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Yossi Sheffi is the Elisha Gray II professor of Engineering Systems at the Massachusetts Institute of Technology, where he serves as Director of the MIT Center for Transportation and Logistics (CTL). He is an expert in systems optimization, risk analysis and supply chain management, which are the subjects he researches and teaches at MIT, both at the MIT School of Engineering and at the Sloan School of Management.
Simonetta Carbonaro is an expert in consumer psychology, strategic marketing and design management. She carries out research in the area of consumer ethos and behavior, forecasting the direction of consumer culture. For ten years, she has been a member of the research committees of the postgraduate design school Domus Academy in Milan. Since 2002 Carbonaro has been a professor in Design Management and Humanistic Marketing at the Swedish School of Textiles at the University of Borås where she directs the Design of Prosperity.
When it comes to consumerism and waste, it’s often difficult to comprehend scale. Through photography, Chris Jordan puts American and global issues into perspective in an effort to help us grasp their magnitude. For example, his photographs show what two million plastic bottles (used in the U.S. every five minutes) look like. He has used nine million alphabet blocks to represent the number of uninsured American children. Chris’s photographs have garnered attention from The New York Times, CNN, and ABC World News, and have been featured in magazines and articles from Hong Kong to Sao Paulo. His current exhibit, Running the Numbers: An American Self-Portrait, addresses the impact American consumerism and greed have on our culture and our planet: “Collectively we have given in to greed and made the gaining of wealth our cultural priority. This comes at the expense of what some people hold most sacred: our connectedness to ourselves, to each other, and to our planet.” www.chrisjordan.com/