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*Working Towards a Better World
The revolution in global communications
thus forces all nations to reconsider
traditional ways of thinking about
national sovereignty. -
George Shultz
The single biggest problem
in communication is the
illusion that it has
taken place. -
George Bernard Shaw
The most important thing
in communication is
hearing what was said. -
Peter Drucker
Thank you for your kind visit. Have a wonderful and beautiful day! xo❤️
I started a new challenge today, similar to some of the challenges I have seen via Instagram. The ones I have seen really preach perfectionism on the program, where if you miss any target you have to start over.
Life is not perfect, so why should I expect to be? I'll try my best over the next 100 days to meet the components of the challenge, but won't just start over if I have a bad day.
Theme: Weight For Me
Year Fifteen Of My 365 Project
"The most important thing in communication is hearing what isn't said" -- #PeterDrucker
#HappyDussehra
#BurnTheRaavan
#MahaAshtami
#MaaDurga
#Inspire
#ElectronicSecuritySolutions
#CCTVCamera
#FakeNoteDetector
#LEDSearchight
#FireSecurityPanels
#SecurityAlarms
#DISPPL
#DigitalsIndia
For more info -
Visit digitalsindia.com
Peter Drucker: “The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself." That's what the managers call alignment. So I went to the zoo and taught these seven pelicans all about the importance of alignment. My boss will be so proud of me...
Nothing is less productive than to make more efficient what should not be done at all. ~Peter Drucker
This week’s guest is Rick Wartzman. Rick is the director of the Drucker Institute at Claremont Graduate University. Before taking this post, he worked for two decades as a newspaper reporter, editor and business columnist. He began his career in 1987 at The Wall Street Journal, where he served in a variety of positions, including White House correspondent, Houston bureau chief, and founding editor of the paper’s weekly California section.
He joined the Los Angeles Times in 2002 as business editor, and in that role helped shape “The Wal-Mart Effect,” a three-part series that won the 2004 Pulitzer Prize for National Reporting. He then became editor of the newspaper’s Sunday magazine, West, which under his leadership was named by the Missouri School of Journalism as the best regularly scheduled feature supplement in America. He is the co-author, with Mark Arax, of the best-seller The King of California: J.G. Boswell and the Making of a Secret American Empire, which was selected as one of the ten best books of 2003 by the San Francisco Chronicle and one of the ten best nonfiction books of the year by the Los Angeles Times. It also won, among other honors, a California Book Award and the William Saroyan International Prize for Writing. His most recent book, Obscene in the Extreme: The Burning and Banning of John Steinbeck’s The Grapes of Wrath, was published by PublicAffairs in September 2008.
You can read some of Rick’s recent columns for Business Week here.
For additional reference we’ve included links to some of the people, places and things discussed in this episode:
Jackson, Michigan
Obscene in the Extreme by Rick Wartzman
Dust Bowl
Detroit Unemployment Rate
Detroit Electricians Rewire Flooded Iowa City
Harley Shaiken
Bruce Springsteen - Ghost of Tom Joad
Rage Against the Machine - Ghost of Tom Joad
So What’s a Toxic Asset?
Credit Default Swaps
Mortgage Backed Securities
AIG Bonus Outrage
Peter Drucker
Drucker Institute
Claremont Graduate University
Drucker Archives
Rick Wartzman Named Director of the Drucker Institute
Los Angeles Times To Launch West Magazine
The New America Foundation
AIG and Drucker’s Glimpse At A Very Dark Place
What Would Peter Drucker Say?
Put A Cap on High CEO Pay
Invisible Hand
Free Market
Letting US Automakers Fail
The Dillema For US Car Workers
Employee Free Choice Act
Great Depression
New Deal
The First 100 Days
FDR Court Packing Fiasco
Is Obama Doing Too Much?
