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Logo design for a social network.
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SAHDanny
SKYPE: sales.sahdanny
CELL: +1-347-261-2888
E-mail: sales@sahdanny.com
Detailed write-up on this GAP logo idea on my blog : My Interpretation of the Helvetica Gap Logo Design
Tried to resist doing a 'sensible' option, but failed. Nothing extraordinary, but felt it made sense to stick with a style of Helvetica given all their advertising materials has focused on Helvetica for some time.
The problem they have using helvetica is that it's hard to really make it 'ownable', hence the need to add this dated blue graduated box just to draw some distinction. But it doesnt work. Type works better on its own, but is hard to really 'own'. Whereas the original is 'ownable' in every sense of the words. They will find it hard to match that level of individuality with a Helvetica logotype.
Certainly not 'putting' this forward as a serious alternative, it's just what I would do to improve the 'new' concept. In my eyes, they should revert back to the original, or at the very least, just freshen it up a little. There is nothing wrong with it, regardless of how long it has been around. Any company should feel proud to have a mark like they had, it's timeless, which is what all strive to create, it's stylish, its memorable and compact. I love it.
But anyway, my improvements to the 'new' Helvetica idea are this.
Helvetica can look sweet but it can also look bad, which I think the new logo shows. A few tweaks, a different style more suited to the letters, changing the colour and you loose the cold clinical feel that the new one currently gives.
Lowercase G softens it up, makes it more friendly, more approachable. Just don't think the uppercase G works in this combination of letters. It overpowers the 'a' and 'p'. Lowercase feels much more compact and natural. Black can be pretty harsh, especially when used next to a blue, takes on a sterile, clinical conservative feel. So changing the wording to blue sorts out this little problem and now no need for a blue box now as the lettering carries this 'previous brand association' just fine.
Weighted it up to Helvetica Neue Black and closed up the spacing.
The graduated blue box add's nothing whatsoever of value, other than an eyesore, but does prevent it becoming an elegant and clutter free solution.
Unlike the 'new' one, this lowercase option will sit anywhere, can be reversed white on blue etc. Can be used 'in context' with their other Helvetica marketing collateral, sat in situ, without looking out of place.
Or it can be used alone, in an number of reversed out coloured backgrounds.
The overall design needn't be rocket science, it's just the reasoning and rationale behind it and the execution.
Meh.
Logo design services by www.fastlogodesign.net
Order professional logo design services at www.fastlogodesign.net
Logo design for a quicklaunch OSX application. I look after the UI / Branding and web design. www.alfredapp.com
Logo design services by www.fastlogodesign.net
Order professional logo design services at www.fastlogodesign.net
Chery Bison | Logo Designed by Litmus, India's Advertising & Branding Agency. We also offer Logo Design services to clients, across the globe.
Logo Designed by Litmus, India's Advertising & Branding Agency. We also offer Logo Design services to clients, across the globe.
Business card design, logo design, copy, branding, strategic marketing, printing
Image Design Co, Graphic & Web Design | Branding
Products and services include but not limited to:
identity + branding + name development + tag line development + logo design + icon + corporate stationery + web design + business cards + postcards + advertising design + dvd cover design + web site development + self mailers + annual reports + graphic design + brochures + dvd cover design + web banner ads + web graphics + color selection + email newsletters + marketing communications + book cover design + package design + cd cover design + event posters + corporate recognition + awards + domain name research + web usability + image consulting + event marketing + promotional products + logo design + custom business gifts + custom apparel + trade show displays + exhibit design + sales presentations + videos + media consulting + identity design + printing
Color Ink Manufacturer | India - Logo Designed by Litmus, India's Advertising & Branding Agency. We also offer Logo Design services to clients, across the globe.
Logo design for a motorcycle accessories store.
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Check it! www.fiverr.com/lordoflogos/do-a-professional-logo-design-...
Hi, this is my local pizza logo design. What do you think about my logo design let me know your valuable feedback? Need a food logo or restaurant logo contact me - www.fiverr.com/share/e7a7GP
Blog post imjustcreative.com/logo-portfolio-joomlabamboo-logo-desig...
Logo & Brand Identity Design from 'Brand72' & www.ImJustCreative.com
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Graham is a ‘For Hire’ Freelance Logo & Brand Identity Designer.Who has over 20 Years commercial experience in: Print Design, Branding, Identity, Photography, Typography, Marketing & Social Media.
Logo Designed by Litmus, India's Advertising & Branding Agency. We also offer Logo Design services to clients, across the globe.