I'm always interested in the reasoning behind changes in packaging design. The theme is still yellow and blue with a red "Lipton" logo and a mouthwatering glass of iced tea, but...different. Is it really an improvement, or just change for the sake of change? You decide.

Old on the left, new on the right.

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Simplicity is not only a matter of aesthetic value, it's a moral value too. The absence of unnecessary graphic features as well as using low-impact, non-toxic, sustainably produced or recycled materials, builds a fair relation between these local natural products, humans and nature.

www.fibadesign.com

www.feb-design.com

Pentawards Trophy Ceremony 2014 - Tokyo 9th Oct.

Fardoulis Chocolates -

A luxurious gift made with couverture chocolate.

www.choc.com.au

Photos: Adolfo Vera. PACK-AGE: interdisciplinary packaging design project

is an innovative packaging design course organized by Aalto University. It is uniting design, business and engineering thinking to project-based learning. More info: blogs.aalto.fi/package/

Pentawards Trophy Ceremony 2014 - Tokyo 9th Oct.

Crabtree & Evelyn Christmas Gift Collection Designed by Pearlfisher www.packiii.com/569/crabtree-evelyn-christmas-gift-collec...

STANDING POUCH DESIGN

Pentawards Trophy Ceremony 2014 - Tokyo 9th Oct.

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Pentawards Trophy Ceremony 2014 - Tokyo 9th Oct.

more unconventional packaging on talent-o.com &/or pack specialist.wordpress.com

Embalagem desenvolvida pelo aluno Artur Balthazar na disciplina de Desenho Industrial, curso técnico em Design/SATC 2010-1

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Packaging developed by student Artur Balthazar in the discipline of Industrial Design, technical course in Design/SATC 2010-1

Trouble Brewing Designed by STRANGER & STRANGER www.packiii.com/16513/trouble-brewing-designed-by-strange...

Packagings of the World is a packaging design archive showcasing the best, most interesting and creative packaging work worldwide. We will try to make the archive as digestible and as possible with less text, like they say, pictures speaks a thousand words!

Photos: Adolfo Vera. PACK-AGE: interdisciplinary packaging design project

is an innovative packaging design course organized by Aalto University. It is uniting design, business and engineering thinking to project-based learning. More info: blogs.aalto.fi/package/

STANDING POUCH DESIGN

more unconventional packaging on talent-o.com &/or pack specialist.wordpress.com

private label vodkas

Photos: Adolfo Vera. PACK-AGE: interdisciplinary packaging design project

is an innovative packaging design course organized by Aalto University. It is uniting design, business and engineering thinking to project-based learning. More info: blogs.aalto.fi/package/

Chocolate Sushi. Yum!

Pentawards Trophy Ceremony 2014 - Tokyo 9th Oct.

Pentawards Trophy Ceremony 2014 - Tokyo 9th Oct.

Catalina Fernandez Designed by Anagrama www.packiii.com/3360/catalina-fernandez-designed-by-anagr...

Embalagem desenvolvida pela aluna Júlia Savi na disciplina de Desenho Industrial, curso técnico em Design/SATC 2010-1

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Packaging developed by student Júlia Savi in the discipline of Industrial Design, technical course in Design/SATC 2010-1

Another project from my Advanced Typography Class. The goal of this was to create a completely typographic design. The pattern in the background is made out of letter O's repeated and turned at angles.

Remaining sides of the Dr. Vim outer-carton packaging.

Pentawards Trophy Ceremony 2014 - Tokyo 9th Oct.

more unconventional packaging on talent-o.com &/or pack specialist.wordpress.com

Silver Hills Bakery Designed by Karacters Design Group www.packiii.com/15302/silver-hills-bakery-designed-by-kar...