Six Rules for Presidents
What Obama Shouldn’t Do
The Effective Executive by Peter F. Drucker
Multitasking Is Counterproductive
Obama on 60 Minutes
London Business School
Above All Do No Harm
Managing Organizations
Organized Abandonment
Los Angeles Times
Spanish Language Newspapers Still Growing in US
Rocky Mountain News To Close
Seattle Post-Intelligencer Prints Final Edition
Out With The Dead Wood For Newspapers
San Diego Paper Lands Fire Sale Buyer
Google Dubbed Internet Parasite
Pasadena Paper May Outsource “Local” Coverage
Steering Clear of A Downward Jobs Spiral
Big Sunday
Randye Hoder
Gordon Gekko
Greed Is Good
Merle Haggard
Johnny Cash
Steve Earle
Elvis Costello
The King of California by Mark Arax and Rick Wartzman
Rick Wartzman on The Patt Morrison Show (requires Real Audio)
Rick Wartzman on Airtalk with Larry Mantle
Riverbig by Aris Janigian
David Levinson - Big Sunday
Drucker Apps
Drucker Institute on Twitter
This week’s guest is Rick Wartzman. Rick is the director of the Drucker Institute at Claremont Graduate University. Before taking this post, he worked for two decades as a newspaper reporter, editor and business columnist. He began his career in 1987 at The Wall Street Journal, where he served in a variety of positions, including White House correspondent, Houston bureau chief, and founding editor of the paper’s weekly California section.
He joined the Los Angeles Times in 2002 as business editor, and in that role helped shape “The Wal-Mart Effect,” a three-part series that won the 2004 Pulitzer Prize for National Reporting. He then became editor of the newspaper’s Sunday magazine, West, which under his leadership was named by the Missouri School of Journalism as the best regularly scheduled feature supplement in America. He is the co-author, with Mark Arax, of the best-seller The King of California: J.G. Boswell and the Making of a Secret American Empire, which was selected as one of the ten best books of 2003 by the San Francisco Chronicle and one of the ten best nonfiction books of the year by the Los Angeles Times. It also won, among other honors, a California Book Award and the William Saroyan International Prize for Writing. His most recent book, Obscene in the Extreme: The Burning and Banning of John Steinbeck’s The Grapes of Wrath, was published by PublicAffairs in September 2008.
You can read some of Rick’s recent columns for Business Week here.
For additional reference we’ve included links to some of the people, places and things discussed in this episode:
Jackson, Michigan
Obscene in the Extreme by Rick Wartzman
Dust Bowl
Detroit Unemployment Rate
Detroit Electricians Rewire Flooded Iowa City
Harley Shaiken
Bruce Springsteen - Ghost of Tom Joad
Rage Against the Machine - Ghost of Tom Joad
So What’s a Toxic Asset?
Credit Default Swaps
Mortgage Backed Securities
AIG Bonus Outrage
Peter Drucker
Drucker Institute
Claremont Graduate University
Drucker Archives
Rick Wartzman Named Director of the Drucker Institute
Los Angeles Times To Launch West Magazine
The New America Foundation
AIG and Drucker’s Glimpse At A Very Dark Place
What Would Peter Drucker Say?
Put A Cap on High CEO Pay
Invisible Hand
Free Market
Letting US Automakers Fail
The Dillema For US Car Workers
Employee Free Choice Act
Great Depression
New Deal
The First 100 Days
FDR Court Packing Fiasco
Is Obama Doing Too Much?
Six Rules for Presidents
What Obama Shouldn’t Do
The Effective Executive by Peter F. Drucker
Multitasking Is Counterproductive
Obama on 60 Minutes
London Business School
Above All Do No Harm
Managing Organizations
Organized Abandonment
Los Angeles Times
Spanish Language Newspapers Still Growing in US
Rocky Mountain News To Close
Seattle Post-Intelligencer Prints Final Edition
Out With The Dead Wood For Newspapers
San Diego Paper Lands Fire Sale Buyer
Google Dubbed Internet Parasite
Pasadena Paper May Outsource “Local” Coverage
Steering Clear of A Downward Jobs Spiral
Big Sunday
Randye Hoder
Gordon Gekko
Greed Is Good
Merle Haggard
Johnny Cash
Steve Earle
Elvis Costello
The King of California by Mark Arax and Rick Wartzman
Rick Wartzman on The Patt Morrison Show (requires Real Audio)
Rick Wartzman on Airtalk with Larry Mantle
Riverbig by Aris Janigian
David Levinson - Big Sunday
Drucker Apps
Drucker Institute on Twitter
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5200 x 5200 pixel image designed to work as wallpaper on most iOS devices.
