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Marketing Challenge! Lead Management Automation Systems
Moderator:
Laura Ramos, Vice President of Industry Marketing for North America, Xerox Global Services
Panelists:
Jon Miller, Vice President, Marketing, Marketo
Brian Kardon, CMO, Eloqua
Parker Trewin, Director of Marketing Communications, Genius.com
Kristin Hambelton, Sr. Director of Marketing, Neolane Inc.
In daily practice, what makes marketing automation pay off in higher quality leads and better sales relationships? To answer this question, Forrester Vice President, Laura Ramos, will “challenge” four lead management automation solution providers to show how their customers address B2B marketing scenarios in innovative ways. Laura will pose common demand management situations to each panelist and invite them to describe how they see customers handle each challenge. This will be a fun session full of information to help you understand what lead management systems can do for your business and which solution might best fit your needs. Don't miss it!