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All Seasons Wild Bird Store Designed by Imagehaus www.packiii.com/15174/all-seasons-wild-bird-store-designe...
Photos: Markus Joutsela.
PACK-AGE: interdisciplinary packaging design project
is an innovative packaging design course organized by Aalto University. It is uniting design, business and engineering thinking to project-based learning. More info: blogs.aalto.fi/package
One could argue that all pasta basically is the same thing apart from its shape. And even though you could consider this to be true, the different shapes and sizes do serve an actual purpose. Depending on the type of sauce you want to serve with your pasta dish, the shapes of the pasta help to absorb the ingredients.
That is why I created a set of illustrations using a distinct visual style using geometrical shapes and a limited colour pallet highlighting the different pasta shapes. Supported by a vivid background colour to help set the different packaging designs apart however ensures they form a strong series as well. As apposed to competing brands who often use the same colour pallet throughout their range of packaging, the Etrusco brand gets a vibrant look despite a nostalgic feel thanks to the use of illustration and typography. This helps to set it apart from the competition, especially on the supermarket’s shelves.
One could argue that all pasta basically is the same thing apart from its shape. And even though you could consider this to be true, the different shapes and sizes do serve an actual purpose. Depending on the type of sauce you want to serve with your pasta dish, the shapes of the pasta help to absorb the ingredients.
That is why I created a set of illustrations using a distinct visual style using geometrical shapes and a limited colour pallet highlighting the different pasta shapes. Supported by a vivid background colour to help set the different packaging designs apart however ensures they form a strong series as well. As apposed to competing brands who often use the same colour pallet throughout their range of packaging, the Etrusco brand gets a vibrant look despite a nostalgic feel thanks to the use of illustration and typography. This helps to set it apart from the competition, especially on the supermarket’s shelves.
Matter New Year Gift Designed by Matter Strategic Design www.packiii.com/3376/matter-new-year-gift-designed-by-mat...
Bosco del Grillo Chianti Classico Designed by Eduardo del Fraile www.packiii.com/15539/bosco-del-grillo-chianti-classico-d...
Photos: Markus Joutsela.
PACK-AGE: interdisciplinary packaging design project
is an innovative packaging design course organized by Aalto University. It is uniting design, business and engineering thinking to project-based learning. More info: blogs.aalto.fi/package
There’s nothing like enjoying a nice refreshing crisp pint of cider in the English countryside. The labels and basic communication tools I’ve designed for Newton’s Farmhouse Cider, a fictional brand of cider, reflect this idea through the use of a set of illustrations based on wildlife typically found in the British countryside. These minimal illustrations give the labels a contemporary look yet hold on to the traditional values and emotions that ar associated with the product. Next to that, they give the bottles and every deviated communication tool a distinct look helping it to stand out from the competition.
Uvita de Plata Designed by Hanna Backman www.packiii.com/17190/uvita-de-plata-designed-by-hanna-ba...
Photos: Thomas Ruotsalainen. PACK-AGE: interdisciplinary packaging design project
is an innovative packaging design course organized by Aalto University. It is uniting design, business and engineering thinking to project-based learning. More info: blogs.aalto.fi/package/
Changzhi Lee Portfolio Designed by Changzhi Lee www.packiii.com/16286/changzhi-lee-portfolio-designed-by-...
Remove the ribbon and lift the lid and this is what you find inside. The lid has a magnetic enclosure, you know, just in case the form-fitting purple ribbon isn’t doing a good enough job to keep the box closed. On top of the stack of cards is a separate referral card printed with your individual code (for sweet MOOlah [sic]) and an appropriate quote from a film on the reverse side. Here, Catch 22: “It was love at first sight”. My last batch had the more recent classic, “I’m kind of a big deal” from Ron Burgundy/Anchorman.