Background image: unsplash.com/photos/U2pJklz6BUc
CGU's Student Housing complex has 62 studios, 19 one-bedroom, 61 two-bedroom, and 16 three-bedroom furnished units. It also features a playground, parking, handicap access, laundry facilities, wireless internet access, central heat, A/C, and kitchen appliances.
About Claremont Graduate University:
Founded in 1925, Claremont Graduate University (CGU) is one of the top graduate schools in the United States. Our academic schools conduct leading-edge research and award masters and doctoral degrees in 24 disciplines. Because the world’s problems are not simple nor easily defined, diverse faculty and students research and study across the traditional discipline boundaries to create new and practical solutions for the major problems plaguing our world. A Southern California based graduate school devoted entirely to graduate research and study, CGU boasts a low student-to-faculty ratio.
Students stroll outside Harper Hall at Claremont Graduate University. CGU is accredited by WASC (Western Association of Schools and Colleges).
About Claremont Graduate University:
Founded in 1925, Claremont Graduate University (CGU) is one of the top graduate schools in the United States. Our academic schools conduct leading-edge research and award masters and doctoral degrees in 24 disciplines. Because the world’s problems are not simple nor easily defined, diverse faculty and students research and study across the traditional discipline boundaries to create new and practical solutions for the major problems plaguing our world. A Southern California based graduate school devoted entirely to graduate research and study, CGU boasts a low student-to-faculty ratio.
98% of Claremont Graduate University's core faculty have a PhD with approximately 82% of them publishing work each year.
Claremont Graduate University has approximately 111 full-time professors on staff; 18% are of diverse ethnic background, 35% are female; and 22% are foreign born.
About Claremont Graduate University:
Founded in 1925, Claremont Graduate University (CGU) is one of the top graduate schools in the United States. Our academic schools conduct leading-edge research and award masters and doctoral degrees in 24 disciplines. Because the world’s problems are not simple nor easily defined, diverse faculty and students research and study across the traditional discipline boundaries to create new and practical solutions for the major problems plaguing our world. A Southern California based graduate school devoted entirely to graduate research and study, CGU boasts a low student-to-faculty ratio.
The flames in our logo stand for our motto: Multa lumina, una lux (Latin, "many flames, one light"). CGU was founded in 1925 under the leadership of James A. Blaisdell, an academic visionary and theologian.
About Claremont Graduate University:
Founded in 1925, Claremont Graduate University (CGU) is one of the top graduate schools in the United States. Our academic schools conduct leading-edge research and award masters and doctoral degrees in 24 disciplines. Because the world’s problems are not simple nor easily defined, diverse faculty and students research and study across the traditional discipline boundaries to create new and practical solutions for the major problems plaguing our world. A Southern California based graduate school devoted entirely to graduate research and study, CGU boasts a low student-to-faculty ratio.
Approximately 51% of Claremont Graduate University's student population is women and 49% men.
About Claremont Graduate University:
Founded in 1925, Claremont Graduate University (CGU) is one of the top graduate schools in the United States. Our academic schools conduct leading-edge research and award masters and doctoral degrees in 24 disciplines. Because the world’s problems are not simple nor easily defined, diverse faculty and students research and study across the traditional discipline boundaries to create new and practical solutions for the major problems plaguing our world. A Southern California based graduate school devoted entirely to graduate research and study, CGU boasts a low student-to-faculty ratio.
"This building is a symbol of a house not made with hands wherein shall dwell the spirit of truth, justice, and comradeship" -Ellen Brown Scripps.
About Claremont Graduate University:
Founded in 1925, Claremont Graduate University (CGU) is one of the top graduate schools in the United States. Our academic schools conduct leading-edge research and award masters and doctoral degrees in 24 disciplines. Because the world’s problems are not simple nor easily defined, diverse faculty and students research and study across the traditional discipline boundaries to create new and practical solutions for the major problems plaguing our world. A Southern California based graduate school devoted entirely to graduate research and study, CGU boasts a low student-to-faculty ratio.
