding. Phoenix Design Works has conducted both national and international brand launch initiatives for Coca-Cola Companies, Diageo Brands Worldwide, Guiness Brewing, Kraft General Foods and Reebok. PDW has created new category product launches for Coca-Cola and Guiness, and produced a comprehensive cross category audit and redesign of the entire Maxwell House Coffees product line. Our consumer product development experience includes new product design for Diageo Brands, Durex, Mucinex, SKYY Vodka, and Swatch Watches, as well as a complete brand audit and consumer packaging design and development for DIRECTV and Fox Interactive Video Games.
Phoenix created and launched new national advertising and promotional initiatives for Fireball Cinnamon Whisky and Don Julio Tequila inclusive of all national print and outdoor media. Phoenix consumer branding clients also include Accenture, Amblin, American Express, Apple, Burger King, Ford, Jaguar Motor Cars, John Deere and MasterCard. Phoenix Design Works has also worked as brand forecasters as well as brand agency of record for Bill Gates global photo agency Corbis, and Corbis Green Light. Phoenix Design Works has also created multiple brand campaigns for HP, Specifically their global esports platform, Omen.
At Phoenix Design Works we distinguish ourselves from our competitors by the depth and breadth of our work experience. We combine our experience across collegiate, pro sports & entertainment and consumer branding and bring that experience to play on behalf of every client that we work with. When you hire Phoenix Design Works, you are hiring a company with a proven track record for getting results and producing branding that generates revenue and withstands the test of time. The experience we leverage on behalf of our clients serves to enhance the branding assets that will become your new program and ready it for launch. Whether it's the research process, the creative process, or the client service we deliver throughout the course of the project, it is our past experience that raises the bar on the process overall, and makes for a superior result and experience for our clients.
Phoenix Design Works has been hired to create new or refreshed logo programs, develop advertising and marketing campaigns and to create facilities branding programs for team and institutions. "Our strength is in combining sound strategic thinking with solutions that best serve our client's needs, resonate with their constituents and increase their revenue".
Branding is the way you are perceived by your audience, whether they be prospective admissions for your constituent members, conference partners, current student athletes, parents, donors, or the community at large. Communications media is the means by which you deliver your message to this audience, be it via legacy media such as newspapers and direct mail or digital media platforms such as websites, social media and email.
At Phoenix Design Works we make sure that your new brand will deliver across all these different platforms. As our Principle and Creative Director James M. Skiles says, "A brand never gets a second chance to make a first impression". At PDW we make sure a consumer's first impression builds a lifetime of brand engagement.
Phoenix Design Works has earned national & global recognition and prominence in the areas of branding, design and advertising, with awards and press coverage from American Corporate Identity, Case Awards, Graphis, How, NACDA, P.I.E., Japan and Print Magazine. Our collegiate clients have also been awarded NACDA/NACMA marketing awards.
www.k12academics.com/national-directories/school-vendor/p...
The Le Sabre was a concept car created in 1951, envisioned by GM's head of design, Harley Earl. It was inspired by the jet age, particularly the North American F-86 Sabre jet fighter. The car featured a body made of aluminum, magnesium, and fiberglass, and it was powered by a supercharged aluminum V8 engine that could run on gasoline or methanol. It was also GM's first use of a rear-mounted transmission. The Le Sabre introduced design elements like the wrap-around windshield and tail fins, which became widespread in the latter half of the 1950s.
On the other hand, the Buick XP-300, also from 1951, was designed by Charles Chayne and Ned F. Nickles. It shared many mechanical components with the Le Sabre, including its supercharged V8 engine. The XP-300 was a representation of GM's "long and low" design philosophy, featuring push-button power windows and seats, hydraulic jacks, and de Dion axles. It was claimed to have reached a top speed of 140 mph during testing.
Both cars were displayed at auto shows across the United States and were significant in pioneering automotive design features that would become common in the years to follow. The Le Sabre, in particular, had a lasting impact on car design and is considered an all-time icon of automotive history.
These experimental cars were not just showcases of futuristic styling but also testbeds for new technologies and materials that would later influence production vehicles. It's quite remarkable how these concepts from the early '50s helped shape the future of the automotive industry.
[Sources: Bing Copilot, Wikipedia, Hagerty.com, ConceptCarz.com, Kustomrama.com]
[Note: After being rejected by other book publishers, the novel "Dune" by Frank Herbert was finally accepted and published in August 1965 by Chilton Books, a printing house better known for publishing auto repair manuals and "Motor Age" magazine. The novel won the Nebula and Hugo Awards and is the basis of a successful movie franchise. Before its publication as a book, "Dune" was serialized in "Analog Science Fiction" magazine.]
