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Rolling paper packaging design inspired by songwriter / rapper / singer Frank Ocean’s LP Channel Orange. The packaging comes in a box set of six, which uses the analog signal as a metaphor for how strong the flavor is.
Packagings of the World is a packaging design archive showcasing the best, most interesting and creative packaging work worldwide. We will try to make the archive as digestible and as possible with less text, like they say, pictures speaks a thousand words!
The Modern Nose is a wine aroma kit that helps sommeliers and wine enthusiasts learn to recognize different flavors and aromas in wine.
One could argue that all pasta basically is the same thing apart from its shape. And even though you could consider this to be true, the different shapes and sizes do serve an actual purpose. Depending on the type of sauce you want to serve with your pasta dish, the shapes of the pasta help to absorb the ingredients.
That is why I created a set of illustrations using a distinct visual style using geometrical shapes and a limited colour pallet highlighting the different pasta shapes. Supported by a vivid background colour to help set the different packaging designs apart however ensures they form a strong series as well. As apposed to competing brands who often use the same colour pallet throughout their range of packaging, the Etrusco brand gets a vibrant look despite a nostalgic feel thanks to the use of illustration and typography. This helps to set it apart from the competition, especially on the supermarket’s shelves.
Photos: Markus Joutsela.
PACK-AGE: interdisciplinary packaging design project
is an innovative packaging design course organized by Aalto University. It is uniting design, business and engineering thinking to project-based learning. More info: blogs.aalto.fi/package
For this fictional brand of frozen fish products I created a series of stylised illustrations. I’ve later used these in a series of packaging designs and marketing materials. Using illustrations in stead of photography helps to set the brand apart from it’s competitors and supports the concept of a healthy and sustainable product.