“The aim of marketing is to know and understand your customers so well the product or service fits them and sells itself.” – Peter Drucker ~ Management consultant extraordinaire and best-selling author
It doesn’t start with a product, it starts with a brand. If we focus on developing the best business possible, and put the customer at the forefront of every decision we make, our probability of success will increase dramatically. It is extremely rare for someone to develop a product that is so unique and amazing that it creates demand for itself. Especially as we shift to a more service-based economy, the product we are selling is us.
The best business strategy will always be a captivated customer. In order to gratify our key demographic we need to put ourselves in the shoes of our customers. The only way to know who our target audience is will be to utilize the data that we are provided in order to make the best decisions for them. When we do so we will inevitably be making the best decision for our company as well.
All marketing and branding strategies need to be for your customer instead shaped around your product. The product we create and the way we market it should not change because we think it should, or we want it to, it should change if and when our customers tell us to. The only way we will know when that change needs to take place is to take the time to engage our customers by creating consistent, high-quality content based around our mission statement. We can then better ascertain what content our customers like and what makes them continue to come back for more.
Developing an exceptional product is integral, but what trumps the product we create is the efficient way in which we are able to distribute it. How we are able to best appropriate our product will depend entirely upon the demand that we create for it. Proper distribution of a product will be determined by exactly what our customers want and how they best want to receive it. We need to provide our customers the easiest way possible to learn about our product and then to get the product they so desperately need.
We need to create demand for our product by basing everything we do around a bigger purpose, around our mission statement. And at the heart of every great mission statement is the customer for which the product will be created. The demand that we develop will then not just be for our product or service, it will be for us.
We need to make our customers feel like superheroes when they buy from us. We need to make them feel empowered not only by the product they bought from us, but by how engaged we were with them during and after the purchasing process.
When people feel like their values align with your business, they will be loyal, lifelong customers, and lifelong referrers as well. Our focus needs to be about what our customers are getting beyond the product they are buying from us. We want our customers to feel really good after the purchase has been made so that they keep coming back.
We don’t want our customers to feel like they were taken advantage of when they buy our product. Not only should we do everything in our power to ensure our customers don’t have buyer’s remorse, we also don’t want them to feel indifferent after the purchase has been made. We want our customers to be so excited about what they just bought from us that they can’t help telling their friends. In order to do this, we need to be a part of that process from beginning to end and then even there after.
We need to create demand around what our customers want in order to entice them to want to find out more about what we do and who we are. We need to be there for them when they have questions about a specific feature of our product or service when they are deciding what to buy. And once the purchase has been made, we need to check in with them to safeguard against any difficulties they may have faced in receiving our product. We need to make sure that they got what they paid for and some. And then we need to verify weeks and even months after the purchase that our customer was satisfied with what they bought as well as if to see what complimentary products and/or services of which we can provide them.
What will keep your customers coming back will be bigger than what you are selling. It’s not about the product, it’s about the brand that you create that will allow for your customers to choose you over your competitors. When we create demand around ourselves, we have developed a self-sustaining business that is not selling, it’s just helping.
If we want to build a business that helps make our communities healthier, better places, we need to focus around creating demand for what our customers want and need. A good business is not about us, it’s about the good that we are able to generate for all those around us.
(“The Adventures of Superman” by x-ray delta; image by James Vaughn via #Flickr)
#PeterDrucker
#QuoteOfTheDay
#Superhero
#BuildYourBrand
#ForYourCustomers
Graduate students celebrating one special day! In comparison with other research-extensive universities, Claremont Graduate University has about twice the percentage of African-Americans and Latinos earning doctoral degrees.
About Claremont Graduate University:
Founded in 1925, Claremont Graduate University (CGU) is one of the top graduate schools in the United States. Our academic schools conduct leading-edge research and award masters and doctoral degrees in 24 disciplines. Because the world’s problems are not simple nor easily defined, diverse faculty and students research and study across the traditional discipline boundaries to create new and practical solutions for the major problems plaguing our world. A Southern California based graduate school devoted entirely to graduate research and study, CGU boasts a low student-to-faculty ratio.
As part of the Claremont Consortium, Claremont Graduate University shares many resources with other universities such as Claremont McKenna, Harvey Mudd, Pomona, Pitzer, Scripps, and Keck Institute. Some of these resources include libraries which together hold over 2 million volumes and subscribe to a vast array of electronic resources. Other resources include health and counseling centers, athletic facilities, ethnic centers, an interfaith chaplaincy, a performing arts complex, and an array of extra-curricular activities.