This was an eight page insert (an advertorial with articles) we were given a week to produce from scratch. Total fricking nightmare at first, but towards the end, the art director and I got pretty loopy and had a lot of fun with it. It helped that a good friend pitched in.
"This silent morning, on Space Shuttle #28, breakfast will probably begin with Tang.
Imagine a spaceship that carries 12 passengers and lands as easily as an airplane. It will be ferrying back and forth to space by the late 1970’s.
And if the future is like the present, Tang will be there in its galley. Just as it’s on your kitchen table.
Nutritious, orange-flavored Tang. The instant breakfast drink with more Vitamin C than orange juice.
No matter where you are.
Tang. For spacemen. And earth families."
Art by Sandy Hook (pseud. for Georges Taboureau, 1879-1960).
Not surprising that the ad includes a boat along with a car, coinciding with the 1927 Boat Show in Paris. Peugeot’s stand was significant, featuring various boats, including the Peugeot III canoe which won the 6.50 to 8 m cruiser Cup in Monaco in 1904. In 1926, the company even created a hybrid boat car (not amphibious) to advertise its nautical branch, Peugeot Nautica.
Gil, the gruff, take-no-prisoners occupant of McGraw-Hill's classic 1958 "Man in the Chair" ad, is one of the most daunting visages ever to stare out of the pages of business magazines. With a powerful message about the value of investing in market familiarity (McGraw-Hill thought the investment should be in print advertising), this ad, in my opinion, is one of the best advertisements—certainly one of the best business-to-business advertisements—ever produced. With McGraw-Hill's permission, Gil now stares out over our lunchroom and, here, at agency media director Bill Hebel, often creeping out some of our younger people (but not Bill, who holds his own with Gil) until they learn that he actually was the creative director of the agency that produced the ad. Yes, as on AMC's "Mad Men" TV series, creative directors and ad men of this era stood out in suits...but with creative touches like their bow ties. If you ever need a pdf of just the ad, email me. McGraw-Hill updated this ad several years ago with a less gruff-looking white male and an Asian female, but the remakes just didn't pack the same punch.
CROSS-COUNTRY RECORD SHATTERED BY NEW PLYMOUTH
San Francisco to New York and return in 132 hours and 9 minutes
Print Advertisement
Source: The Saturday Evening Post
Date: October 10, 1931
Copyright 2011. Some rights reserved. The associated text may not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of Steven R. Shook.
THE SMOOTHNESS OF AN EIGHT * THE ECONOMY OF A FOUR
NEW PLYMOUTH FLOATING POWER and FREE WHEELING
"FOUR SQUARE"
Print Advertisement
Source: Ladies' Home Journal
Date: October 1931
Copyright 2011. Some rights reserved. The associated text may not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of Steven R. Shook.
Includes an exposé of the “Siberian Prisoner Escape” and an order form for a free magic book of cigarette, card and coin tricks. The ad also directs the reader to “Be a Magician.”
Magic shows were quite popular in the 1930s, especially as part of vaudeville acts. Vaudeville, a form of variety entertainment, was a major source of amusement from the late 19th century until the early 1930s. These shows featured a mix of performances, including magic acts, acrobatics, comedy, and music.
During this era, magicians like Harry Blackstone Sr. and Howard Thurston were household names, captivating audiences with their elaborate illusions and stage presence. The decline of vaudeville in the early 1930s, due to the rise of radio and cinema, shifted magic shows to other venues, but they remained a beloved form of entertainment.
Title
Chevrolet Advertising on Checker Cab, "I Love Luby"
Contributors
researcher: Gyorgy Kepes (American, 1906-2001)
researcher: Kevin Lynch (American, 1918-1984)
photographer: Nishan Bichajian (American, 20th century)
Date
creation date: between 1954-1959
Location
Creation location: Boston (Massachusetts, United States)
Repository: Rotch Visual Collections, Massachusetts Institute of Technology (Cambridge, Massachusetts, United States)
ID: Kepes/Lynch Collection, 67.02
Period
Modern
Materials
gelatin silver prints
Techniques
documentary photography
Type
Photograph
Copyright
(c) Massachusetts Institute of Technology
Access Statement
Creative Commons Attribution-NonCommercial 3.0
creativecommons.org/licenses/by-nc/3.0/
Identifier
KL_001491
DSpace_Handle