About Claremont Graduate University:
Founded in 1925, Claremont Graduate University (CGU) is one of the top graduate schools in the United States. Our academic schools conduct leading-edge research and award masters and doctoral degrees in 24 disciplines. Because the world’s problems are not simple nor easily defined, diverse faculty and students research and study across the traditional discipline boundaries to create new and practical solutions for the major problems plaguing our world. A Southern California based graduate school devoted entirely to graduate research and study, CGU boasts a low student-to-faculty ratio.
The median age of a Claremont Graduate University student is 35. Our youngest student to graduate was 23 and the oldest was 88.
About Claremont Graduate University:
Founded in 1925, Claremont Graduate University (CGU) is one of the top graduate schools in the United States. Our academic schools conduct leading-edge research and award masters and doctoral degrees in 24 disciplines. Because the world’s problems are not simple nor easily defined, diverse faculty and students research and study across the traditional discipline boundaries to create new and practical solutions for the major problems plaguing our world. A Southern California based graduate school devoted entirely to graduate research and study, CGU boasts a low student-to-faculty ratio.
In July 2007, CNN/Money magazine ranked Claremont as one of the top 5 places to live in the United States. Claremont is just 35 miles from Los Angeles and within easy driving distance of Southern California's beaches, mountains, and deserts, as well as a variety of social, cultural, and sports activities.
About Claremont Graduate University:
Founded in 1925, Claremont Graduate University (CGU) is one of the top graduate schools in the United States. Our academic schools conduct leading-edge research and award masters and doctoral degrees in 24 disciplines. Because the world’s problems are not simple nor easily defined, diverse faculty and students research and study across the traditional discipline boundaries to create new and practical solutions for the major problems plaguing our world. A Southern California based graduate school devoted entirely to graduate research and study, CGU boasts a low student-to-faculty ratio.
This is my June, 2014 "Teacher Feature" # 40 remix displayed in my Life-Long-Learners blog. I encourage viewers to share favourite educational quotations and/or Creative Commons images that might be suitable as remix components. Thank you.
Academic Computing Building (ACB) is home to computer labs, classrooms, as well as faculty and administrative offices.
About Claremont Graduate University:
Founded in 1925, Claremont Graduate University (CGU) is one of the top graduate schools in the United States. Our academic schools conduct leading-edge research and award masters and doctoral degrees in 24 disciplines. Because the world’s problems are not simple nor easily defined, diverse faculty and students research and study across the traditional discipline boundaries to create new and practical solutions for the major problems plaguing our world. A Southern California based graduate school devoted entirely to graduate research and study, CGU boasts a low student-to-faculty ratio.
About 24% of all students at Claremont Graduate University are considered underrepresented minorities.
About Claremont Graduate University:
Founded in 1925, Claremont Graduate University (CGU) is one of the top graduate schools in the United States. Our academic schools conduct leading-edge research and award masters and doctoral degrees in 24 disciplines. Because the world’s problems are not simple nor easily defined, diverse faculty and students research and study across the traditional discipline boundaries to create new and practical solutions for the major problems plaguing our world. A Southern California based graduate school devoted entirely to graduate research and study, CGU boasts a low student-to-faculty ratio.
Claremont Graduate University's international population averages between 15%-17% each year, with over 55 countries represented each semester.
About Claremont Graduate University:
Founded in 1925, Claremont Graduate University (CGU) is one of the top graduate schools in the United States. Our academic schools conduct leading-edge research and award masters and doctoral degrees in 24 disciplines. Because the world’s problems are not simple nor easily defined, diverse faculty and students research and study across the traditional discipline boundaries to create new and practical solutions for the major problems plaguing our world. A Southern California based graduate school devoted entirely to graduate research and study, CGU boasts a low student-to-faculty ratio.
Claremont Graduate University has more than 2,000 students enrolled during the year. About 900 are full-time students, 450 part-time, and 700 in doctoral studies.
About Claremont Graduate University:
Founded in 1925, Claremont Graduate University (CGU) is one of the top graduate schools in the United States. Our academic schools conduct leading-edge research and award masters and doctoral degrees in 24 disciplines. Because the world’s problems are not simple nor easily defined, diverse faculty and students research and study across the traditional discipline boundaries to create new and practical solutions for the major problems plaguing our world. A Southern California based graduate school devoted entirely to graduate research and study, CGU boasts a low student-to-faculty ratio.
Harper Hall, at Claremont Graduate University, is home to many of our classrooms and faculty and administrative offices.
About Claremont Graduate University:
Founded in 1925, Claremont Graduate University (CGU) is one of the top graduate schools in the United States. Our academic schools conduct leading-edge research and award masters and doctoral degrees in 24 disciplines. Because the world’s problems are not simple nor easily defined, diverse faculty and students research and study across the traditional discipline boundaries to create new and practical solutions for the major problems plaguing our world. A Southern California based graduate school devoted entirely to graduate research and study, CGU boasts a low student-to-faculty ratio.
Cada día una reflexión. La propuesta de Drucker es interesante e inteligente en forma y fondo. Como buen estratega, fracciona los objetivos grandes en pequeños para que sean asumibles. Las propuestas para cada día en su libro "Drucker para todos los días" son una forma de aprender y mejorar cada día. El tema de la ética en los negocios es un tema reincidente cada mes. Aunque no nos lo recordara, lo tendríamos siempre en cuenta.
Conócenos en www.lewisandcarroll.com . Estamos en acción en www.wonderbusiness.net
--------------------------------------
One reflection each day. Drucker's proposal is interesting and intelligent in format and substance. As a good strategist, split large objects into small ones to be defensible. The proposals for each day in his book "Drucker every day" are a way to learn and improve every day. The issue of business ethics is a recurrent theme each month. However, if he didn't remember it, we would have it in mind as well.
Know more about us at lewisandcarroll.com . We are active at www.wonderbusiness.net
In July 2007, CNN/Money magazine ranked Claremont as one of the top 5 places to live in the United States.
About Claremont Graduate University:
Founded in 1925, Claremont Graduate University (CGU) is one of the top graduate schools in the United States. Our nine academic schools conduct leading-edge research and award masters and doctoral degrees in 24 disciplines. Because the world’s problems are not simple nor easily defined, diverse faculty and students research and study across the traditional discipline boundaries to create new and practical solutions for the major problems plaguing our world. A Southern California based graduate school devoted entirely to graduate research and study, CGU boasts a low student-to-faculty ratio.
The Frontiers of Management: Where Tomorrow's Decisions Are Being Shaped Today
Author: Peter F. Drucker
Publication Date: July 15, 2010
Description: Every decision executives make today shapes the future of their organization-as well as that of the communities and society in which the organization operates. How do you make choices that lead to the best possible future for all stakeholders? Look beyond the immediate crisis of the day-to the long-term implications of your decisions and actions.
In the thirty-five essays comprising The Frontiers of Management, classic management thinker and teacher Peter Drucker offers urgently needed lessons on how business leaders today can understand the context of their own daily decisions-and make the wisest possible choices for the future.
Author bio: Peter Drucker was a writer, teacher, and consultant. His thirty-four books - which include Concepts of the Corporation, The Effective Executive, and Managing in Turbulent Times - have been published in more than seventy languages. He founded the Peter F. Drucker Foundation for Nonprofit Management and counseled thirteen governments, public services institutions, and major corporations. He received ten honorary doctorates from American, Belgian, English, Japanese, and Swiss universities.
Also by Peter F. Drucker:
Classic Drucker
Managing Oneself
People and Performance
Peter Drucker on the Profession of Management
Contact: publicity@hbr.org
The best way to predict the future is to create it. – Peter Drucker
www.millionairemindset.net/the-best-way-to-predict-the-fu...
The Peter Drucker Society Europe is a practitioner-led, multi-stakeholder group that builds on Peter Drucker’s fundamental ideas and ideals.
Technische Umsetzung: Anendo Weblösungen (www.anendo.com/)
Não se preocupe com o fato de todos não concordarem com você. Se conseguir que um terço caminhe com você, já pode considerar-se um vencedor. — Peter Drucker